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Best Selling Preschool Brands on amazon.com

Last updated : July 1, 2025

Top Brands on the Preschool category

See which brands are leading the Preschool category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Insect Lore	14.91%	14.08pp	3.6K	43.58%	16.70%	150.97%	$27.86	37.30%
TOHIBEE	5.00%	13.42pp	595	39.92%	9.68%	132.14%	$12.13	14.48%
RioRand	16.16%	11.73pp	3.5K	29.14%	14.33%	139.74%	$0.28	29.29%
pamexin	14.87%	12.59pp	2.7K	29.74%	15.84%	118.91%	$21.46	27.32%
Care Bears	0.34%	3.86pp	208	28.76%	1.60%	59.94%	$3.93	24.99%
Insect Lore	14.91%	14.08pp	3.6K	43.58%	16.70%	150.97%	$27.86	37.30%
TOHIBEE	5.00%	13.42pp	595	39.92%	9.68%	132.14%	$12.13	14.48%
RioRand	16.16%	11.73pp	3.5K	29.14%	14.33%	139.74%	$0.28	29.29%
pamexin	14.87%	12.59pp	2.7K	29.74%	15.84%	118.91%	$21.46	27.32%
Care Bears	0.34%	3.86pp	208	28.76%	1.60%	59.94%	$3.93	24.99%
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Channels Breakdown & Performance

Understand where the top brands in the Preschool category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Insect Lore

TOHIBEE

RioRand

pamexin

Care Bears

Top selling sub-categories in the Preschool category

Explore the breakdown of sub-categories within the Preschool category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	80	5.89%	2.74%	9.26%	96	1.19%
	61	10.06%	5.12%	19.09%	60	6.53%
Dolls & Dollhouses	< 50	9.13%	7.35%	9.94%	50	8.60%
Building Sets	96	9.68%	0.75%	8.49%	81	0.97%
Cars, Trucks, Boats & Planes	Unlock full list >	7.38%	2.69%	16.21%	91	5.06%
Learning	61	5.80%	2.62%	9.22%	< 50	1.06%
Stuffed Animals & Toys	< 50	12.33%	17.68%	3.92%	81	9.82%
	59	0.30%	4.01%	6.03%	83	4.84%
Toy Figure Playsets	99	2.10%	5.40%	5.07%	98	3.19%
Role Play & Dress Up	< 50	9.60%	10.00%	6.74%	63	19.55%
Kitchen Sets & Play Food	Unlock full list >	4.31%	9.17%	2.69%	< 50	7.60%
Art & Creativity	Unlock full list >	1.98%	5.30%	5.22%	< 50	3.05%
	90	15.16%	19.43%	6.43%	100	10.00%
Push & Pull Toys	62	4.99%	0.55%	13.54%	< 50	3.48%
	< 50	8.14%	9.55%	3.67%	74	13.86%
Gyms & Tables	Unlock full list >	6.96%	12.04%	0.60%	65	8.64%
	80	5.89%	2.74%	9.26%	96	1.19%
	61	10.06%	5.12%	19.09%	60	6.53%
Dolls & Dollhouses	< 50	9.13%	7.35%	9.94%	50	8.60%
Building Sets	96	9.68%	0.75%	8.49%	81	0.97%
Cars, Trucks, Boats & Planes	Unlock full list >	7.38%	2.69%	16.21%	91	5.06%
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Top Products on the Preschool Category

Discover the most-viewed products in the Preschool category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Calico Critters Fennec Fox Family - Set of 4 Collectible Doll Figures for Children Ages 3+	...> Dolls & Dollhouses	Calico Critters	8.1K	111.62%	3.76%	6.14%	81	6.53%
Two Cups of Caterpillars - Life Science & STEM Education - Butterfly Kit Refill – Painted Lady Butterflies – Includes Two Chrysalis Holding Logs Instructions - Butterfly Lifecycle Observation	...> Learning	Insect Lore	3.5K	=	1.69%	9.86%	98	0.37%
Calico Critters Pony's Stylish Hair Salon - 2-Story Salon Playset w/ Poseable Figure & 40+ Hair Styling Accessories for Ages 3+	...> Toy Figure Playsets	Calico Critters	3.3K	=	9.11%	11.72%	85	9.30%
Papo Wild Animal Kingdom Environments Set The Zoo	...> Toy Figure Playsets	Papo	2.7K	=	18.79%	7.22%	68	5.26%
YUJUN 24PCS 2025 Gold Graduation Party Centerpiece for Tables Sticks 2025 Congrats Grad Table Toppers for 2025 Graduation Party Table Decoration (Gold)	...> Pre-Kindergarten Toys	YUJUN	2.2K	=	12.16%	9.43%	81	6.10%
Calico Critters Fennec Fox Family - Set of 4 Collectible Doll Figures for Children Ages 3+	...> Dolls & Dollhouses	Calico Critters	8.1K	111.62%	3.76%	6.14%	81	6.53%
Two Cups of Caterpillars - Life Science & STEM Education - Butterfly Kit Refill – Painted Lady Butterflies – Includes Two Chrysalis Holding Logs Instructions - Butterfly Lifecycle Observation	...> Learning	Insect Lore	3.5K	=	1.69%	9.86%	98	0.37%
Calico Critters Pony's Stylish Hair Salon - 2-Story Salon Playset w/ Poseable Figure & 40+ Hair Styling Accessories for Ages 3+	...> Toy Figure Playsets	Calico Critters	3.3K	=	9.11%	11.72%	85	9.30%
Papo Wild Animal Kingdom Environments Set The Zoo	...> Toy Figure Playsets	Papo	2.7K	=	18.79%	7.22%	68	5.26%
YUJUN 24PCS 2025 Gold Graduation Party Centerpiece for Tables Sticks 2025 Congrats Grad Table Toppers for 2025 Graduation Party Table Decoration (Gold)	...> Pre-Kindergarten Toys	YUJUN	2.2K	=	12.16%	9.43%	81	6.10%
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Top-level analysis of the Preschool category on amazon.com

During July 2025, the Preschool category on amazon.com generated a total revenue of $113.8K.

The leading brands in this category are Insect Lore, TOHIBEE, and RioRand, which stand out in terms of revenue and consumer engagement.

The top-performing product was Calico Critters Fennec Fox Family - Set of 4 Collectible Doll Figures for Children Ages 3+, and it's the best-selling item in the category.