在 amazon.de 上探索Fashion Amazon 類別的市場領導者

See the full list of Market Leaders In Amazon Fashion in amazon.de for 6月1日, and read the full analysis below

最近更新日期：6月 1, 2026

Fashion分類中的熱門品牌

查看在amazon.de平台上Fashion類別中表現最佳的品牌。分析熱門品牌的資料，包含其營收、產品瀏覽量和轉換率，讓你清楚了解品牌的競爭力。

熱門品牌

Jun 2026 vs Jun 2025

品牌	收益分成	更改	產品瀏覽次數	更改	轉換率	更改	平均銷售價格	更改
Skechers	2.96%	1.40pp	8.2M	46.75%	3.91%	86.81%	€57.01	2.05%
adidas	3.85%	0.90pp	1.1M	45.97%	0.69%	86.77%	€29.85	1.58%
Nike	1.26%	0.37pp	1.7M	30.58%	1.89%	81.67%	€45.01	1.69%
Tommy Hilfiger	0.99%	0.29pp	5.8M	8.36%	3.23%	74.95%	€24.87	2.00%
FM London	0.35%	0.23pp	8M	6.17%	3.62%	81.12%	€56.66	1.60%
Skechers	2.96%	1.40pp	8.2M	46.75%	3.91%	86.81%	€57.01	2.05%
adidas	3.85%	0.90pp	1.1M	45.97%	0.69%	86.77%	€29.85	1.58%
Nike	1.26%	0.37pp	1.7M	30.58%	1.89%	81.67%	€45.01	1.69%
Tommy Hilfiger	0.99%	0.29pp	5.8M	8.36%	3.23%	74.95%	€24.87	2.00%
FM London	0.35%	0.23pp	8M	6.17%	3.62%	81.12%	€56.66	1.60%
誰是你所屬類別中的領先者？查看按營收、觀看次數和轉換率排序的頂尖品牌。免費試用

