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soas.ac.uk Website Analysis for December 2025
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Global Rank
#51,322286
Country Rank
#3,980491
Category Rank
#4
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Bounce Rate
36.23%
Pages per Visit
6.82
Avg Visit Duration
00:04:29
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soas.ac.uk Traffic & Engagement Analysis
soas.ac.uk's web traffic has decreased by 5.83% compared to last month. See all traffic & engagement stats for soas.ac.uk in the past 3 months below
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Last Month Change
5.83%
Bounce Rate
36.23%
Pages per Visit
6.82
Avg Visit Duration
00:04:29
Total Visits Last 3 Months
Compare soas.ac.uk to:
soas.ac.uk Web Traffic by Country
Which countries sent the most traffic to soas.ac.uk lately? Where is their core audience from? Last month United Kingdom was the top country sending desktop traffic to soas.ac.uk - click below to discover all countries
Top Countries
United Kingdom
64.27%15.71%
United States
7.45%15.33%
Nigeria
1.71%56.71%
Thailand
1.61%10.15%
Japan
1.37%25.91%
Others
23.59%
soas.ac.uk Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. soas.ac.uk's audience is 36.54% male and 63.46% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female63.46%
- Male36.54%
soas.ac.uk Target Audience
Audience interests reveal key details on the browsing interests of soas.ac.uk's visitors. soas.ac.uk's audience is interested in Science and Education > Universities and Colleges & research.
Top Categories
Other Visited Websites
Top Topics
researchuniversitynewsacademicreference
soas.ac.uk Competitors & Similar Sites
Reveal soas.ac.uk top alternatives and find potential or emerging competitors. kcl.ac.uk is the website with the highest similarity score to soas.ac.uk. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
soas.ac.uk Top Traffic Sources
The top traffic source to soas.ac.uk is Organic Search traffic, driving 47.83% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
47.83%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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See the list of top keywords driving organic traffic to soas.ac.uk (Desktop, worldwide)
Organic vs. Paid
Organic95.63%
Paid4.37%
Top Keywords
soas$0.56soas university of london$0.82soas library$--soas jobs$1.53soas moodle$--7.5K OthersSee more
Total Keywords7.5K
Referral Web Traffic to soas.ac.uk
The top referral sites sending desktop traffic to soas.ac.uk.
Category Distribution
AI Chatbots and Tools
63.33%Social Sciences
12.28%Education
11.88%Universities and Colleges
7.27%Dictionaries and Encyclopedias
1.41%Other
3.84%Top Referrals
Links from soas.ac.uk to Other Websites by Traffic Share
soas.ac.uk is sending desktop traffic to 52 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Social Sciences
21.6%Streaming & Online TV
19.19%Programming and Developer Software
8.73%Universities and Colleges
6.26%News & Media Publishers
3.77%Other
40.45%
Social Media Traffic to soas.ac.uk
soas.ac.uk gets most of its social media traffic from Youtube, followed by Linkedin and Facebook (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
9
Social Network Distribution