Best Selling Stuffed Animals & Plush Toys Brands on Amazon

See the full list of Market Leaders In Amazon Stuffed Animals & Plush Toys for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Stuffed Animals & Plush Toys category

See which brands are leading the Stuffed Animals & Plush Toys category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Fuggler	2.16%	1.59pp	1.2M	191.10%	6.46%	28.18%	$18.15	5.16%
Jazwares	1.45%	1.06pp	890.6K	93.53%	4.31%	21.19%	$14.85	4.03%
Aurora	4.91%	0.79pp	1.2M	92.84%	5.91%	10.01%	$13.33	4.52%
GUND	3.39%	0.59pp	243.8K	186.76%	5.09%	27.82%	$9.14	0.61%
Pokémon	0.47%	0.45pp	482.1K	107.69%	4.87%	0.84%	$11.37	3.80%
Fuggler	2.16%	1.59pp	1.2M	191.10%	6.46%	28.18%	$18.15	5.16%
Jazwares	1.45%	1.06pp	890.6K	93.53%	4.31%	21.19%	$14.85	4.03%
Aurora	4.91%	0.79pp	1.2M	92.84%	5.91%	10.01%	$13.33	4.52%
GUND	3.39%	0.59pp	243.8K	186.76%	5.09%	27.82%	$9.14	0.61%
Pokémon	0.47%	0.45pp	482.1K	107.69%	4.87%	0.84%	$11.37	3.80%
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Channels Breakdown & Performance

Understand where the top brands in the Stuffed Animals & Plush Toys category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Fuggler

Jazwares

Aurora

GUND

Pokémon

Top selling sub-categories in the Stuffed Animals & Plush Toys category

Explore the breakdown of sub-categories within the Stuffed Animals & Plush Toys category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Stuffed Animals & Teddy Bears	80	7.51%	8.89%	5.31%	100	16.89%
Plush Figures	100	9.16%	9.88%	2.64%	57	9.88%
Plush Pillows	56	0.93%	6.15%	3.82%	79	18.18%
Plush Interactive Toy Figures	86	8.35%	10.00%	4.42%	100	10.00%
	< 50	0.09%	17.51%	0.49%	74	8.31%
Clothing	98	7.85%	8.83%	12.77%	71	2.83%
Accessories	Unlock full list >	17.23%	3.52%	9.97%	< 50	3.46%
Stuffed Animals & Teddy Bears	80	7.51%	8.89%	5.31%	100	16.89%
Plush Figures	100	9.16%	9.88%	2.64%	57	9.88%
Plush Pillows	56	0.93%	6.15%	3.82%	79	18.18%
Plush Interactive Toy Figures	86	8.35%	10.00%	4.42%	100	10.00%
	< 50	0.09%	17.51%	0.49%	74	8.31%
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Top Products on the Stuffed Animals & Plush Toys Category

Discover the most-viewed products in the Stuffed Animals & Plush Toys category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
MerryXD Chubby Blob Seal Pillow Stuffed Cotton Plush Animal Toy Cute Ocean Small(13 in)	...> Plush Pillows	MerryXD	192.1K	24.68%	12.40%	19.48%	51	10.43%
POP MART THE Monsters LABUBU Big into Energy Vinyl Plush Pendant Blind Box	...> Plush Figures	POP MART	143.4K	77.70%	7.49%	0.55%	< 50	8.08%
Magic Jellykins 3-Inch Water-Activated Surprise Toys 2-Pack	...> Plush Figures	Magic Jellykins	115.4K	=	9.43%	16.88%	< 50	6.68%
Jellycat Amuseables Pink and White Marshmallows Stuffed Toy 3.5 inches \| Food Plush \| Fun Gift Idea	...> Stuffed Animals & Teddy Bears	Jellycat	93.9K	55.33%	4.58%	9.82%	81	8.70%
Jellycat Bartholomew Bear - Medium	...> Stuffed Animals & Teddy Bears	Jellycat	91.3K	=	4.73%	9.93%	99	11.86%
MerryXD Chubby Blob Seal Pillow Stuffed Cotton Plush Animal Toy Cute Ocean Small(13 in)	...> Plush Pillows	MerryXD	192.1K	24.68%	12.40%	19.48%	51	10.43%
POP MART THE Monsters LABUBU Big into Energy Vinyl Plush Pendant Blind Box	...> Plush Figures	POP MART	143.4K	77.70%	7.49%	0.55%	< 50	8.08%
Magic Jellykins 3-Inch Water-Activated Surprise Toys 2-Pack	...> Plush Figures	Magic Jellykins	115.4K	=	9.43%	16.88%	< 50	6.68%
Jellycat Amuseables Pink and White Marshmallows Stuffed Toy 3.5 inches \| Food Plush \| Fun Gift Idea	...> Stuffed Animals & Teddy Bears	Jellycat	93.9K	55.33%	4.58%	9.82%	81	8.70%
Jellycat Bartholomew Bear - Medium	...> Stuffed Animals & Teddy Bears	Jellycat	91.3K	=	4.73%	9.93%	99	11.86%
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Top-level analysis of the Stuffed Animals & Plush Toys category on amazon.com

During 2026-09-01T00:00:00, the Stuffed Animals & Plush Toys category on amazon.com generated a total revenue of $64.4M.

The leading brands in this category are Fuggler, Jazwares, and Aurora, which stand out in terms of revenue and consumer engagement.

The top-performing product was MerryXD Chubby Blob Seal Pillow Stuffed Cotton Plush Animal Toy Cute Ocean Small(13 in), and it's the best-selling item in the category.