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Best Selling Sports & Outdoor Play Brands on amazon.com

Last updated : July 1, 2025

Top Brands on the Sports & Outdoor Play category

See which brands are leading the Sports & Outdoor Play category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Swing-N-Slide	0.65%	0.41pp	190.8K	34.60%	4.42%	2.93%	$220.91	89.90%
Jasonwell	2.18%	0.41pp	183.8K	34.44%	3.00%	0.97%	$208.08	80.54%
WELLFUNTIME	0.79%	0.35pp	12.4K	29.07%	4.38%	2.78%	$22.99	84.26%
Sloosh	3.82%	0.31pp	5.9K	30.80%	2.88%	1.20%	$218.71	26.11%
Waboba	0.27%	0.23pp	190K	34.27%	4.03%	2.91%	$220.90	28.04%
Swing-N-Slide	0.65%	0.41pp	190.8K	34.60%	4.42%	2.93%	$220.91	89.90%
Jasonwell	2.18%	0.41pp	183.8K	34.44%	3.00%	0.97%	$208.08	80.54%
WELLFUNTIME	0.79%	0.35pp	12.4K	29.07%	4.38%	2.78%	$22.99	84.26%
Sloosh	3.82%	0.31pp	5.9K	30.80%	2.88%	1.20%	$218.71	26.11%
Waboba	0.27%	0.23pp	190K	34.27%	4.03%	2.91%	$220.90	28.04%
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Channels Breakdown & Performance

Understand where the top brands in the Sports & Outdoor Play category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Swing-N-Slide

Jasonwell

WELLFUNTIME

Sloosh

Waboba

Top selling sub-categories in the Sports & Outdoor Play category

Explore the breakdown of sub-categories within the Sports & Outdoor Play category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	67	6.66%	3.75%	9.57%	88	2.47%
	96	8.31%	9.97%	3.91%	100	6.39%
Pool Rafts	< 50	19.63%	14.02%	9.13%	61	1.94%
Inflatable Ride-ons	Unlock full list >	9.38%	9.88%	7.39%	99	4.27%
	86	4.58%	7.28%	1.77%	64	6.61%
Dive Rings & Toys	97	6.05%	2.81%	0.41%	83	8.54%
Swim Rings	80	7.23%	9.70%	1.55%	57	7.64%
Swim Noodles	92	6.01%	11.22%	9.02%	95	9.04%
Inflatable Water Slides	Unlock full list >	12.83%	7.51%	6.74%	100	3.28%
Sprinklers	86	8.89%	6.87%	5.56%	98	5.43%
Water Balloons	82	6.79%	3.79%	0.76%	60	8.02%
Squirt Guns	Unlock full list >	7.36%	4.58%	1.80%	95	7.51%
	82	3.42%	9.73%	8.85%	< 50	8.19%
Beach Toys	94	5.26%	10.21%	1.95%	100	8.02%
Sand & Water Tables	50	14.90%	9.66%	15.92%	70	8.49%
Sandboxes	Unlock full list >	10.00%	8.80%	12.93%	100	0.38%
	66	0.91%	16.45%	0.31%	< 50	9.30%
Bubble Makers	57	9.57%	0.23%	8.26%	97	1.47%
Bubble Solution	Unlock full list >	6.36%	9.57%	6.94%	99	9.55%
	93	13.41%	18.79%	4.87%	74	9.92%
Toy Basketball	< 50	2.93%	7.65%	3.73%	59	6.91%
	96	2.56%	7.25%	7.03%	100	10.00%
Playground Balls	96	9.16%	9.64%	19.77%	< 50	0.31%
Kickballs	70	2.66%	16.17%	0.35%	< 50	8.86%
Dodgeballs	Unlock full list >	9.10%	7.22%	6.28%	95	4.98%
Toy Football	96	8.50%	9.72%	4.34%	54	14.95%
Toy Baseball	79	7.47%	9.19%	2.54%	100	12.13%
Toy Golf	Unlock full list >	5.38%	10.34%	1.86%	100	8.06%
	90	8.45%	6.16%	4.26%	72	6.19%
Foam Blasters	56	5.91%	0.35%	17.32%	52	0.28%
Foam Blaster Sets	94	3.42%	3.88%	18.28%	61	3.80%
Foam Ammunition	57	12.88%	6.00%	9.84%	92	3.94%
Vests	Unlock full list >	6.07%	8.84%	8.22%	99	1.70%
	67	6.66%	3.75%	9.57%	88	2.47%
	96	8.31%	9.97%	3.91%	100	6.39%
Pool Rafts	< 50	19.63%	14.02%	9.13%	61	1.94%
Inflatable Ride-ons	Unlock full list >	9.38%	9.88%	7.39%	99	4.27%
	86	4.58%	7.28%	1.77%	64	6.61%
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Top Products on the Sports & Outdoor Play Category

