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insuranceinstitute.ca
the insurance institute is the premier source of professional education and career development for the country’s property and casualty insurance industry.
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Bounce Rate
25.75%
Pages per Visit
9.45
Avg Visit Duration
00:08:03
- Year Founded
- 1899
- Employees
- 51 - 200
- HQ
- Canada, Toronto
- Annual Revenue
- $10M - $15M
- Industry
- Finance > Insurance
insuranceinstitute.ca Traffic & Engagement Analysis
insuranceinstitute.ca's web traffic has decreased by 7.93% compared to last month. See all traffic & engagement stats for insuranceinstitute.ca in the past 3 months below
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Last Month Change
7.93%
Bounce Rate
25.75%
Pages per Visit
9.45
Avg Visit Duration
00:08:03
Total Visits Last 3 Months
Compare insuranceinstitute.ca to:
119.8Kinsuranceinstitute.ca
insuranceinstitute.ca Web Traffic by Country
Which countries sent the most traffic to insuranceinstitute.ca lately? Where is their core audience from? Last month Canada was the top country sending desktop traffic to insuranceinstitute.ca - click below to discover all countries
Top Countries
Canada
96.39%2.33%
United States
1.44%54.02%
Russia
0.52%
India
0.45%9.98%
Philippines
0.36%1.17%
Others
0.83%
insuranceinstitute.ca Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. insuranceinstitute.ca's audience is 49.37% male and 50.63% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female50.63%
- Male49.37%
insuranceinstitute.ca Target Audience
Audience interests reveal key details on the browsing interests of insuranceinstitute.ca's visitors. insuranceinstitute.ca's audience is interested in Computers Electronics and Technology > Social Media Networks & canada.
Top Categories
Other Visited Websites
Top Topics
canadasocial networkgooglegoogle appssocial
insuranceinstitute.ca Competitors & Similar Sites
Reveal insuranceinstitute.ca top alternatives and find potential or emerging competitors. ribo.com is the website with the highest similarity score to insuranceinstitute.ca. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
insuranceinstitute.ca Top Traffic Sources
The top traffic source to insuranceinstitute.ca is Direct traffic, driving 52.16% of desktop visits last month Organic Search is the 2nd and Mail is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
52.16%
Direct
1st Place
Organic Search
2nd Place
Mail
3rd Place
Only showing top 3 marketing channels.
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See the list of top keywords driving organic traffic to insuranceinstitute.ca (Desktop, worldwide)
Organic vs. Paid
Organic87.94%
Paid12.06%
Top Keywords
insurance institute$0.48iic$0.39cip$1.48insurance institute of canada$--airb alberta fiscal year$--819 OthersSee more
Total Keywords824
Referral Web Traffic to insuranceinstitute.ca
The top referral sites sending desktop traffic to insuranceinstitute.ca.
Category Distribution
Finance
65.96%Insurance
28.72%Other
5.32%Top Referrals
Links from insuranceinstitute.ca to Other Websites by Traffic Share
insuranceinstitute.ca is sending desktop traffic to 4 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Total Outgoing Links4
Category Distribution
Education
78.98%Streaming & Online TV
11.86%Fashion and Apparel
1.81%Other
7.34%
Social Media Traffic to insuranceinstitute.ca
insuranceinstitute.ca gets most of its social media traffic from Youtube, followed by Linkedin and (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
2
Social Network Distribution