在 amazon.co.uk 上探索Fashion Amazon 類別的市場領導者

See the full list of Market Leaders In Amazon Fashion in amazon.co.uk for 4月1日, and read the full analysis below

最近更新日期：4月 1, 2026

Fashion分類中的熱門品牌

查看在amazon.co.uk平台上Fashion類別中表現最佳的品牌。分析熱門品牌的資料，包含其營收、產品瀏覽量和轉換率，讓你清楚了解品牌的競爭力。

熱門品牌

Apr 2026 vs Apr 2025

品牌	收益分成	更改	產品瀏覽次數	更改	轉換率	更改	平均銷售價格	更改
adidas	2.46%	1.15pp	5.8M	86.56%	3.05%	37.94%	£28.08	32.68%
Generic	0.72%	0.49pp	2M	53.04%	0.59%	33.43%	£1.38	5.97%
Amazon Essentials	1.54%	0.40pp	3.1M	82.41%	2.31%	30.32%	£12.56	22.93%
33,000ft	0.48%	0.29pp	4.3M	49.64%	0.64%	32.85%	£18.70	32.63%
Kono	0.31%	0.21pp	41K	85.99%	3.04%	8.45%	£2.60	20.19%
adidas	2.46%	1.15pp	5.8M	86.56%	3.05%	37.94%	£28.08	32.68%
Generic	0.72%	0.49pp	2M	53.04%	0.59%	33.43%	£1.38	5.97%
Amazon Essentials	1.54%	0.40pp	3.1M	82.41%	2.31%	30.32%	£12.56	22.93%
33,000ft	0.48%	0.29pp	4.3M	49.64%	0.64%	32.85%	£18.70	32.63%
Kono	0.31%	0.21pp	41K	85.99%	3.04%	8.45%	£2.60	20.19%
誰是你所屬類別中的領先者？查看按營收、觀看次數和轉換率排序的頂尖品牌。免費試用

