在 amazon.co.uk 上探索Fashion Amazon 類別的市場領導者

See the full list of Market Leaders In Amazon Fashion in amazon.co.uk for 8月1日, and read the full analysis below

最近更新日期：8月 1, 2026

Fashion分類中的熱門品牌

查看在amazon.co.uk平台上Fashion類別中表現最佳的品牌。分析熱門品牌的資料，包含其營收、產品瀏覽量和轉換率，讓你清楚了解品牌的競爭力。

熱門品牌

Aug 2026 vs Aug 2025

品牌	收益分成	更改	產品瀏覽次數	更改	轉換率	更改	平均銷售價格	更改
adidas	2.87%	0.97pp	5.6M	12.23%	4.22%	55.69%	£25.92	15.37%
COOFANDY	0.58%	0.44pp	4.2M	12.17%	3.09%	1.22%	£5.37	12.03%
DANISH ENDURANCE	0.91%	0.36pp	492.9K	5.41%	0.16%	22.02%	£25.91	13.24%
JustSun	0.52%	0.34pp	2M	10.88%	1.93%	46.62%	£3.65	15.29%
Amazon Essentials	1.80%	0.29pp	3.2M	7.83%	3.94%	12.26%	£22.54	4.15%
adidas	2.87%	0.97pp	5.6M	12.23%	4.22%	55.69%	£25.92	15.37%
COOFANDY	0.58%	0.44pp	4.2M	12.17%	3.09%	1.22%	£5.37	12.03%
DANISH ENDURANCE	0.91%	0.36pp	492.9K	5.41%	0.16%	22.02%	£25.91	13.24%
JustSun	0.52%	0.34pp	2M	10.88%	1.93%	46.62%	£3.65	15.29%
Amazon Essentials	1.80%	0.29pp	3.2M	7.83%	3.94%	12.26%	£22.54	4.15%
誰是你所屬類別中的領先者？查看按營收、觀看次數和轉換率排序的頂尖品牌。免費試用

