May 2026
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Global Rank
#11,494
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Bounce Rate
37.16%
Pages per Visit
6.45
Avg Visit Duration
00:04:50
- Company
- Aviva
- Industry
- Finance > Insurance
Top 10 aviva.co.uk Competitors
The Top 10 Sites Like aviva.co.uk in May 2026 are ranked by their affinity to aviva.co.uk in terms of keyword traffic, audience targeting, and market overlap
Legal & General are a leading UK financial services provider, offering life insurance, pensions, retirement and investment services. Get a quote today.
- Company
- Legal & General
Global Rank
#56,433
2,130Bounce Rate
55.52%
Pages per Visit
2.23
Avg Visit Duration
00:01:08
Similarity Score
100%compare the market to find a better deal on your insurance, household bills and finances.
- Company
- Compare the Market
- Industry
- Finance > Insurance
Bounce Rate
32.38%
Pages per Visit
9.67
Avg Visit Duration
00:04:56
Similarity Score
97%Welcome to HL Workplace – savings and investments your employees can understand, engage with, and value.
Global Rank
#7,597
1,345Bounce Rate
35.75%
Pages per Visit
7.97
Avg Visit Duration
00:08:28
Similarity Score
92%LV= Liverpool Victoria™ official website. The UK's largest friendly society, founded in 1843, we offer Insurance, Life Insurance, Investments & Pensions.
- Company
- LV=
Global Rank
#67,261
4,787Bounce Rate
43.69%
Pages per Visit
3.57
Avg Visit Duration
00:03:07
Similarity Score
90%The most frequently asked questions about GoCompare’s service, setting up an account, and comparing quotes
- Company
- Gocompare.com Ltd.
- Industry
- Finance > Insurance
Bounce Rate
34.22%
Pages per Visit
6.82
Avg Visit Duration
00:04:57
Similarity Score
89%compare and save on over 40 products including car insurance, home insurance, credit cards, loans and energy. clever ways to save a lot, by doing very little.
- Company
- MoneySuperMarket
Global Rank
#7,366
751Bounce Rate
40.28%
Pages per Visit
4.96
Avg Visit Duration
00:03:57
Similarity Score
88%Whether you're a customer or new to Standard Life, you can find the contacts you need, get website support and find help with products here.
- Company
- Standard Life
Global Rank
#65,659
1,069Bounce Rate
32.36%
Pages per Visit
3.52
Avg Visit Duration
00:03:01
Similarity Score
86%FD Calculator: Use Fixed Deposit calculator to easily calculate FD interest rates and maturity amount in 2026. Use this FD calculator to check and compare FD interest rates on Axis Max Life Insurance.
- Company
- Axis Max Life Insurance
- Industry
- Finance > Insurance
Bounce Rate
62.42%
Pages per Visit
2.96
Avg Visit Duration
00:02:14
Similarity Score
85%Want to start planning your pension withdrawals? Our Drawdown Calculator can help you! Find out what your withdrawal will look like today.
- Company
- PensionBee
Global Rank
#97,344
5,522Bounce Rate
48.27%
Pages per Visit
4.01
Avg Visit Duration
00:01:35
Similarity Score
84%AJ Bell is a low cost, award-winning platform for the DIY investor.
- Company
- AJ Bell
Global Rank
#22,965
768Bounce Rate
31.47%
Pages per Visit
5.09
Avg Visit Duration
00:05:34
Similarity Score
83%aviva.co.uk's top 5 competitors in May 2026 are: legalandgeneral.com, comparethemarket.com, hl.co.uk, lv.com, and more.
According to Similarweb data of monthly visits, aviva.co.uk’s top competitor in May 2026 is legalandgeneral.com. aviva.co.uk 2nd most similar site is comparethemarket.com, and closing off the top 3 is hl.co.uk.
lv.com ranks as the 4th most similar website to aviva.co.uk and gocompare.com ranks fifth in May 2026.
The other five competitors in the top 10 list are moneysupermarket.com, standardlife.co.uk, axismaxlife.com, pensionbee.com, and ajbell.co.uk.