渠道細分與表現

了解 Fashion 類別中頂尖品牌的流量來源。本節將分析主要的流量來源，揭示哪些渠道為表現最好的品牌帶來最多的曝光和銷售。

60%

40%

20%

0

網站內部搜尋組織

OSS 付費

Fashion類別中的熱銷子類別

深入探索Fashion分類下的子分類分佈。本部分深入剖析不同子類別的表現，有助於找出哪些細分市場正在成長、哪些競爭最激烈，以及消費者的興趣正在轉移。

績效

Apr 2026 vs Apr 2025

匯出 Excel

類別	銷售數量	更改	收益	更改	產品瀏覽次數	更改
	83	1.41%	10.00%	11.56%	< 50	9.92%
	78	9.99%	9.34%	12.53%	55	0.68%
Activewear	79	5.13%	0.52%	1.99%	83	10.74%
Tops, T-Shirts & Shirts	84	0.38%	7.74%	6.85%	97	3.07%
Underwear	96	9.74%	8.47%	9.38%	100	2.95%
Socks & Hosiery	100	1.68%	6.45%	7.30%	94	9.90%
Trousers	解鎖完整列表	7.74%	16.14%	3.88%	56	3.34%
	68	9.91%	9.81%	15.45%	63	1.57%
Hats & Caps	55	17.54%	9.03%	8.35%	< 50	9.54%
Eyewear & Accessories	100	14.81%	19.58%	9.95%	100	5.35%
Belts	66	9.55%	10.00%	18.32%	< 50	3.94%
Ties, Cummerbunds & Pocket Squares	< 50	6.04%	2.80%	0.42%	< 50	8.54%
Gloves & Mittens	解鎖完整列表	6.52%	11.77%	9.16%	94	8.89%
	79	1.81%	9.45%	0.90%	56	14.60%
Fashion & Athletic Trainers	100	1.06%	6.96%	14.77%	88	6.88%
Work & Utility Footwear	< 50	3.73%	8.01%	3.27%	53	3.81%
Slippers	65	9.14%	4.11%	4.77%	86	6.62%
Clogs & Mules	72	2.56%	3.73%	7.74%	67	8.05%
Boots	解鎖完整列表	0.64%	4.35%	3.49%	< 50	17.79%
	< 50	14.55%	5.10%	9.97%	87	5.05%
Wrist Watches	91	9.82%	2.97%	12.65%	84	3.03%
Watch Straps	64	19.48%	10.82%	4.15%	96	10.91%
Pocket & Fob Watches	81	17.55%	3.32%	9.95%	< 50	8.12%
Fashion Smartwatches	解鎖完整列表	8.39%	8.01%	5.81%	64	17.84%
	52	9.86%	7.35%	5.03%	56	7.38%
Necklaces	77	3.02%	18.01%	4.10%	< 50	17.92%
Rings	97	5.85%	15.14%	6.62%	94	15.05%
Bracelets	89	1.08%	16.22%	0.48%	88	9.52%
Cufflinks & Shirt Accessories	84	6.47%	9.61%	6.84%	< 50	9.59%
Earrings	解鎖完整列表	1.07%	19.10%	1.73%	91	6.87%
	90	0.43%	9.96%	5.20%	99	5.81%
	100	18.94%	13.36%	8.96%	93	1.46%
Nightwear, Lingerie & Underwear	52	6.81%	1.18%	9.61%	56	1.11%
Socks & Tights	< 50	0.77%	6.13%	5.80%	62	6.23%
Activewear	< 50	7.35%	2.64%	14.20%	< 50	15.05%
Tops, T-Shirts & Blouses	100	13.46%	17.83%	7.03%	100	6.64%
Swim	解鎖完整列表	7.48%	9.78%	15.16%	100	1.34%
	74	6.80%	3.81%	0.79%	91	8.01%
Fashion & Athletic Trainers	74	3.04%	9.61%	6.83%	99	3.98%
Slippers	59	1.26%	4.70%	7.07%	53	9.94%
Sandals & Slides	68	1.20%	6.78%	14.97%	99	6.70%
Clogs & Mules	96	0.88%	3.52%	5.72%	100	9.99%
Boots	解鎖完整列表	1.36%	6.09%	7.13%	51	9.93%
	77	9.23%	9.94%	6.78%	53	6.01%
Eyewear & Accessories	92	8.97%	7.00%	5.83%	100	5.26%
Hats & Caps	86	9.76%	9.94%	16.90%	65	2.75%
Scarves & Wraps	73	13.24%	5.11%	10.00%	68	6.17%
Gloves & Mittens	< 50	12.23%	19.09%	6.45%	64	3.79%
Belts	解鎖完整列表	9.74%	9.61%	9.43%	99	2.91%
	86	14.24%	2.68%	8.38%	100	16.04%
Earrings	100	5.63%	8.97%	8.05%	79	2.03%
Necklaces	98	4.84%	15.01%	6.74%	93	1.84%
Bracelets	< 50	0.85%	9.93%	5.50%	87	5.53%
Charms	83	3.16%	9.59%	6.90%	52	3.89%
Rings	解鎖完整列表	7.64%	9.36%	12.23%	85	2.46%
	< 50	14.95%	16.32%	7.65%	< 50	7.30%
Cross-Body Bags	84	16.32%	7.90%	9.83%	87	9.73%
Totes	98	9.77%	7.44%	16.84%	96	15.98%
Hobos & Shoulder Bags	< 50	7.50%	9.26%	14.57%	50	10.36%
Top-Handle Bags	< 50	10.69%	16.19%	9.89%	60	7.36%
Clutches	解鎖完整列表	8.53%	9.76%	17.44%	99	7.67%
	83	1.41%	10.00%	11.56%	< 50	9.92%
	78	9.99%	9.34%	12.53%	55	0.68%
Activewear	79	5.13%	0.52%	1.99%	83	10.74%
Tops, T-Shirts & Shirts	84	0.38%	7.74%	6.85%	97	3.07%
Underwear	96	9.74%	8.47%	9.38%	100	2.95%
追蹤類別趨勢的月度變化查看哪些類別根據銷售、營收和觀看次數呈現增長。開始免費試用