渠道細分與表現

了解 Fashion 類別中頂尖品牌的流量來源。本節將分析主要的流量來源，揭示哪些渠道為表現最好的品牌帶來最多的曝光和銷售。

60%

40%

20%

0

網站內部搜尋組織

OSS 付費

Fashion類別中的熱銷子類別

深入探索Fashion分類下的子分類分佈。本部分深入剖析不同子類別的表現，有助於找出哪些細分市場正在成長、哪些競爭最激烈，以及消費者的興趣正在轉移。

績效

Aug 2026 vs Aug 2025

匯出 Excel

類別	銷售數量	更改	收益	更改	產品瀏覽次數	更改
	83	1.41%	10.00%	11.56%	< 50	9.92%
	78	9.99%	9.34%	12.53%	55	0.68%
Tops, T-Shirts & Shirts	84	0.38%	7.74%	6.85%	97	3.07%
Activewear	79	5.13%	0.52%	1.99%	83	10.74%
Underwear	96	9.74%	8.47%	9.38%	100	2.95%
Shorts	98	9.21%	1.61%	9.71%	99	9.82%
Socks & Hosiery	解鎖完整列表	1.68%	6.45%	7.30%	94	9.90%
	79	1.81%	9.45%	0.90%	56	14.60%
Fashion & Athletic Trainers	100	1.06%	6.96%	14.77%	88	6.88%
Work & Utility Footwear	< 50	3.73%	8.01%	3.27%	53	3.81%
Slippers	65	9.14%	4.11%	4.77%	86	6.62%
Clogs & Mules	72	2.56%	3.73%	7.74%	67	8.05%
Flip Flops & Thongs	解鎖完整列表	5.38%	8.91%	1.34%	99	8.91%
	68	9.91%	9.81%	15.45%	63	1.57%
Hats & Caps	55	17.54%	9.03%	8.35%	< 50	9.54%
Eyewear & Accessories	100	14.81%	19.58%	9.95%	100	5.35%
Ties, Cummerbunds & Pocket Squares	< 50	6.04%	2.80%	0.42%	< 50	8.54%
Belts	66	9.55%	10.00%	18.32%	< 50	3.94%
Handkerchiefs	解鎖完整列表	8.88%	5.32%	18.66%	96	6.57%
	< 50	14.55%	5.10%	9.97%	87	5.05%
Wrist Watches	91	9.82%	2.97%	12.65%	84	3.03%
Watch Straps	64	19.48%	10.82%	4.15%	96	10.91%
Fashion Smartwatches	74	8.39%	8.01%	5.81%	64	17.84%
Pocket & Fob Watches	解鎖完整列表	17.55%	3.32%	9.95%	< 50	8.12%
	52	9.86%	7.35%	5.03%	56	7.38%
Necklaces	77	3.02%	18.01%	4.10%	< 50	17.92%
Rings	97	5.85%	15.14%	6.62%	94	15.05%
Bracelets	89	1.08%	16.22%	0.48%	88	9.52%
Cufflinks & Shirt Accessories	84	6.47%	9.61%	6.84%	< 50	9.59%
Earrings	解鎖完整列表	1.07%	19.10%	1.73%	91	6.87%
	90	0.43%	9.96%	5.20%	99	5.81%
	100	18.94%	13.36%	8.96%	93	1.46%
Nightwear, Lingerie & Underwear	52	6.81%	1.18%	9.61%	56	1.11%
Tops, T-Shirts & Blouses	100	13.46%	17.83%	7.03%	100	6.64%
Activewear	< 50	7.35%	2.64%	14.20%	< 50	15.05%
Socks & Tights	< 50	0.77%	6.13%	5.80%	62	6.23%
Swim	解鎖完整列表	7.48%	9.78%	15.16%	100	1.34%
	74	6.80%	3.81%	0.79%	91	8.01%
Sandals & Slides	68	1.20%	6.78%	14.97%	99	6.70%
Fashion & Athletic Trainers	74	3.04%	9.61%	6.83%	99	3.98%
Slippers	59	1.26%	4.70%	7.07%	53	9.94%
Clogs & Mules	96	0.88%	3.52%	5.72%	100	9.99%
Flat Shoes	解鎖完整列表	3.24%	9.77%	1.98%	99	8.08%
	77	9.23%	9.94%	6.78%	53	6.01%
Hats & Caps	86	9.76%	9.94%	16.90%	65	2.75%
Eyewear & Accessories	92	8.97%	7.00%	5.83%	100	5.26%
Scarves & Wraps	73	13.24%	5.11%	10.00%	68	6.17%
Belts	98	9.74%	9.61%	9.43%	99	2.91%
Gloves & Mittens	解鎖完整列表	12.23%	19.09%	6.45%	64	3.79%
	86	14.24%	2.68%	8.38%	100	16.04%
Earrings	100	5.63%	8.97%	8.05%	79	2.03%
Necklaces	98	4.84%	15.01%	6.74%	93	1.84%
Bracelets	< 50	0.85%	9.93%	5.50%	87	5.53%
Charms	83	3.16%	9.59%	6.90%	52	3.89%
Anklets	解鎖完整列表	6.32%	12.23%	9.35%	< 50	12.15%
	< 50	14.95%	16.32%	7.65%	< 50	7.30%
Cross-Body Bags	84	16.32%	7.90%	9.83%	87	9.73%
Totes	98	9.77%	7.44%	16.84%	96	15.98%
Hobos & Shoulder Bags	< 50	7.50%	9.26%	14.57%	50	10.36%
Top-Handle Bags	< 50	10.69%	16.19%	9.89%	60	7.36%
Fashion Backpacks	解鎖完整列表	17.91%	13.38%	9.51%	97	8.40%
	83	1.41%	10.00%	11.56%	< 50	9.92%
	78	9.99%	9.34%	12.53%	55	0.68%
Tops, T-Shirts & Shirts	84	0.38%	7.74%	6.85%	97	3.07%
Activewear	79	5.13%	0.52%	1.99%	83	10.74%
Underwear	96	9.74%	8.47%	9.38%	100	2.95%
追蹤類別趨勢的月度變化查看哪些類別根據銷售、營收和觀看次數呈現增長。開始免費試用

