May 2026
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Global Rank
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Country Rank
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Category Rank
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Bounce Rate
42.64%
Pages per Visit
11.09
Avg Visit Duration
00:07:21
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- Industry
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Top 10 au.shein.com Competitors
The Top 10 Sites Like au.shein.com in May 2026 are ranked by their affinity to au.shein.com in terms of keyword traffic, audience targeting, and market overlap
Shop boohoo's range of women's and men's clothing for the latest fashion pieces you need to be adding-to-basket, with 100s of new styles landing every day!
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- Industry
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Global Rank
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Country Rank
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Category Rank
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Bounce Rate
47.58%
Pages per Visit
7.00
Avg Visit Duration
00:04:42
Similarity Score
100%Australia's go-to online fashion & lifestyle retailer. Shop trending selections of clothing, sportswear, accessories, beauty products and more. Free delivery & returns available.
- Company
- The Iconic
- Industry
- Lifestyle > Fashion and Apparel
Bounce Rate
34.75%
Pages per Visit
6.77
Avg Visit Duration
00:04:26
Similarity Score
97%
Shop online for Electronics, Computers, Clothing, Shoes, Toys, Books, DVDs, Sporting Goods, Beauty & more.
- Company
- Amazon.com, Inc.
Bounce Rate
33.88%
Pages per Visit
6.31
Avg Visit Duration
00:04:01
Similarity Score
96%shop the latest fashion in plus size clothing from city chic. shop dresses, jeans, tops, shoes and so much more! browse all our new styles in sizes 12+
- Company
- City Chic
- Industry
- Lifestyle > Fashion and Apparel
Bounce Rate
39.75%
Pages per Visit
5.66
Avg Visit Duration
00:04:58
Similarity Score
92%Princess Polly is Australia's best online fashion boutique. Shop women's clothing today & receive express worldwide shipping with easy 30 day returns
- Company
- Princess Polly
- Industry
- Lifestyle > Fashion and Apparel
Bounce Rate
37.52%
Pages per Visit
4.41
Avg Visit Duration
00:02:35
Similarity Score
90%Discover the latest fashion trends with ASOS. Shop the new collection of clothing, footwear, accessories, beauty products and more. Order today from ASOS.
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Global Rank
#421
46Bounce Rate
34.66%
Pages per Visit
7.35
Avg Visit Duration
00:03:46
Similarity Score
89%shop stylish women's, men's, kid's, baby clothes, accessories & more. free shipping available* ts & cs apply
- Company
- Cotton On Clothing
- Industry
- Lifestyle > Fashion and Apparel
Bounce Rate
32.74%
Pages per Visit
5.68
Avg Visit Duration
00:02:48
Similarity Score
88%With 41 stores in Australia, and 35 stores in New Zealand, find your local Glassons store to join us IRL!
- Company
- Glassons
- Industry
- Lifestyle > Fashion and Apparel
Global Rank
#11,505
2,251Bounce Rate
31.64%
Pages per Visit
7.98
Avg Visit Duration
00:03:14
Similarity Score
86%shop at kmart online and in-store for affordable homewares, furniture, electronics, toys and kids clothing.
- Company
- Kmart
Bounce Rate
41.69%
Pages per Visit
4.75
Avg Visit Duration
00:03:30
Similarity Score
85%discover the latest fashion trends, accessories and style tips at supre'. empowering girls & women of australia since 1984. pay later with afterpay, plus free shipping*
- Company
- Supre
- Industry
- Lifestyle > Fashion and Apparel
Bounce Rate
42.23%
Pages per Visit
3.86
Avg Visit Duration
00:01:55
Similarity Score
84%au.shein.com's top 5 competitors in May 2026 are: au.boohoo.com, theiconic.com.au, amazon.com.au, citychic.com.au, and more.
According to Similarweb data of monthly visits, au.shein.com’s top competitor in May 2026 is au.boohoo.com. au.shein.com 2nd most similar site is theiconic.com.au, and closing off the top 3 is amazon.com.au.
citychic.com.au ranks as the 4th most similar website to au.shein.com and princesspolly.com.au ranks fifth in May 2026.
The other five competitors in the top 10 list are asos.com, cottonon.com, glassons.com, kmart.com.au, and supre.com.au.