Fashion類別的熱門產品

探索Fashion類別中最多人瀏覽的產品。本部分根據產品瀏覽量、營收和銷售單位，強調表現最佳的產品，提供消費者興趣和購買動力的概況。

熱門產品

Apr 2026 vs Apr 2025

匯出 Excel

篩選條件：

產品	類別	品牌	產品瀏覽次數	更改	收益	更改	銷售單位	更改
Red Nose Day 2026: Mr Doodle pin badges- On behalf of Comic Relief	...> Brooches & Pins	Comic Relief	113.2K	=	8.91%	9.61%	95	7.93%
Travel Pillow for Airplane Neck Pillow for Travel Memory Foam Travel Neck Pillow for Adults Adjustable & Compact Flight Pillow Ergonomic Neck Cushion With Ear Plugs Eye Mask Carry Bag	...> Travel Pillows	Cirorld	87.1K	32.42%	1.17%	7.48%	68	8.84%
Abib Collagen Eye Patch Jericho Rose Jelly 60 Patches Korean Under Eye Patches for Puffy Eyes and Dark Circles Anti-Wrinkle Collagen Caffeine Niacinamide Ceramide Antioxidant Skin Care	...> T-Shirts	Abib	80.5K	=	9.98%	3.21%	< 50	2.59%
CASIO STANDARD DIGITAL WATCH WITH LED-LIGHT F-91W-1JF	...> Wrist Watches	Casio	66.9K	12.89%	10.00%	19.59%	96	19.61%
Taygeer for New Ryanair Cabin Bags 40x30x20 Underseat Travel Backpack Cabin Size Rucksack for Plane Hand Luggage Backpack for Travelling Ryan Air Cabin Bag 40x30x20 with Separate Shoe Pouch Black	...> Carry-Ons	Taygeer	63.9K	=	9.69%	5.44%	87	0.32%
Red Nose Day 2026: Mr Doodle pin badges- On behalf of Comic Relief	...> Brooches & Pins	Comic Relief	113.2K	=	8.91%	9.61%	95	7.93%
Travel Pillow for Airplane Neck Pillow for Travel Memory Foam Travel Neck Pillow for Adults Adjustable & Compact Flight Pillow Ergonomic Neck Cushion With Ear Plugs Eye Mask Carry Bag	...> Travel Pillows	Cirorld	87.1K	32.42%	1.17%	7.48%	68	8.84%
Abib Collagen Eye Patch Jericho Rose Jelly 60 Patches Korean Under Eye Patches for Puffy Eyes and Dark Circles Anti-Wrinkle Collagen Caffeine Niacinamide Ceramide Antioxidant Skin Care	...> T-Shirts	Abib	80.5K	=	9.98%	3.21%	< 50	2.59%
CASIO STANDARD DIGITAL WATCH WITH LED-LIGHT F-91W-1JF	...> Wrist Watches	Casio	66.9K	12.89%	10.00%	19.59%	96	19.61%
Taygeer for New Ryanair Cabin Bags 40x30x20 Underseat Travel Backpack Cabin Size Rucksack for Plane Hand Luggage Backpack for Travelling Ryan Air Cabin Bag 40x30x20 with Separate Shoe Pouch Black	...> Carry-Ons	Taygeer	63.9K	=	9.69%	5.44%	87	0.32%
銷售熱門商品是什麼，且原因為何根據產品瀏覽量、銷售額和收入，探索 Amazon 上表現最佳的產品。一眼掌握趨勢走向、類別領先者與新興暢銷商品。開始免費試用

amazon.co.uk平台上Fashion類別的高層級分析

在 2026-04-01T00:00:00期間，amazon.co.uk平台上的Fashion類別共創造了 £202.7M 的總營收。

此分類的領先品牌為adidas、Generic與Amazon Essentials，其在營收及消費者參與度方面表現尤為出色。

表現最好的產品是 Red Nose Day 2026: Mr Doodle pin badges- On behalf of Comic Relief，它是該類別中的暢銷商品。