发掘 amazon.fr的亚马逊Homme类别市场领导者

See the full list of Market Leaders In Amazon Homme in amazon.fr for 12月1日, and read the full analysis below

最后更新时间：十二月 1, 2025

Homme类别的顶级品牌

查看哪些品牌在amazon.fr上的Homme类别取得了领先地位。分析顶级品牌的数据，包括收入、产品浏览量和转化率，清晰展示品牌在类别中的竞争力。

热门品牌

Dec 2025 对比 Dec 2024

品牌	收入分成	更改	产品浏览	更改	CVR	更改	ASP	更改
adidas	1.95%	1.23pp	1.4M	36.28%	2.44%	127.93%	€33.59	29.58%
Amazon Essentials	2.07%	1.03pp	709.1K	30.19%	2.02%	2.69%	€23.91	20.72%
Nike	2.94%	0.97pp	1.2M	29.97%	0.35%	104.09%	€9.95	24.04%
JACK & JONES	2.42%	0.95pp	515K	8.09%	1.83%	95.84%	€6.79	5.88%
Citizen	0.81%	0.65pp	195.6K	10.69%	1.31%	97.44%	€7.03	17.92%
adidas	1.95%	1.23pp	1.4M	36.28%	2.44%	127.93%	€33.59	29.58%
Amazon Essentials	2.07%	1.03pp	709.1K	30.19%	2.02%	2.69%	€23.91	20.72%
Nike	2.94%	0.97pp	1.2M	29.97%	0.35%	104.09%	€9.95	24.04%
JACK & JONES	2.42%	0.95pp	515K	8.09%	1.83%	95.84%	€6.79	5.88%
Citizen	0.81%	0.65pp	195.6K	10.69%	1.31%	97.44%	€7.03	17.92%
谁是您所在类别的佼佼者？按收入、浏览量和转化率查看热门品牌。免费试用

渠道明细和表现

了解Homme类别中的顶流品牌从何处获得流量。本节细分了主要流量来源，揭示了哪些渠道为表现优异的品牌带来了更高的曝光度和销售额。

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站内搜索组织

OSS 付费

引用

社交

了解顶级品牌如何在亚马逊上吸引流量并提高销售额。

查看完整的渠道明细

adidas

Amazon Essentials

Nike

JACK & JONES

Citizen

Homme类别中的畅销子类别

浏览Homme类别中的子类别明细。本节提供有关不同子类别表现的洞见，帮助确定哪些细分市场正在增长、哪些细分市场更具竞争力、哪里的消费者兴趣点正在发生变化。

绩效

Dec 2025 对比 Dec 2024

导出 Excel

品类	销售数量	更改	营收	更改	产品浏览	更改
	78	1.65%	5.03%	5.65%	95	2.64%
	< 50	0.05%	3.74%	7.64%	56	0.88%
Boxers	85	2.30%	1.68%	7.33%	98	3.13%
Caleçons	88	3.95%	6.81%	2.63%	66	5.66%
Slips	< 50	4.13%	0.52%	8.39%	76	1.19%
Sous-vêtements thermiques	89	9.83%	9.90%	16.33%	86	2.29%
Maillots de corps	解锁完整列表 >	4.56%	0.18%	0.36%	67	8.26%
	84	4.58%	9.47%	2.48%	98	7.72%
Chaussettes de sport	95	7.25%	12.35%	0.37%	78	8.74%
T-shirts et tops de sport	< 50	2.08%	1.93%	7.19%	57	3.34%
Pantalons de sport	92	0.03%	4.32%	5.85%	100	5.04%
Ensembles de sport	< 50	8.85%	10.00%	19.21%	50	4.70%
Base layers et compression	解锁完整列表 >	3.86%	9.63%	1.28%	98	8.42%
	< 50	4.67%	0.28%	13.19%	69	3.25%
Chaussettes	100	9.95%	0.56%	17.60%	78	7.83%
Chaussons chaussettes	解锁完整列表 >	5.46%	14.71%	7.02%	< 50	14.62%
	< 50	2.18%	1.83%	7.25%	85	3.25%
T-shirts à manches courtes	79	4.40%	0.04%	12.88%	54	3.04%
Chemises boutonnées	93	7.47%	7.69%	4.29%	98	7.72%
Polos	93	0.13%	4.21%	5.91%	93	4.97%
Débardeurs	解锁完整列表 >	7.20%	4.47%	9.75%	64	3.47%
	< 50	9.92%	15.17%	1.85%	55	9.43%
Sweats	55	8.00%	7.12%	5.51%	53	7.16%
Pulls	98	5.81%	8.14%	0.02%	85	8.68%
Gilets	解锁完整列表 >	12.68%	18.04%	4.23%	100	9.85%
	89	5.45%	10.61%	8.85%	70	9.20%
	95	6.16%	0.82%	11.64%	100	12.47%
Bonnets	100	8.91%	17.41%	4.62%	97	6.85%
Casquettes de Baseball	< 50	3.49%	7.87%	3.51%	68	9.61%
Cagoules	74	1.52%	2.77%	5.24%	78	9.94%
Casquettes souples	99	3.70%	0.72%	0.82%	100	12.34%
Chapkas	解锁完整列表 >	5.17%	1.68%	1.61%	66	9.01%
Ceintures	90	2.99%	7.91%	7.93%	99	9.73%
Gants et moufles	81	1.25%	2.80%	1.46%	59	15.30%
Echarpes	< 50	14.45%	9.04%	7.45%	55	1.93%
	63	7.88%	9.89%	2.88%	85	6.95%
Cravates	70	8.82%	6.75%	5.33%	< 50	5.56%
Nœuds papillon	99	3.81%	11.77%	8.49%	89	0.29%
Coffrets cravate	解锁完整列表 >	6.32%	14.59%	2.89%	90	2.32%
	87	14.87%	6.57%	9.95%	67	9.89%
Chaussons	< 50	6.97%	8.95%	13.33%	61	11.57%
	98	0.37%	4.11%	6.08%	99	10.00%
Chantiers et Industrie	73	7.11%	9.03%	13.64%	91	11.27%
Militaires	51	7.12%	12.42%	9.31%	< 50	8.71%
Hopitaux et de Cuisine	解锁完整列表 >	9.09%	9.95%	19.46%	82	5.85%
	87	8.23%	6.84%	6.07%	< 50	9.99%
Baskets mode	95	8.11%	3.90%	16.17%	100	8.84%
Chaussures de sport	解锁完整列表 >	6.88%	8.90%	13.13%	< 50	11.76%
Mules et sabots	61	8.15%	9.59%	16.29%	56	8.73%
Bottes et boots	解锁完整列表 >	15.07%	6.75%	9.94%	80	9.87%
	< 50	10.28%	19.96%	2.49%	96	19.87%
Montres bracelet	< 50	9.18%	9.87%	2.57%	84	9.88%
Bracelets de montres	70	7.60%	8.80%	5.36%	< 50	16.98%
Montres connectées tendance	93	9.31%	7.66%	9.23%	98	0.91%
Montres de poche et goussets	解锁完整列表 >	4.45%	9.46%	0.57%	94	9.47%
	98	8.70%	6.51%	15.27%	< 50	4.40%
Bracelets	< 50	19.77%	1.86%	9.75%	72	1.79%
Colliers	80	9.47%	4.42%	10.39%	< 50	4.47%
Bagues	96	8.79%	5.98%	7.70%	96	6.03%
Boucles d'oreilles	51	9.87%	2.63%	13.16%	89	9.19%
	95	9.41%	4.00%	18.14%	96	5.96%
Boutons de manchette	解锁完整列表 >	8.56%	0.22%	9.24%	62	0.29%
	78	1.65%	5.03%	5.65%	95	2.64%
	< 50	0.05%	3.74%	7.64%	56	0.88%
Boxers	85	2.30%	1.68%	7.33%	98	3.13%
Caleçons	88	3.95%	6.81%	2.63%	66	5.66%
Slips	< 50	4.13%	0.52%	8.39%	76	1.19%
跟踪类别月环比趋势查看基于销售额、收入和浏览量的类别增长情况。开始免费试用

