February 2026
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Global Rank
#1,391
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Bounce Rate
27.61%
Pages per Visit
5.67
Avg Visit Duration
00:04:26
- Company
- SoFi
Top 10 sofi.com Competitors
The Top 10 Sites Like sofi.com in February 2026 are ranked by their affinity to sofi.com in terms of keyword traffic, audience targeting, and market overlap
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- Company
- LendingTree
Global Rank
#12,400
344Bounce Rate
48.49%
Pages per Visit
2.68
Avg Visit Duration
00:01:44
Similarity Score
100%Competition forced a rise in many flat-rate cash-back rewards rates to 1.5%. They might go even higher.
- Company
- NerdWallet
- Industry
- Finance > Finance - Other
Bounce Rate
57.02%
Pages per Visit
2.79
Avg Visit Duration
00:01:48
Similarity Score
97%no monthly fees. 60k+ atms. build credit. get fee-free overdraft up to $200.¹ chime is a tech co, not a bank. banking services provided by bank partners.
- Company
- Chime
- Industry
- Finance > Finance - Other
Global Rank
#3,577
196Bounce Rate
53.31%
Pages per Visit
3.51
Avg Visit Duration
00:02:45
Similarity Score
93%Founded by ex-Googlers, Upstart goes beyond the FICO score to finance people based on signals of their potential, including schools attended, area of study, academic performance, and work history. Our proprietary underwriting model identifies high quality borrowers despite limited credit and employment experience. Funds can be used for almost anything, including starting a business, paying for a coding bootcamp, eliminating student debt or paying off credit cards.
- Company
- Upstart
Global Rank
#10,618
176Bounce Rate
32.73%
Pages per Visit
5.63
Avg Visit Duration
00:05:12
Similarity Score
91%Fund your home improvement or renovation with a Home Equity Line of Credit from Figure. Learn the benefits of using your home equity on home improvement.
- Company
- Figure
- Industry
- Finance > Finance - Other
Global Rank
#50,644
622Bounce Rate
41.77%
Pages per Visit
4.98
Avg Visit Duration
00:03:30
Similarity Score
89%Manage your money with Ally: online banking, auto financing, and investments. Financial products designed to help you pursue your goals.
- Company
- Ally
Global Rank
#2,987
127Bounce Rate
20.32%
Pages per Visit
5.60
Avg Visit Duration
00:04:20
Similarity Score
86%Co-branded credit cards can save you money with a brand and allow you to earn rewards and perks, but only if you’re loyal to a particular brand.
- Company
- Bankrate
- Industry
- Finance > Finance - Other
Global Rank
#5,780
316Bounce Rate
53.49%
Pages per Visit
3.13
Avg Visit Duration
00:02:28
Similarity Score
84%Learn about the best credit cards to build credit history, including how to use a secured or student credit card to build your credit history.
- Company
- Discover
Global Rank
#974
73Bounce Rate
20.14%
Pages per Visit
5.48
Avg Visit Duration
00:03:58
Similarity Score
82%Find answers to frequently asked questions about your Capital One Auto Loan, including credit reporting, payments, and general information.
- Company
- Capital One
Global Rank
#166
2Bounce Rate
21.08%
Pages per Visit
7.30
Avg Visit Duration
00:05:09
Similarity Score
79%chase online; credit cards, mortgages, commercial banking, auto loans, investing & retirement planning, checking and business banking.
- Company
- Chase
Global Rank
#123
1Bounce Rate
20.08%
Pages per Visit
7.94
Avg Visit Duration
00:06:47
Similarity Score
78%sofi.com's top 5 competitors in February 2026 are: lendingtree.com, nerdwallet.com, chime.com, upstart.com, and more.
According to Similarweb data of monthly visits, sofi.com’s top competitor in February 2026 is lendingtree.com. sofi.com 2nd most similar site is nerdwallet.com, and closing off the top 3 is chime.com.
upstart.com ranks as the 4th most similar website to sofi.com and figure.com ranks fifth in February 2026.
The other five competitors in the top 10 list are ally.com, bankrate.com, discover.com, capitalone.com, and chase.com.