May 2026
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Global Rank
#1,376
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Bounce Rate
29.18%
Pages per Visit
5.86
Avg Visit Duration
00:04:27
- Company
- SoFi
Top 10 sofi.com Competitors
The Top 10 Sites Like sofi.com in May 2026 are ranked by their affinity to sofi.com in terms of keyword traffic, audience targeting, and market overlap
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- Company
- NerdWallet
- Industry
- Finance > Finance - Other
Global Rank
#2,115
352Bounce Rate
51.81%
Pages per Visit
3.41
Avg Visit Duration
00:02:08
Similarity Score
100%Personal loan rates starting at 5.99% with LendingTree. Get up to $50K as soon as the next day.
- Company
- LendingTree
Global Rank
#12,725
1,075Bounce Rate
48.05%
Pages per Visit
2.89
Avg Visit Duration
00:03:33
Similarity Score
92%no monthly fees. 60k+ atms. build credit. get fee-free overdraft up to $200.¹ chime is a tech co, not a bank. banking services provided by bank partners.
- Company
- Chime
- Industry
- Finance > Finance - Other
Global Rank
#3,389
127Bounce Rate
52.11%
Pages per Visit
3.43
Avg Visit Duration
00:02:44
Similarity Score
90%Founded by ex-Googlers, Upstart goes beyond the FICO score to finance people based on signals of their potential, including schools attended, area of study, academic performance, and work history. Our proprietary underwriting model identifies high quality borrowers despite limited credit and employment experience. Funds can be used for almost anything, including starting a business, paying for a coding bootcamp, eliminating student debt or paying off credit cards.
- Company
- Upstart
Global Rank
#9,469
1,082Bounce Rate
31.93%
Pages per Visit
6.39
Avg Visit Duration
00:05:05
Similarity Score
88%Manage your money with Ally: online banking, auto financing, and investments. Financial products designed to help you pursue your goals.
- Company
- Ally
Global Rank
#3,335
147Bounce Rate
19.84%
Pages per Visit
5.57
Avg Visit Duration
00:04:37
Similarity Score
86%Learn the minimum credit score for conventional loan approval with Better Mortgage, and see what
- Company
- Better.com
- Industry
- Finance > Finance - Other
Global Rank
#102,306
17,971Bounce Rate
35.69%
Pages per Visit
5.50
Avg Visit Duration
00:03:13
Similarity Score
85%Explore Capital One accounts for you and your business - including credit cards, checking accounts, savings accounts, auto loans and more.
- Company
- Capital One
Global Rank
#166
6Bounce Rate
20.88%
Pages per Visit
7.43
Avg Visit Duration
00:05:18
Similarity Score
83%Your bank has a mortage rate. Bankrate has a better one. Access verified data and personalized tools on the platform built to put your financial goals first.
- Company
- Bankrate
- Industry
- Finance > Finance - Other
Global Rank
#7,596
848Bounce Rate
50.84%
Pages per Visit
2.98
Avg Visit Duration
00:02:14
Similarity Score
80%Building your dream home is possible with a VA home loan. But it isn’t always an easy road. Here we look at VA construction loans and building a home with a VA loan.
- Company
- Veterans United Home Loans
- Industry
- Home and Garden
Global Rank
#28,398
552Bounce Rate
50.95%
Pages per Visit
3.95
Avg Visit Duration
00:03:03
Similarity Score
78%Borrow, earn, win, and learn about money with the #1 finance app in the App Store.
- Company
- MoneyLion
Global Rank
#7,533
763Bounce Rate
49.32%
Pages per Visit
4.75
Avg Visit Duration
00:02:29
Similarity Score
77%sofi.com's top 5 competitors in May 2026 are: nerdwallet.com, lendingtree.com, chime.com, upstart.com, and more.
According to Similarweb data of monthly visits, sofi.com’s top competitor in May 2026 is nerdwallet.com. sofi.com 2nd most similar site is lendingtree.com, and closing off the top 3 is chime.com.
upstart.com ranks as the 4th most similar website to sofi.com and ally.com ranks fifth in May 2026.
The other five competitors in the top 10 list are better.com, capitalone.com, bankrate.com, veteransunited.com, and moneylion.com.