March 2026
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Global Rank
#830
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Bounce Rate
36.87%
Pages per Visit
5.58
Avg Visit Duration
00:03:02
- Company
- LEGO
- Industry
- Games > Games - Other
Top 10 lego.com Competitors
The Top 10 Sites Like lego.com in March 2026 are ranked by their affinity to lego.com in terms of keyword traffic, audience targeting, and market overlap
bricklink® is the world's largest online marketplace to buy and sell lego® parts, minifigures and sets, both new or used. search the complete lego catalog & create your own bricklink store.
- Company
- - -
- Industry
- - -
Global Rank
#3,176
531Bounce Rate
24.09%
Pages per Visit
17.49
Avg Visit Duration
00:07:44
Similarity Score
100%Brick Owl is the largest independent LEGO Marketplace
- Company
- - -
- Industry
- - -
Global Rank
#24,059
321Bounce Rate
32.52%
Pages per Visit
13.31
Avg Visit Duration
00:07:03
Similarity Score
93%Rebrickable - Build with LEGO
- Company
- - -
- Industry
- - -
Global Rank
#8,107
355Bounce Rate
27.71%
Pages per Visit
12.77
Avg Visit Duration
00:05:32
Similarity Score
89%Brickset is a database of LEGO sets and an online community of LEGO fans.
- Company
- - -
- Industry
- - -
Global Rank
#21,858
2,508Bounce Rate
41.7%
Pages per Visit
4.14
Avg Visit Duration
00:03:08
Similarity Score
87%Brick Fanatics bring you the latest LEGO news, comprehensive set reviews, and tip you off to the best Lego VIP offers
- Company
- - -
- Industry
- - -
Global Rank
#43,136
9,119Bounce Rate
55.92%
Pages per Visit
2.02
Avg Visit Duration
00:01:00
Similarity Score
82%Content here
- Company
- - -
- Industry
- - -
Global Rank
#110,152
11,408Bounce Rate
36.23%
Pages per Visit
2.91
Avg Visit Duration
00:01:03
Similarity Score
79%welcome to playmobil®! discover all products, add-ons and exciting theme pages.
Global Rank
#52,801
14,073Bounce Rate
49.76%
Pages per Visit
3.98
Avg Visit Duration
00:01:58
Similarity Score
76%Licenses ✓ Premium building fun at a fair price ✓ Compatible with other brands ✓ Shipping from Germany ✓ Discover now at BlueBrixx!
- Company
- BlueBrixx Store Dresden
- Industry
- Games > Games - Other
Bounce Rate
33.2%
Pages per Visit
8.20
Avg Visit Duration
00:03:46
Similarity Score
74%Yoto Player & Yoto Mini Bundles: Make a saving bundling with Harry Potter, Disney, Peppa Pig and more! Shop our best value audio gift sets for kids 0-9+!
Global Rank
#16,482
1,351Bounce Rate
35.59%
Pages per Visit
6.18
Avg Visit Duration
00:04:51
Similarity Score
72%tonies® offers the Toniebox 2, a screen-free audio player for kids! Enjoy fun, educational storytelling with Tonies audio toys to inspire creativity.
- Company
- Tonies SE
- Industry
- Lifestyle > Childcare
Bounce Rate
30.73%
Pages per Visit
4.96
Avg Visit Duration
00:02:01
Similarity Score
68%lego.com's top 5 competitors in March 2026 are: bricklink.com, brickowl.com, rebrickable.com, brickset.com, and more.
According to Similarweb data of monthly visits, lego.com’s top competitor in March 2026 is bricklink.com. lego.com 2nd most similar site is brickowl.com, and closing off the top 3 is rebrickable.com.
brickset.com ranks as the 4th most similar website to lego.com and brickfanatics.com ranks fifth in March 2026.
The other five competitors in the top 10 list are bricksmegastore.com, playmobil.com, bluebrixx.com, yotoplay.com, and tonies.com.