渠道細分與表現

了解 Fashion 類別中頂尖品牌的流量來源。本節將分析主要的流量來源，揭示哪些渠道為表現最好的品牌帶來最多的曝光和銷售。

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Fashion類別中的熱銷子類別

深入探索Fashion分類下的子分類分佈。本部分深入剖析不同子類別的表現，有助於找出哪些細分市場正在成長、哪些競爭最激烈，以及消費者的興趣正在轉移。

績效

Jun 2026 vs Jun 2025

匯出 Excel

類別	銷售數量	更改	收益	更改	產品瀏覽次數	更改
	98	0.78%	18.70%	1.41%	71	18.79%
	96	7.30%	15.67%	3.59%	83	8.44%
Activewear	< 50	6.30%	8.53%	11.91%	68	12.98%
Tops, T-Shirts & Hemden	58	3.27%	8.22%	8.05%	63	9.68%
Unterwäsche	86	17.73%	9.21%	9.65%	98	9.50%
Socken & Strümpfe	51	9.88%	8.85%	10.60%	< 50	2.09%
Hosen	解鎖完整列表	4.89%	7.58%	9.35%	100	15.63%
	< 50	5.87%	9.15%	0.67%	54	1.29%
Sneaker & Sportschuhe	< 50	15.81%	4.38%	10.00%	74	6.54%
Clogs & Pantoletten	94	7.21%	9.70%	1.51%	78	7.66%
Hausschuhe	87	18.59%	13.01%	8.86%	98	1.21%
Arbeit & Sicherheit	92	9.70%	8.37%	9.10%	100	3.14%
Sandalen	解鎖完整列表	9.15%	9.96%	6.46%	66	4.87%
	< 50	9.67%	8.31%	8.93%	57	3.25%
Hüte, Mützen & Caps	91	6.47%	14.75%	3.00%	88	2.44%
Gürtel	58	7.90%	5.34%	2.91%	81	6.94%
Brillen & Zubehör	67	8.98%	3.96%	4.67%	< 50	6.78%
Krawatten, Fliegen & Einstecktücher	93	19.36%	10.75%	8.90%	100	9.16%
Hosenträger	解鎖完整列表	3.84%	11.81%	0.94%	92	12.18%
	62	3.68%	3.53%	18.69%	< 50	3.45%
Armbanduhren	< 50	6.81%	1.03%	15.46%	60	1.09%
Uhrenarmbänder	100	11.89%	6.49%	9.72%	81	3.08%
Taschenuhren	82	9.90%	1.13%	18.33%	100	1.06%
Fashion Smartwatches	解鎖完整列表	2.82%	18.34%	3.83%	78	18.25%
	99	8.42%	3.81%	11.37%	89	3.86%
Ketten	100	9.62%	3.89%	11.24%	88	9.59%
Armbänder	86	18.88%	2.46%	9.85%	< 50	2.40%
Ringe	55	9.03%	5.52%	8.52%	91	5.57%
Ohrringe	67	9.94%	2.03%	14.04%	< 50	8.97%
Krawattennadeln & Manschettenknöpfe	解鎖完整列表	9.21%	4.76%	17.24%	90	5.50%
	67	6.65%	8.36%	6.66%	97	9.66%
	98	9.55%	6.81%	18.32%	99	17.46%
Dessous, Nacht- & Lounge-Wäsche	60	8.68%	7.71%	5.97%	77	18.16%
Tops, T-Shirts & Blusen	65	11.79%	3.83%	9.97%	70	6.87%
Activewear	55	1.84%	9.48%	0.87%	78	14.56%
Socken & Strümpfe	89	8.58%	10.00%	4.62%	99	5.98%
Kleider	解鎖完整列表	9.99%	9.63%	14.09%	< 50	0.50%
	94	4.40%	8.39%	2.54%	96	9.33%
Sneaker & Sportschuhe	85	3.26%	8.13%	8.92%	100	8.10%
Sandalen & Slides	77	1.19%	9.73%	11.84%	99	9.65%
Clogs & Pantoletten	100	0.29%	7.64%	2.45%	92	3.16%
Hausschuhe	66	2.56%	10.33%	0.19%	86	0.85%
Flache Schuhe	解鎖完整列表	6.21%	10.25%	4.50%	95	10.34%
	68	6.64%	11.90%	9.19%	73	8.86%
Brillen, Sonnenbrillen & Zubehör	75	5.39%	0.29%	10.21%	50	14.73%
Hüte, Mützen & Caps	56	1.64%	6.40%	7.27%	79	9.91%
Gürtel	100	17.67%	9.15%	8.39%	97	9.51%
Schals & Tücher	< 50	13.13%	7.79%	6.88%	< 50	3.02%
Sport-Stirnbänder	解鎖完整列表	5.83%	14.04%	2.53%	57	1.95%
	100	1.72%	15.41%	1.06%	62	15.50%
Ohrringe	100	4.92%	9.17%	7.76%	50	9.15%
Ketten	86	8.38%	7.44%	14.25%	100	7.36%
Armbänder	83	0.48%	18.28%	1.09%	100	18.37%
Ringe	< 50	16.00%	4.27%	10.00%	84	6.70%
Charms & Beads	解鎖完整列表	9.22%	18.83%	3.42%	61	18.74%
	92	5.10%	8.77%	1.70%	89	2.29%
Umhängetaschen	96	11.52%	19.83%	6.10%	83	5.66%
Shopper	< 50	8.79%	17.28%	4.55%	< 50	4.04%
Schultertaschen	85	9.45%	9.85%	7.76%	89	4.04%
Rucksackhandtaschen	88	19.97%	14.42%	9.22%	99	2.21%
Henkeltaschen	解鎖完整列表	17.14%	11.61%	8.43%	73	0.16%
	100	2.42%	14.56%	1.67%	81	14.65%
	99	4.19%	8.62%	8.47%	77	8.59%
Reise-Zubehör	62	11.22%	19.86%	5.94%	68	5.50%
Schlüsselanhänger	96	4.53%	2.22%	8.55%	82	9.42%
Schlüsselmäppchen	< 50	0.72%	4.29%	6.81%	86	1.60%
Handtaschen-Zubehör	解鎖完整列表	9.64%	1.11%	8.95%	98	1.18%
	< 50	3.89%	16.64%	5.29%	64	3.17%
Herren	< 50	6.96%	10.91%	10.65%	77	1.34%
Damen	97	5.59%	13.65%	17.94%	67	0.76%
Kinder	解鎖完整列表	2.37%	9.91%	9.25%	97	7.59%
	62	17.50%	16.87%	9.68%	< 50	3.80%
Koffer & Trolleys	93	9.85%	15.11%	1.79%	< 50	9.42%
Handgepäck	100	11.13%	19.75%	9.96%	95	5.44%
Reisetaschen	< 50	8.51%	16.97%	4.37%	66	3.86%
Gepäck-Sets	89	9.89%	7.87%	15.76%	85	1.82%
Kindergepäck	解鎖完整列表	9.82%	9.49%	10.06%	94	2.47%
	71	9.39%	9.88%	7.48%	< 50	4.22%
Tagesrucksäcke	84	6.29%	9.62%	8.39%	61	16.24%
Kinderrucksäcke	81	4.97%	1.57%	8.83%	< 50	0.12%
Sport & Outdoor	解鎖完整列表	15.31%	6.00%	6.87%	92	6.08%
	66	13.21%	3.55%	8.02%	96	3.63%
Mode-Hüfttaschen	解鎖完整列表	16.73%	14.54%	8.30%	89	0.14%
	98	0.78%	18.70%	1.41%	71	18.79%
	96	7.30%	15.67%	3.59%	83	8.44%
Activewear	< 50	6.30%	8.53%	11.91%	68	12.98%
Tops, T-Shirts & Hemden	58	3.27%	8.22%	8.05%	63	9.68%
Unterwäsche	86	17.73%	9.21%	9.65%	98	9.50%
追蹤類別趨勢的月度變化查看哪些類別根據銷售、營收和觀看次數呈現增長。開始免費試用

