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mumbrella.com.au

Two seasoned lifestyle communications professionals, Lexi Kentmann and Chantal Jesson, have teamed up launch a new Sydney consultancy Lennie.The duo’s new agency will offer public relations, social strategy, content creation and brand marketing, with a particular focus on interiors and lifestyle.“The conversation is shifting. We’re meeting more brands who want to invest in something deeper […]

mediaweek.com.au

mediaweek offers news and insight into the australian media industry including tv, digital, print, agencies, marketing and advertising.

adnews.com.au

Insurance giant HBF has released its first work from Cummins&Partners Sydney since the agency was appointed to the account in June this year.

mi-3.com.au

Yoda was right: Marketing, media, creative and agency teams all need to find time to unlearn existing ways of working and test and learn their way to new processes if they’re going to sustainably, scalably and productively adopt AI into workflows. But how do you actually do that when all you’re hearing is that we have a productivity crisis, marketers are under even more pressure to produce results every minute of the day,  and no one has time to experiment their way to net new gains? Here, Howatson & Co, Foxtel and Unicef detail the steps – drastic to humdrum – to make AI sticky in the way their teams work. None of these are permanent, hard-coded structures – that’s the point, all three argue. But what these examples do demonstrate are commitments to making progress.

campaignbrief.com

Mitre 10 has fired off a reminder that there’s an alternative place to shop for your hardware needs, repositioning the brand as ‘The Other Hardware Store’ in a new campaign via Dig.

karryon.com.au

BKB Holidays, Tourism Western Australia & Pearl Expeditions invite you to an exclusive breakfast. Join us for a chance to win a $500 gift voucher towards your next dreamy adventure […]

roymorgan.com

Roy Morgan WorkSpace™ empowers marketers with the tools needed to thrive in a competitive landscape. Backed by the voice of 1 million Australians, WorkSpace™ offers unparalleled access to consumer preferences, enabling you to craft marketing strategies that truly resonate.

afr.com

The Australian Financial Review reports the latest news from business, finance, investment and politics, updated in real time. It has a reputation for independent, award-winning journalism and is essential reading for the business and investor community.

businessworld.in

Industry leaders flag manufacturing push, rural fintech support and clearer rules for cross-border payments as key priorities