January 2026
Create an account to continue using Similarweb
View website metrics, keywords, top marketing channels, market research tools, and more.
Create your free accountsofi.com
Global Rank
#1,370
212Showing Similarweb estimated data.
Publicly validate your site’s metrics by connecting your GA4
Reflect your success
Verify your website's traffic and engagement metrics by connecting to Google Analytics
Bounce Rate
27.69%
Pages per Visit
5.75
Avg Visit Duration
00:04:29
- Company
- SoFi
Top 10 sofi.com Competitors
The Top 10 Sites Like sofi.com in January 2026 are ranked by their affinity to sofi.com in terms of keyword traffic, audience targeting, and market overlap
Learn about the best credit cards to build credit history, including how to use a secured or student credit card to build your credit history.
- Company
- Discover
Global Rank
#901
7Bounce Rate
21.7%
Pages per Visit
5.41
Avg Visit Duration
00:03:57
Similarity Score
100%chase online; credit cards, mortgages, commercial banking, auto loans, investing & retirement planning, checking and business banking.
- Company
- Chase
Global Rank
#122
3Bounce Rate
19.85%
Pages per Visit
8.04
Avg Visit Duration
00:06:54
Similarity Score
96%American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more.
- Company
- American Express
Global Rank
#275
1Bounce Rate
26.33%
Pages per Visit
6.19
Avg Visit Duration
00:04:50
Similarity Score
94%Find answers to frequently asked questions about your Capital One Auto Loan, including credit reporting, payments, and general information.
- Company
- Capital One
Global Rank
#168
10Bounce Rate
21.21%
Pages per Visit
7.32
Avg Visit Duration
00:05:16
Similarity Score
94%Credit Karma's Credit Cards calculators can help you navigate debt management and much more.
- Company
- Credit Karma
Global Rank
#729
146Bounce Rate
34.05%
Pages per Visit
5.07
Avg Visit Duration
00:03:19
Similarity Score
92%See how we’re helping customers succeed and communities thrive. For support 7 days a week, message us @WellsFargo
- Company
- Wells Fargo
Global Rank
#239
2Bounce Rate
17.42%
Pages per Visit
9.04
Avg Visit Duration
00:05:31
Similarity Score
89%citibank offers multiple banking services that help you find the right credit cards, open a bank account for checking, & savings, or apply for mortgage & personal loans.
- Company
- Citi
Global Rank
#349
Bounce Rate
19.47%
Pages per Visit
4.32
Avg Visit Duration
00:03:11
Similarity Score
88%Manage your money with Ally: online banking, auto financing, and investments. Financial products designed to help you pursue your goals.
- Company
- Ally
Global Rank
#2,860
287Bounce Rate
20.87%
Pages per Visit
5.57
Avg Visit Duration
00:04:21
Similarity Score
87%Find tools to manage your online security all in one place in your Security Center. Learn about the Security Center at Bank of America.
- Company
- Bank of America
Global Rank
#253
5Bounce Rate
19.08%
Pages per Visit
6.88
Avg Visit Duration
00:06:32
Similarity Score
85%Your co-branded credit card is waiting for you. From retailers to airlines, you’re sure to find the right card for your lifestyle. Apply online today.
Global Rank
#1,194
18Bounce Rate
19.3%
Pages per Visit
6.77
Avg Visit Duration
00:05:49
Similarity Score
85%sofi.com's top 5 competitors in January 2026 are: discover.com, chase.com, americanexpress.com, capitalone.com, and more.
According to Similarweb data of monthly visits, sofi.com’s top competitor in January 2026 is discover.com. sofi.com 2nd most similar site is chase.com, and closing off the top 3 is americanexpress.com.
capitalone.com ranks as the 4th most similar website to sofi.com and creditkarma.com ranks fifth in January 2026.
The other five competitors in the top 10 list are wellsfargo.com, citi.com, ally.com, bankofamerica.com, and usbank.com.