Fashion類別的熱門產品

探索Fashion類別中最多人瀏覽的產品。本部分根據產品瀏覽量、營收和銷售單位，強調表現最佳的產品，提供消費者興趣和購買動力的概況。

熱門產品

Jun 2026 vs Jun 2025

匯出 Excel

篩選條件：

產品	類別	品牌	產品瀏覽次數	更改	收益	更改	銷售單位	更改
QINCAO Boxershorts Herren 6er Pack Männer Unterwäsche Unterhosen Men Retroshorts Boxer Baumwolle	...> Boxershorts	QINCAO	159.1K	=	0.05%	8.07%	100	6.47%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. L )	...> Boxershorts	QINCAO	151.8K	16.31%	18.26%	5.64%	68	6.85%
ROSS CAMP Kurze Hose Damen – Shorts Damen Sommer Schwarze Kurze Sporthose Laufshorts Trainingshose Women Hosen Kurz Laufhose (Schwarz L)	...> Shorts	ROSS CAMP	139.4K	=	8.94%	4.15%	100	4.97%
Fm London Herren-t-shirt (3/5er-pack) Herren T-Shirt Schwarz (3er-pack) L	...> T-Shirts	FM London	124.2K	=	10.65%	8.62%	98	16.60%
JACK & JONES Herren Jachuey Trunks 7 pakke Boxershorts Schwarz L EU	...> Boxershorts	JACK & JONES	118.7K	174.45%	5.18%	8.56%	86	17.08%
QINCAO Boxershorts Herren 6er Pack Männer Unterwäsche Unterhosen Men Retroshorts Boxer Baumwolle	...> Boxershorts	QINCAO	159.1K	=	0.05%	8.07%	100	6.47%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. L )	...> Boxershorts	QINCAO	151.8K	16.31%	18.26%	5.64%	68	6.85%
ROSS CAMP Kurze Hose Damen – Shorts Damen Sommer Schwarze Kurze Sporthose Laufshorts Trainingshose Women Hosen Kurz Laufhose (Schwarz L)	...> Shorts	ROSS CAMP	139.4K	=	8.94%	4.15%	100	4.97%
Fm London Herren-t-shirt (3/5er-pack) Herren T-Shirt Schwarz (3er-pack) L	...> T-Shirts	FM London	124.2K	=	10.65%	8.62%	98	16.60%
JACK & JONES Herren Jachuey Trunks 7 pakke Boxershorts Schwarz L EU	...> Boxershorts	JACK & JONES	118.7K	174.45%	5.18%	8.56%	86	17.08%
銷售熱門商品是什麼，且原因為何根據產品瀏覽量、銷售額和收入，探索 Amazon 上表現最佳的產品。一眼掌握趨勢走向、類別領先者與新興暢銷商品。開始免費試用

amazon.de平台上Fashion類別的高層級分析

在 2026-06-01T00:00:00期間，amazon.de平台上的Fashion類別共創造了 €616.8M 的總營收。

此分類的領先品牌為Skechers、adidas與Nike，其在營收及消費者參與度方面表現尤為出色。

表現最好的產品是 QINCAO Boxershorts Herren 6er Pack Männer Unterwäsche Unterhosen Men Retroshorts Boxer Baumwolle，它是該類別中的暢銷商品。