发掘 amazon.de的亚马逊Rasur & Enthaarung类别市场领导者

See the full list of Market Leaders In Amazon Rasur & Enthaarung in amazon.de for 9月1日, and read the full analysis below

最后更新时间：九月 1, 2026

Rasur & Enthaarung类别的顶级品牌

查看哪些品牌在amazon.de上的Rasur & Enthaarung类别取得了领先地位。分析顶级品牌的数据，包括收入、产品浏览量和转化率，清晰展示品牌在类别中的竞争力。

热门品牌

Sep 2026 对比 Sep 2025

品牌	收入分成	更改	产品浏览	更改	CVR	更改	ASP	更改
Braun	23.37%	3.92pp	1.9M	61.43%	4.25%	28.39%	€105.10	25.68%
Panasonic	3.08%	0.93pp	1.2M	44.61%	2.44%	27.31%	€98.18	23.97%
Veet	1.91%	0.67pp	962.6K	38.12%	1.51%	13.73%	€64.63	6.04%
Wilkinson Sword	2.01%	0.66pp	1.9M	61.15%	4.07%	24.13%	€52.60	7.35%
DOAO	0.51%	0.47pp	1.8M	1.60%	0.18%	11.32%	€88.14	25.32%
Braun	23.37%	3.92pp	1.9M	61.43%	4.25%	28.39%	€105.10	25.68%
Panasonic	3.08%	0.93pp	1.2M	44.61%	2.44%	27.31%	€98.18	23.97%
Veet	1.91%	0.67pp	962.6K	38.12%	1.51%	13.73%	€64.63	6.04%
Wilkinson Sword	2.01%	0.66pp	1.9M	61.15%	4.07%	24.13%	€52.60	7.35%
DOAO	0.51%	0.47pp	1.8M	1.60%	0.18%	11.32%	€88.14	25.32%
谁是您所在类别的佼佼者？按收入、浏览量和转化率查看热门品牌。免费试用

渠道明细和表现

了解Rasur & Enthaarung类别中的顶流品牌从何处获得流量。本节细分了主要流量来源，揭示了哪些渠道为表现优异的品牌带来了更高的曝光度和销售额。

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站内搜索组织

OSS 付费

引用

社交

了解顶级品牌如何在亚马逊上吸引流量并提高销售额。

查看完整的渠道明细

Braun

Panasonic

Veet

Wilkinson Sword

DOAO

Rasur & Enthaarung类别中的畅销子类别

浏览Rasur & Enthaarung类别中的子类别明细。本节提供有关不同子类别表现的洞见，帮助确定哪些细分市场正在增长、哪些细分市场更具竞争力、哪里的消费者兴趣点正在发生变化。