Discover the most-viewed products in the Sports & Outdoor Play category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Step2 Rain Showers Splash Pond Toddler Water Table Kids Water and Sand Activity Sensory Playset Summer Outdoor Toys 13 Piece Toy Accessories For Toddles 1.5+ Years Old	...> Sand & Water Tables	Step2	643.2K	29.51%	5.78%	5.59%	< 50	9.96%
SplashEZ 3-in-1 Splash Pad Sprinkler for Kids & Baby Pool for Learning – Toddler Sprinkler Pool 60’’ Outside Water Toys – “from A to Z” Outdoor Play Mat for Babies & Toddlers	...> Sprinklers	SplashEZ	368.8K	4.12%	5.26%	15.84%	74	6.59%
SLOOSH Inflatable Pool Floats Adult 2 Packs Floating Lounge Chairs Blow up Pool Noodles for Adult Heavy Duty Floating Chair for Party Summer Water Beach Lake Fun	...> Pool Rafts & Inflatable Ride-ons	Sloosh	327K	43.48%	18.96%	9.80%	100	12.94%
Original Bunch O Balloons Tropical Party 330+ Rapid-Filling Self-Sealing Water Balloons (Amazon Exclusive 10 count pack of 1) by ZURU Water Balloon for the Whole Family Kids Teens and Adults	...> Water Balloons	Bunch O Balloons	299.3K	16.64%	9.26%	8.09%	< 50	1.62%
Inflatable Adult Pool Lounger Float - BAIAI Large Beach Sun Tanning Floaty Raft Sunbathing Water Lounge Floaties Tub with Drink Holder - Blow Up River & Lake Suntan Floating Swimming Mattress Mat(L)	...> Pool Rafts & Inflatable Ride-ons	BAIAI	279K	=	14.62%	15.86%	78	7.24%
Step2 Rain Showers Splash Pond Toddler Water Table Kids Water and Sand Activity Sensory Playset Summer Outdoor Toys 13 Piece Toy Accessories For Toddles 1.5+ Years Old	...> Sand & Water Tables	Step2	643.2K	29.51%	5.78%	5.59%	< 50	9.96%
SplashEZ 3-in-1 Splash Pad Sprinkler for Kids & Baby Pool for Learning – Toddler Sprinkler Pool 60’’ Outside Water Toys – “from A to Z” Outdoor Play Mat for Babies & Toddlers	...> Sprinklers	SplashEZ	368.8K	4.12%	5.26%	15.84%	74	6.59%
SLOOSH Inflatable Pool Floats Adult 2 Packs Floating Lounge Chairs Blow up Pool Noodles for Adult Heavy Duty Floating Chair for Party Summer Water Beach Lake Fun	...> Pool Rafts & Inflatable Ride-ons	Sloosh	327K	43.48%	18.96%	9.80%	100	12.94%
Original Bunch O Balloons Tropical Party 330+ Rapid-Filling Self-Sealing Water Balloons (Amazon Exclusive 10 count pack of 1) by ZURU Water Balloon for the Whole Family Kids Teens and Adults	...> Water Balloons	Bunch O Balloons	299.3K	16.64%	9.26%	8.09%	< 50	1.62%
Inflatable Adult Pool Lounger Float - BAIAI Large Beach Sun Tanning Floaty Raft Sunbathing Water Lounge Floaties Tub with Drink Holder - Blow Up River & Lake Suntan Floating Swimming Mattress Mat(L)	...> Pool Rafts & Inflatable Ride-ons	BAIAI	279K	=	14.62%	15.86%	78	7.24%
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Top-level analysis of the Sports & Outdoor Play category on amazon.com

During July 2025, the Sports & Outdoor Play category on amazon.com generated a total revenue of $285.6M.

The leading brands in this category are Swing-N-Slide, Jasonwell, and WELLFUNTIME, which stand out in terms of revenue and consumer engagement.

The top-performing product was Step2 Rain Showers Splash Pond Toddler Water Table Kids Water and Sand Activity Sensory Playset Summer Outdoor Toys 13 Piece Toy Accessories For Toddles 1.5+ Years Old, and it's the best-selling item in the category.