Fashion類別的熱門產品

探索Fashion類別中最多人瀏覽的產品。本部分根據產品瀏覽量、營收和銷售單位，強調表現最佳的產品，提供消費者興趣和購買動力的概況。

熱門產品

Aug 2026 vs Aug 2025

匯出 Excel

篩選條件：

產品	類別	品牌	產品瀏覽次數	更改	收益	更改	銷售單位	更改
Steppli Water Shoes Pool Sea Surf Aqua Wet Socks Yoga Quick-Dry Breathable Weitsuit Non Slip Lightweight Shoes for Men Women Black EU38/39=UK4.5/5.5	...> Water Shoes	Steppli	75.2K	7.18%	2.17%	13.22%	99	6.54%
Taygeer Ryanair Cabin Bags 40x30x20 Underseat Travel Backpack Cabin Size	...> Carry-Ons	Taygeer	73.7K	=	1.99%	16.21%	85	5.65%
Womens 3/4 Length Sleeve Tops UK Button Down Summer Tops V Neck T Shirts Blouses Casual Print Tunics Graphic Tees	...> T-Shirts	HSUAYEUD	73.3K	=	3.31%	9.23%	58	9.16%
Calvin Klein Men’s 3 Pack Trunks Black (Black) M	...> Trunks	Calvin Klein	70.7K	43.00%	6.65%	19.78%	< 50	4.38%
sportvibe Water Shoes Beach Shoes Lightweight Barefoot Aqua Quick Dry Breathable Swim for Women Men Surfing Running Driving Pool Yoga (Black 9 UK/43 EU)	...> Water Shoes	sportvibe	69.2K	54.89%	8.67%	9.40%	< 50	2.90%
Steppli Water Shoes Pool Sea Surf Aqua Wet Socks Yoga Quick-Dry Breathable Weitsuit Non Slip Lightweight Shoes for Men Women Black EU38/39=UK4.5/5.5	...> Water Shoes	Steppli	75.2K	7.18%	2.17%	13.22%	99	6.54%
Taygeer Ryanair Cabin Bags 40x30x20 Underseat Travel Backpack Cabin Size	...> Carry-Ons	Taygeer	73.7K	=	1.99%	16.21%	85	5.65%
Womens 3/4 Length Sleeve Tops UK Button Down Summer Tops V Neck T Shirts Blouses Casual Print Tunics Graphic Tees	...> T-Shirts	HSUAYEUD	73.3K	=	3.31%	9.23%	58	9.16%
Calvin Klein Men’s 3 Pack Trunks Black (Black) M	...> Trunks	Calvin Klein	70.7K	43.00%	6.65%	19.78%	< 50	4.38%
sportvibe Water Shoes Beach Shoes Lightweight Barefoot Aqua Quick Dry Breathable Swim for Women Men Surfing Running Driving Pool Yoga (Black 9 UK/43 EU)	...> Water Shoes	sportvibe	69.2K	54.89%	8.67%	9.40%	< 50	2.90%
銷售熱門商品是什麼，且原因為何根據產品瀏覽量、銷售額和收入，探索 Amazon 上表現最佳的產品。一眼掌握趨勢走向、類別領先者與新興暢銷商品。開始免費試用

amazon.co.uk平台上Fashion類別的高層級分析

在 2026-08-01T00:00:00期間，amazon.co.uk平台上的Fashion類別共創造了 £212.7M 的總營收。

此分類的領先品牌為adidas、COOFANDY與DANISH ENDURANCE，其在營收及消費者參與度方面表現尤為出色。

表現最好的產品是 Steppli Water Shoes Pool Sea Surf Aqua Wet Socks Yoga Quick-Dry Breathable Weitsuit Non Slip Lightweight Shoes for Men Women Black EU38/39=UK4.5/5.5，它是該類別中的暢銷商品。