Best Selling Puzzles Brands on Amazon

See the full list of Market Leaders In Amazon Puzzles for October 1, and read the full analysis below

Last updated : October 1, 2026

Top Brands on the Puzzles category

See which brands are leading the Puzzles category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Oct 2026 vs. Oct 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
ALL4JIG	4.90%	2.57pp	456.3K	101.76%	6.12%	15.64%	$60.73	2.41%
BuilderButler	1.64%	1.08pp	455.7K	19.95%	1.27%	1.79%	$3.36	2.37%
RoseArt	1.57%	0.61pp	374.3K	12.05%	6.02%	3.92%	$34.55	1.58%
Ravensburger	3.66%	0.58pp	452.6K	36.01%	5.71%	5.81%	$2.98	0.10%
GAN	1.12%	0.48pp	317.3K	101.62%	1.39%	11.11%	$57.02	1.85%
ALL4JIG	4.90%	2.57pp	456.3K	101.76%	6.12%	15.64%	$60.73	2.41%
BuilderButler	1.64%	1.08pp	455.7K	19.95%	1.27%	1.79%	$3.36	2.37%
RoseArt	1.57%	0.61pp	374.3K	12.05%	6.02%	3.92%	$34.55	1.58%
Ravensburger	3.66%	0.58pp	452.6K	36.01%	5.71%	5.81%	$2.98	0.10%
GAN	1.12%	0.48pp	317.3K	101.62%	1.39%	11.11%	$57.02	1.85%
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Channels Breakdown & Performance

Understand where the top brands in the Puzzles category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

ALL4JIG

BuilderButler

RoseArt

Ravensburger

GAN

Top selling sub-categories in the Puzzles category

Explore the breakdown of sub-categories within the Puzzles category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Oct 2026 vs. Oct 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Jigsaw Puzzles	71	7.74%	6.49%	3.21%	< 50	5.05%
	87	6.09%	2.99%	9.35%	< 50	1.50%
Puzzle Boxes	< 50	9.29%	4.42%	18.27%	68	6.14%
Assembly & Disentanglement Puzzles	< 50	19.46%	15.13%	10.41%	69	9.75%
Sequential Puzzles	51	9.99%	9.59%	13.83%	56	0.31%
Maze Puzzles	Unlock full list >	12.11%	19.22%	10.00%	94	5.97%
Puzzle Accessories	87	8.60%	9.76%	4.53%	97	15.26%
Pegged Puzzles	87	16.57%	18.00%	7.72%	65	9.98%
3-D Puzzles	Unlock full list >	9.49%	9.83%	7.92%	71	3.93%
Jigsaw Puzzles	71	7.74%	6.49%	3.21%	< 50	5.05%
	87	6.09%	2.99%	9.35%	< 50	1.50%
Puzzle Boxes	< 50	9.29%	4.42%	18.27%	68	6.14%
Assembly & Disentanglement Puzzles	< 50	19.46%	15.13%	10.41%	69	9.75%
Sequential Puzzles	51	9.99%	9.59%	13.83%	56	0.31%
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Top Products on the Puzzles Category

Discover the most-viewed products in the Puzzles category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Oct 2026 vs. Oct 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Educational Insights Kanoodle	...> Assembly & Disentanglement Puzzles	Educational Insights	92.5K	4.03%	19.86%	8.75%	60	9.95%
ALL4JIG 1500 Piece Rotating Puzzle Board with 4 Drawer 24.92"x33.58"Portable Wooden Jigsaw Puzzle Table for Adults Lazy Susan Spinning Puzzle Boards Birthday Gift for mom Surface for Bricks Building	...> Puzzle Accessories	ALL4JIG	86.4K	24.13%	2.97%	11.34%	70	6.95%
MioTetto Baby Play Mat Soft Foam Floor Tiles for Kids. Adjustable Interlocking Foam Tiles Fits with 50x50 Playpen Baby mat for Crawling & Development Safe & Non-Toxic Playmat for Babies 6-12 Months	...> Puzzle Play Mats	MioTetto	45.7K	2.33%	7.71%	5.80%	90	1.74%
Becko US 1500 Piece Jigsaw Puzzle Mat Roll Up with Drawstring Storage Bag	...> Puzzle Play Mats	Becko US	44.9K	9.31%	1.94%	6.45%	54	19.60%
BuilderButler Puzzle Table 1500 Pieces with Wheels Drawers & Cover 33.58"x24.92" Adjustable Height & 45° Tilting Jigsaw Board for Adults Also Ideal as Fuse Beads Table	...> Puzzle Accessories	BuilderButler	44.8K	=	17.64%	1.64%	77	13.71%
Educational Insights Kanoodle	...> Assembly & Disentanglement Puzzles	Educational Insights	92.5K	4.03%	19.86%	8.75%	60	9.95%
ALL4JIG 1500 Piece Rotating Puzzle Board with 4 Drawer 24.92"x33.58"Portable Wooden Jigsaw Puzzle Table for Adults Lazy Susan Spinning Puzzle Boards Birthday Gift for mom Surface for Bricks Building	...> Puzzle Accessories	ALL4JIG	86.4K	24.13%	2.97%	11.34%	70	6.95%
MioTetto Baby Play Mat Soft Foam Floor Tiles for Kids. Adjustable Interlocking Foam Tiles Fits with 50x50 Playpen Baby mat for Crawling & Development Safe & Non-Toxic Playmat for Babies 6-12 Months	...> Puzzle Play Mats	MioTetto	45.7K	2.33%	7.71%	5.80%	90	1.74%
Becko US 1500 Piece Jigsaw Puzzle Mat Roll Up with Drawstring Storage Bag	...> Puzzle Play Mats	Becko US	44.9K	9.31%	1.94%	6.45%	54	19.60%
BuilderButler Puzzle Table 1500 Pieces with Wheels Drawers & Cover 33.58"x24.92" Adjustable Height & 45° Tilting Jigsaw Board for Adults Also Ideal as Fuse Beads Table	...> Puzzle Accessories	BuilderButler	44.8K	=	17.64%	1.64%	77	13.71%
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Top-level analysis of the Puzzles category on amazon.com

During 2026-10-01T00:00:00, the Puzzles category on amazon.com generated a total revenue of $34.6M.

The leading brands in this category are ALL4JIG, BuilderButler, and RoseArt, which stand out in terms of revenue and consumer engagement.

The top-performing product was Educational Insights Kanoodle, and it's the best-selling item in the category.