Homme类别的热门产品

发掘Homme类别中浏览量更高的产品。本节重点介绍在产品浏览量、收入和销售数量方面表现优异的产品，展示当前能够吸引消费者并带来销售额的产品。

TOP 产品

Dec 2025 对比 Dec 2024

导出 Excel

过滤条件：

产品	品类	品牌	产品浏览	更改	营收	更改	销售数量	更改
Fossil Montre pour homme Copeland 42mm mouvement à quartz boîtier en acier inoxydable argenté de 42mm avec bracelet en cuir FS5661	...> Montres bracelet	Fossil	59.3K	=	14.68%	9.72%	53	11.86%
GemChve Chaussures de Sécurité Hommes Femmes Basket Légère Respirante Travail Antidérapante avec Embout en Acier Black 43 EU	...> Baskets	GemChve	50K	=	4.24%	0.79%	99	4.57%
Fullluwaa - Lot de 10 Boxers Homme Coton Confortable et Doux - Ajustés Ceinture Élastique Ultra - Souple	...> Boxers	Fullluwaa	46.3K	=	3.38%	3.90%	90	2.79%
Calvin Klein Underwear Boxers pour Hommes Lot de 3 - Cotton Stretch	...> Caleçons	Calvin Klein	43K	=	5.86%	6.34%	97	9.48%
JACK & JONES Pull en Maille Pull en Maille Black XL Black XL	...> Pulls	JACK & JONES	41.9K	=	18.36%	9.98%	< 50	15.64%
Fossil Montre pour homme Copeland 42mm mouvement à quartz boîtier en acier inoxydable argenté de 42mm avec bracelet en cuir FS5661	...> Montres bracelet	Fossil	59.3K	=	14.68%	9.72%	53	11.86%
GemChve Chaussures de Sécurité Hommes Femmes Basket Légère Respirante Travail Antidérapante avec Embout en Acier Black 43 EU	...> Baskets	GemChve	50K	=	4.24%	0.79%	99	4.57%
Fullluwaa - Lot de 10 Boxers Homme Coton Confortable et Doux - Ajustés Ceinture Élastique Ultra - Souple	...> Boxers	Fullluwaa	46.3K	=	3.38%	3.90%	90	2.79%
Calvin Klein Underwear Boxers pour Hommes Lot de 3 - Cotton Stretch	...> Caleçons	Calvin Klein	43K	=	5.86%	6.34%	97	9.48%
JACK & JONES Pull en Maille Pull en Maille Black XL Black XL	...> Pulls	JACK & JONES	41.9K	=	18.36%	9.98%	< 50	15.64%
畅销产品及其原因探索亚马逊上产品浏览量、销售额和收入表现更佳的产品。一目了然地发现趋势、类别优胜者和新兴畅销产品。开始免费试用

amazon.fr上的Homme类别概括性分析

2025-12-01T00:00:00期间，amazon.fr上的Homme类别产生了 €58.6M 的总收入。

此类别中的领先品牌是 adidas、Amazon Essentials 和 Nike，它们在收入和消费者参与度方面脱颖而出。

表现更优的产品是 Fossil Montre pour homme Copeland 42mm mouvement à quartz boîtier en acier inoxydable argenté de 42mm avec bracelet en cuir FS5661，也是该类别中的畅销产品。