Best Selling Video Games Brands on Amazon

See the full list of Market Leaders In Amazon Video Games for October 1, and read the full analysis below

Last updated : October 1, 2026

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
PlayStation	15.91%	8.74pp	7M	55.43%	2.77%	11.41%	$198.20	76.53%
Nintendo	12.60%	1.65pp	5.7M	55.38%	0.37%	11.37%	$147.18	76.31%
GameSir	1.35%	0.71pp	429.8K	54.37%	2.70%	5.12%	$125.51	12.75%
Razer	3.56%	0.57pp	6.8M	14.71%	2.60%	6.36%	$177.76	36.10%
Capcom	0.61%	0.36pp	3.3M	21.25%	2.59%	8.80%	$198.20	37.95%
PlayStation	15.91%	8.74pp	7M	55.43%	2.77%	11.41%	$198.20	76.53%
Nintendo	12.60%	1.65pp	5.7M	55.38%	0.37%	11.37%	$147.18	76.31%
GameSir	1.35%	0.71pp	429.8K	54.37%	2.70%	5.12%	$125.51	12.75%
Razer	3.56%	0.57pp	6.8M	14.71%	2.60%	6.36%	$177.76	36.10%
Capcom	0.61%	0.36pp	3.3M	21.25%	2.59%	8.80%	$198.20	37.95%
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Channels Breakdown & Performance

Understand where the top brands in the Video Games category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

PlayStation

Nintendo

GameSir

Razer

Capcom

Top selling sub-categories in the Video Games category

Explore the breakdown of sub-categories within the Video Games category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Oct 2026 vs. Oct 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	81	5.28%	8.75%	7.79%	83	6.93%
	99	2.18%	6.82%	4.29%	83	6.49%
Gaming Keyboards	99	9.40%	14.63%	14.39%	97	8.94%
Gaming Mice	< 50	9.92%	9.82%	7.86%	69	17.75%
Controllers	97	6.87%	8.83%	1.57%	86	10.76%
Headsets	Unlock full list >	12.15%	17.49%	3.76%	< 50	9.80%
	78	9.94%	0.67%	17.74%	< 50	7.78%
Headsets	70	15.30%	4.68%	6.88%	< 50	6.07%
Accessories	100	9.74%	7.48%	9.33%	86	7.44%
Controllers	Unlock full list >	9.98%	1.45%	14.87%	94	8.74%
Games	Unlock full list >	8.29%	9.66%	16.71%	85	8.34%
	95	17.81%	10.98%	9.12%	96	7.19%
	63	1.68%	9.83%	6.04%	95	4.96%
Wii	92	17.65%	8.93%	7.52%	51	1.32%
Nintendo 3DS & 2DS	77	8.50%	4.59%	17.35%	93	18.21%
Game Boy Systems	62	3.77%	3.41%	18.84%	< 50	3.33%
Nintendo DS	69	15.51%	9.42%	19.38%	99	3.05%
Wii U	Unlock full list >	7.71%	9.85%	2.51%	99	7.15%
	79	6.81%	11.22%	10.34%	58	11.13%
PlayStation	81	2.25%	19.31%	1.76%	83	0.14%
PlayStation 3	75	18.00%	1.75%	18.11%	100	7.55%
PlayStation 2	100	11.88%	1.78%	19.28%	100	17.18%
Sony PSP	91	6.29%	9.13%	4.20%	< 50	15.14%
PlayStation Vita	Unlock full list >	8.11%	9.94%	3.40%	< 50	2.69%
	99	7.98%	8.50%	13.12%	75	8.42%
Xbox	91	13.38%	2.18%	18.78%	89	16.69%
Xbox 360	Unlock full list >	7.43%	8.41%	5.63%	59	17.68%
	96	8.88%	5.81%	8.01%	95	9.96%
GEM Box	Unlock full list >	4.01%	12.68%	2.95%	59	12.77%
	75	10.73%	19.57%	2.10%	< 50	19.66%
	< 50	4.72%	9.36%	0.22%	79	8.86%
Controllers	< 50	5.85%	10.63%	6.62%	75	15.05%
Cases & Storage	90	5.03%	9.24%	0.19%	99	9.26%
Faceplates, Protectors & Skins	79	1.34%	9.99%	3.81%	95	9.99%
Batteries & Chargers	100	6.51%	8.47%	2.45%	50	8.49%
Cables & Adapters	Unlock full list >	11.26%	5.27%	7.23%	63	19.10%
Games	100	2.91%	11.78%	9.79%	85	11.69%
Consoles	Unlock full list >	2.91%	9.83%	2.32%	90	7.90%
	58	15.10%	5.82%	6.97%	78	5.90%
Games	94	7.42%	7.74%	4.19%	97	9.87%
	82	9.77%	3.24%	12.24%	100	9.40%
Controllers	83	8.46%	6.51%	6.71%	< 50	10.00%
Gaming Headsets	90	9.98%	0.04%	3.48%	99	8.08%
Faceplates, Protectors & Skins	90	3.32%	12.26%	9.33%	53	12.17%
Accessory Kits	70	9.78%	2.05%	19.51%	98	1.98%
Cases & Storage	Unlock full list >	9.75%	9.40%	0.37%	100	9.42%
Consoles	Unlock full list >	16.13%	14.07%	2.01%	70	14.16%
	84	9.75%	6.81%	19.58%	68	17.64%
Games	87	9.99%	16.28%	17.45%	78	14.69%
	< 50	12.33%	9.93%	7.93%	93	6.80%
Controllers	93	9.00%	17.99%	9.03%	91	6.49%
Cases & Storage	96	19.13%	9.77%	5.32%	< 50	9.52%
Faceplates, Protectors & Skins	Unlock full list >	9.60%	15.12%	11.77%	100	9.13%
Consoles	Unlock full list >	9.93%	12.30%	14.58%	54	11.87%
	81	5.28%	8.75%	7.79%	83	6.93%
	99	2.18%	6.82%	4.29%	83	6.49%
Gaming Keyboards	99	9.40%	14.63%	14.39%	97	8.94%
Gaming Mice	< 50	9.92%	9.82%	7.86%	69	17.75%
Controllers	97	6.87%	8.83%	1.57%	86	10.76%
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Top Products on the Video Games Category

