August 2026
Create an account to continue using Similarweb
View website metrics, keywords, top marketing channels, market research tools, and more.
Create your free accountlays.com
Global Rank
#182,013
35,135Showing Similarweb estimated data.
Publicly validate your site’s metrics by connecting your GA4
Reflect your success
Verify your website's traffic and engagement metrics by connecting to Google Analytics
Bounce Rate
36.68%
Pages per Visit
2.47
Avg Visit Duration
00:00:27
- Company
- Lays
Top 10 lays.com Competitors
The Top 10 Sites Like lays.com in August 2026 are ranked by their affinity to lays.com in terms of keyword traffic, audience targeting, and market overlap
From summer barbecues to family gatherings to time spent relaxing at the end of a long day, Frito-Lay snacks are part of some of life's most memorable moments. And maybe even brightens some of the most mundane. We invite you to learn more.
- Company
- FritoLay
Global Rank
#185,389
18,596Bounce Rate
51.29%
Pages per Visit
1.57
Avg Visit Duration
00:00:44
Similarity Score
100%Say hello to a classic that is back and here to stay. Smokehouse BBQ – nothing else – just a glorious punch of flavor delivered on signature Ruffles’ ridges.
- Company
- - -
- Industry
- - -
Global Rank
#768,437
109,345Bounce Rate
45.38%
Pages per Visit
1.83
Avg Visit Duration
00:01:06
Similarity Score
95%Open a bag of Kettle Brand made with Avocado Oil Chips and get a burst of flavor in every bite.
- Company
- Kettle Brand
Global Rank
#1,007,289
147,653Bounce Rate
50.21%
Pages per Visit
2.00
Avg Visit Duration
00:00:29
Similarity Score
84%Snackers who SHOP ALL know: it’s never healthy to hold back on what you love. Welcome to the whole world of Wise, in all its delicious glory. Dive in.
- Company
- Wise Foods
Global Rank
#1,121,707
160,887Bounce Rate
61.16%
Pages per Visit
3.21
Avg Visit Duration
00:00:39
Similarity Score
82%Utz Brands provides a wide variety of chips, pretzels, & snacks for your whole family to enjoy. Find out why we have been a favorite for generations!
- Company
- Utz Brands
- Industry
- Food and Drink > Groceries
Global Rank
#194,945
2,841Bounce Rate
43.7%
Pages per Visit
2.76
Avg Visit Duration
00:00:50
Similarity Score
79%PepsiCo’s Global Code of Conduct guides integrity, fairness, and ethical business practices worldwide. View our policies and download resources.
- Company
- PepsiCo
- Industry
- Food and Drink > Beverages
Global Rank
#28,630
4,373Bounce Rate
37.52%
Pages per Visit
3.35
Avg Visit Duration
00:10:29
Similarity Score
77%Find and purchase Herr's products online. Build your own mix of delicious snacks to have shipped directly to your door. Choose from multiple varieties of potato chips, cheese curls, popcorn, tortillas and much more!
- Company
- - -
- Industry
- - -
Global Rank
#425,583
28,264Bounce Rate
54.66%
Pages per Visit
1.84
Avg Visit Duration
00:01:43
Similarity Score
74%Better Made's privacy policy: Protecting your personal data.
- Company
- Better Made Snack Foods
- Industry
- Food and Drink > Groceries
Global Rank
#1,726,877
403,681Bounce Rate
54.97%
Pages per Visit
2.33
Avg Visit Duration
00:00:34
Similarity Score
72%Siete is a Mexican-American food brand, rooted in family, that makes delicious heritage-inspired products.
- Company
- Siete Foods
- Industry
- Food and Drink > Groceries
Global Rank
#328,367
54,069Bounce Rate
42.92%
Pages per Visit
3.03
Avg Visit Duration
00:00:38
Similarity Score
68%have a break, have a kitkat today with our chocolate wafer biscuits. explore our classic products such as the 2 & 4 finger ranges!
- Company
- KitKat
Global Rank
#430,931
43,783Bounce Rate
42.39%
Pages per Visit
2.08
Avg Visit Duration
00:00:28
Similarity Score
66%lays.com's top 5 competitors in August 2026 are: fritolay.com, ruffles.com, kettlebrand.com, wisesnacks.com, and more.
According to Similarweb data of monthly visits, lays.com’s top competitor in August 2026 is fritolay.com. lays.com 2nd most similar site is ruffles.com, and closing off the top 3 is kettlebrand.com.
wisesnacks.com ranks as the 4th most similar website to lays.com and utzsnacks.com ranks fifth in August 2026.
The other five competitors in the top 10 list are pepsico.com, shop.herrs.com, bettermade.com, sietefoods.com, and kitkat.com.