绩效

Sep 2026 对比 Sep 2025

导出 Excel

品类	销售数量	更改	营收	更改	产品浏览	更改
	81	9.92%	7.76%	8.86%	100	0.37%
	72	9.82%	8.68%	10.02%	< 50	2.50%
Rasierklingen & Kartuschen	75	10.00%	9.41%	12.87%	92	0.43%
Rasierer	95	13.96%	17.32%	7.25%	97	6.87%
Sets	解锁完整列表 >	9.89%	9.84%	15.71%	< 50	1.78%
	82	16.82%	14.46%	8.33%	96	0.08%
Rasierer	< 50	19.70%	11.65%	9.15%	< 50	1.99%
Rasierklingen & Kartuschen	解锁完整列表 >	9.50%	10.00%	18.58%	93	4.16%
	100	8.64%	10.00%	4.78%	94	5.89%
Rasierpinsel	83	9.91%	3.59%	9.35%	100	12.24%
Rasierständer	99	8.36%	16.82%	4.28%	89	3.77%
Rasierseifenschalen	解锁完整列表 >	9.36%	7.70%	7.34%	84	4.31%
	88	19.35%	8.43%	16.77%	97	0.02%
Körperhaartrimmer	65	9.96%	9.72%	14.70%	< 50	0.98%
Trimmer- & Scherkämme	57	7.99%	9.51%	15.84%	< 50	9.15%
Gesichtshaartrimmer	< 50	15.81%	15.46%	7.98%	72	0.85%
Sets & Kits	52	9.09%	9.95%	19.46%	57	5.86%
Trimmer für Frauen	解锁完整列表 >	9.72%	9.64%	16.57%	90	8.47%
	84	5.05%	7.70%	9.62%	87	15.35%
	< 50	3.29%	3.14%	6.88%	55	18.31%
Lade- & Netzgeräte	96	5.88%	1.14%	8.99%	100	9.20%
Reinigung	83	7.75%	3.29%	15.20%	97	9.76%
Etuis	解锁完整列表 >	14.99%	16.28%	9.90%	75	7.32%
	99	0.76%	3.21%	1.96%	97	15.92%
Folienrasierer	89	1.08%	4.83%	6.97%	69	9.95%
Rotationsrasierer	解锁完整列表 >	6.46%	1.27%	0.27%	< 50	13.08%
Damen	解锁完整列表 >	13.62%	4.55%	17.46%	54	5.51%
	90	1.08%	3.29%	5.58%	99	9.98%
Enthaarungsmittel	74	10.83%	6.10%	14.60%	100	3.87%
	99	9.32%	2.74%	9.89%	70	4.23%
Streifen	69	11.04%	5.84%	5.84%	< 50	4.86%
Kits	81	5.64%	0.97%	2.39%	58	10.18%
Wachswärmer	60	7.64%	9.83%	2.37%	< 50	7.23%
Wachs	99	13.83%	8.45%	7.19%	98	2.44%
Spatel	解锁完整列表 >	8.24%	3.29%	4.21%	100	7.50%
Pinzetten	100	1.17%	6.40%	4.67%	100	5.95%
	96	9.99%	10.45%	9.83%	59	2.39%
Epiliergeräte	72	9.92%	9.28%	11.10%	67	10.27%
Zubehör & Ersatzteile	解锁完整列表 >	13.56%	19.16%	10.00%	98	6.00%
	97	4.82%	1.24%	2.05%	100	9.17%
Systeme	解锁完整列表 >	6.33%	3.18%	0.01%	66	8.36%
	88	9.39%	9.88%	7.46%	85	6.68%
	< 50	17.76%	7.38%	11.82%	72	2.04%
Lotionen & Fluide	97	16.29%	14.98%	8.15%	99	7.84%
Balms	< 50	9.83%	9.48%	10.14%	< 50	9.33%
Gele	解锁完整列表 >	14.55%	19.84%	9.97%	91	5.49%
	59	2.63%	4.94%	17.04%	93	4.86%
Bartöle	< 50	8.58%	7.95%	9.04%	69	7.92%
Bart Conditioner	解锁完整列表 >	9.72%	2.44%	19.98%	74	2.36%
Kits	100	18.64%	13.06%	8.88%	100	1.25%
Behandlung eingewachsener Haare	< 50	8.35%	9.97%	3.99%	74	3.27%
Schnurrbartwachse	解锁完整列表 >	4.98%	9.16%	7.78%	55	2.53%
	81	9.92%	7.76%	8.86%	100	0.37%
	72	9.82%	8.68%	10.02%	< 50	2.50%
Rasierklingen & Kartuschen	75	10.00%	9.41%	12.87%	92	0.43%
Rasierer	95	13.96%	17.32%	7.25%	97	6.87%
Sets	解锁完整列表 >	9.89%	9.84%	15.71%	< 50	1.78%
跟踪类别月环比趋势查看基于销售额、收入和浏览量的类别增长情况。开始免费试用

Rasur & Enthaarung类别的热门产品

发掘Rasur & Enthaarung类别中浏览量更高的产品。本节重点介绍在产品浏览量、收入和销售数量方面表现优异的产品，展示当前能够吸引消费者并带来销售额的产品。