Discover the most-viewed products in the Video Games category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Oct 2026 vs. Oct 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Nintendo Switch 2 System	...> Nintendo Switch 2	Nintendo	1.9M	165.65%	9.23%	17.93%	79	9.47%
PlayStation®5 Digital Edition – 825GB	...> Consoles	PlayStation	906.1K	=	1.36%	7.99%	70	6.21%
Marvel's Wolverine PS5	...> Games	PlayStation	586.5K	=	2.19%	5.90%	100	3.95%
The Legend of Zelda™: Ocarina of Time	...> Games	Nintendo	581.6K	=	7.57%	10.00%	60	7.07%
Roblox Digital Gift Card - 1 000 Robux [Includes Exclusive Virtual Item] [Digital Code]	...> PC	Roblox	578.2K	12.60%	8.91%	15.73%	99	5.53%
Nintendo Switch 2 System	...> Nintendo Switch 2	Nintendo	1.9M	165.65%	9.23%	17.93%	79	9.47%
PlayStation®5 Digital Edition – 825GB	...> Consoles	PlayStation	906.1K	=	1.36%	7.99%	70	6.21%
Marvel's Wolverine PS5	...> Games	PlayStation	586.5K	=	2.19%	5.90%	100	3.95%
The Legend of Zelda™: Ocarina of Time	...> Games	Nintendo	581.6K	=	7.57%	10.00%	60	7.07%
Roblox Digital Gift Card - 1 000 Robux [Includes Exclusive Virtual Item] [Digital Code]	...> PC	Roblox	578.2K	12.60%	8.91%	15.73%	99	5.53%
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Top-level analysis of the Video Games category on amazon.com

During 2026-10-01T00:00:00, the Video Games category on amazon.com generated a total revenue of $242.2M.

The leading brands in this category are PlayStation, Nintendo, and GameSir, which stand out in terms of revenue and consumer engagement.

The top-performing product was Nintendo Switch 2 System, and it's the best-selling item in the category.