August 2026
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Global Rank
#10,839
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Bounce Rate
33.87%
Pages per Visit
6.50
Avg Visit Duration
00:05:32
- Company
- Aviva
- Industry
- Finance > Insurance
Top 10 aviva.co.uk Competitors
The Top 10 Sites Like aviva.co.uk in August 2026 are ranked by their affinity to aviva.co.uk in terms of keyword traffic, audience targeting, and market overlap
Legal & General are a leading UK financial services provider, offering life insurance, pensions, retirement and investment services. Get a quote today.
- Company
- Legal & General
Global Rank
#63,289
4,674Bounce Rate
56.58%
Pages per Visit
2.16
Avg Visit Duration
00:01:25
Similarity Score
100%compare the market to find a better deal on your insurance, household bills and finances.
- Company
- Compare the Market
- Industry
- Finance > Insurance
Bounce Rate
32.81%
Pages per Visit
9.02
Avg Visit Duration
00:05:00
Similarity Score
97%The most frequently asked questions about GoCompare’s service, setting up an account, and comparing quotes
- Company
- Gocompare.com
- Industry
- Finance > Insurance
Bounce Rate
35.22%
Pages per Visit
7.01
Avg Visit Duration
00:05:18
Similarity Score
96%compare and save on over 40 products including car insurance, home insurance, credit cards, loans and energy. clever ways to save a lot, by doing very little.
- Company
- MoneySuperMarket
Global Rank
#6,243
247Bounce Rate
41.55%
Pages per Visit
5.08
Avg Visit Duration
00:03:55
Similarity Score
95%Find out how to get a mortgage deal that suits you and your circumstances. And learn how mortgages work and what the different types are.
- Company
- Confused.com
- Industry
- Finance > Insurance
Bounce Rate
36.26%
Pages per Visit
6.32
Avg Visit Duration
00:05:09
Similarity Score
92%Direct Line is one of the UK's leading insurers. Go online or call to buy insurance for motor, home, pet, landlord, business and breakdown cover.
- Company
- DIRECTLINE
- Industry
- Finance > Insurance
Global Rank
#42,165
4,971Bounce Rate
35.78%
Pages per Visit
6.17
Avg Visit Duration
00:05:38
Similarity Score
90%admiral offers a wealth of insurance products including car insurance, home insurance, travel insurance, pet insurance and van insurance.
- Company
- - -
- Industry
- - -
Bounce Rate
31.62%
Pages per Visit
9.85
Avg Visit Duration
00:05:21
Similarity Score
89%AXA Car Insurance from as little as £270
- Company
- AXA Switzerland
- Industry
- Finance > Insurance
Global Rank
#94,933
3,970Bounce Rate
46.22%
Pages per Visit
3.38
Avg Visit Duration
00:02:46
Similarity Score
88%allianz insurance is one of the largest general insurers in the uk, providing insurance through brokers and partners.
- Company
- Allianz
- Industry
- Finance > Insurance
Global Rank
#67,030
9,337Bounce Rate
31.35%
Pages per Visit
8.64
Avg Visit Duration
00:05:00
Similarity Score
86%hastings direct for straightforward car, bike, van and home insurance. save time and money on insurance. get a quote and buy online today!
- Company
- Hastings Direct
- Industry
- Finance > Insurance
Bounce Rate
32.34%
Pages per Visit
7.04
Avg Visit Duration
00:04:54
Similarity Score
85%aviva.co.uk's top 5 competitors in August 2026 are: legalandgeneral.com, comparethemarket.com, gocompare.com, moneysupermarket.com, and more.
According to Similarweb data of monthly visits, aviva.co.uk’s top competitor in August 2026 is legalandgeneral.com. aviva.co.uk 2nd most similar site is comparethemarket.com, and closing off the top 3 is gocompare.com.
moneysupermarket.com ranks as the 4th most similar website to aviva.co.uk and confused.com ranks fifth in August 2026.
The other five competitors in the top 10 list are directline.com, admiral.com, axa.co.uk, allianz.co.uk, and hastingsdirect.com.