TOP 产品

Sep 2026 对比 Sep 2025

导出 Excel

过滤条件：

产品	品类	品牌	产品浏览	更改	营收	更改	销售数量	更改
PHILIPS OneBlade 360 Face & Body - elektrischer Rasierer Trimmer & Bodygroomer 3x 360 Klingen 3x Trimmaufsätze (1/3/5 mm) 2x Körperaufsätze Nass- & Trockenrasur für Gesicht & Körper (QP2824/31)	...> Folienrasierer	PHILIPS	172.4K	8.04%	5.38%	4.79%	< 50	14.66%
Philips OneBlade First Shave Klingen passend für alle OneBlade und OneBlade Pro Modelle für besonders empfindliche Haut im Gesicht original von Philips 2er-Pack (Modell QP225/50)	...> Trimmer- & Scherkämme	PHILIPS	109.1K	=	14.27%	8.36%	60	17.11%
Philips OneBlade Original 360-Klingen passend für alle OneBlade und Pro Modelle original von Philips 5er-Pack (Modell QP450/50)	...> Gesichtshaartrimmer	PHILIPS	99K	=	18.40%	2.76%	85	3.54%
Philips OneBlade Intimate Intimrasur Trimmen & Rasieren mit extra Hautschutz Für eine gründliche und angenehme Rasur – ohne komplett glatt zu rasieren Modell QP1924/30	...> Körperhaartrimmer	PHILIPS	94.1K	42.27%	5.90%	9.84%	96	15.55%
Gillette Proglide Rasierer Herren Nassrasierer Silber/Schwarz	...> Rasierer	Gillette	87.1K	120.88%	16.84%	9.90%	67	9.99%
PHILIPS OneBlade 360 Face & Body - elektrischer Rasierer Trimmer & Bodygroomer 3x 360 Klingen 3x Trimmaufsätze (1/3/5 mm) 2x Körperaufsätze Nass- & Trockenrasur für Gesicht & Körper (QP2824/31)	...> Folienrasierer	PHILIPS	172.4K	8.04%	5.38%	4.79%	< 50	14.66%
Philips OneBlade First Shave Klingen passend für alle OneBlade und OneBlade Pro Modelle für besonders empfindliche Haut im Gesicht original von Philips 2er-Pack (Modell QP225/50)	...> Trimmer- & Scherkämme	PHILIPS	109.1K	=	14.27%	8.36%	60	17.11%
Philips OneBlade Original 360-Klingen passend für alle OneBlade und Pro Modelle original von Philips 5er-Pack (Modell QP450/50)	...> Gesichtshaartrimmer	PHILIPS	99K	=	18.40%	2.76%	85	3.54%
Philips OneBlade Intimate Intimrasur Trimmen & Rasieren mit extra Hautschutz Für eine gründliche und angenehme Rasur – ohne komplett glatt zu rasieren Modell QP1924/30	...> Körperhaartrimmer	PHILIPS	94.1K	42.27%	5.90%	9.84%	96	15.55%
Gillette Proglide Rasierer Herren Nassrasierer Silber/Schwarz	...> Rasierer	Gillette	87.1K	120.88%	16.84%	9.90%	67	9.99%
畅销产品及其原因探索亚马逊上产品浏览量、销售额和收入表现更佳的产品。一目了然地发现趋势、类别优胜者和新兴畅销产品。开始免费试用

amazon.de上的Rasur & Enthaarung类别概括性分析

2026-09-01T00:00:00期间，amazon.de上的Rasur & Enthaarung类别产生了 €35.6M 的总收入。

此类别中的领先品牌是 Braun、Panasonic 和 Veet，它们在收入和消费者参与度方面脱颖而出。

表现更优的产品是 PHILIPS OneBlade 360 Face & Body - elektrischer Rasierer Trimmer & Bodygroomer 3x 360 Klingen 3x Trimmaufsätze (1/3/5 mm) 2x Körperaufsätze Nass- & Trockenrasur für Gesicht & Körper (QP2824/31)，也是该类别中的畅销产品。