发掘 amazon.de的亚马逊Fashion类别市场领导者

See the full list of Market Leaders In Amazon Fashion in amazon.de for 4月1日, and read the full analysis below

最后更新时间：四月 1, 2026

Fashion类别的顶级品牌

查看哪些品牌在amazon.de上的Fashion类别取得了领先地位。分析顶级品牌的数据，包括收入、产品浏览量和转化率，清晰展示品牌在类别中的竞争力。

热门品牌

Apr 2026 对比 Apr 2025

品牌	收入分成	更改	产品浏览	更改	CVR	更改	ASP	更改
adidas	4.30%	1.41pp	17.4M	38.95%	3.60%	2.20%	€40.09	37.20%
Skechers	2.81%	1.39pp	6M	38.39%	2.50%	0.36%	€30.98	3.48%
PUMA	3.04%	0.67pp	5.3M	38.56%	1.27%	2.17%	€13.27	19.03%
Tommy Hilfiger	0.92%	0.32pp	15.6M	9.25%	3.56%	2.09%	€2.04	2.40%
BIRKENSTOCK	0.50%	0.28pp	17.1M	34.67%	2.08%	1.87%	€28.00	33.79%
adidas	4.30%	1.41pp	17.4M	38.95%	3.60%	2.20%	€40.09	37.20%
Skechers	2.81%	1.39pp	6M	38.39%	2.50%	0.36%	€30.98	3.48%
PUMA	3.04%	0.67pp	5.3M	38.56%	1.27%	2.17%	€13.27	19.03%
Tommy Hilfiger	0.92%	0.32pp	15.6M	9.25%	3.56%	2.09%	€2.04	2.40%
BIRKENSTOCK	0.50%	0.28pp	17.1M	34.67%	2.08%	1.87%	€28.00	33.79%
谁是您所在类别的佼佼者？按收入、浏览量和转化率查看热门品牌。免费试用

渠道明细和表现

了解Fashion类别中的顶流品牌从何处获得流量。本节细分了主要流量来源，揭示了哪些渠道为表现优异的品牌带来了更高的曝光度和销售额。

60%

40%

20%

0

站内搜索组织

OSS 付费

引用

社交

了解顶级品牌如何在亚马逊上吸引流量并提高销售额。

查看完整的渠道明细

adidas

Skechers

PUMA

Tommy Hilfiger

BIRKENSTOCK

Fashion类别中的畅销子类别

浏览Fashion类别中的子类别明细。本节提供有关不同子类别表现的洞见，帮助确定哪些细分市场正在增长、哪些细分市场更具竞争力、哪里的消费者兴趣点正在发生变化。

绩效

Apr 2026 对比 Apr 2025

导出 Excel

品类	销售数量	更改	营收	更改	产品浏览	更改
	98	0.78%	18.70%	1.41%	71	18.79%
	96	7.30%	15.67%	3.59%	83	8.44%
Unterwäsche	86	17.73%	9.21%	9.65%	98	9.50%
Activewear	< 50	6.30%	8.53%	11.91%	68	12.98%
Tops, T-Shirts & Hemden	58	3.27%	8.22%	8.05%	63	9.68%
Socken & Strümpfe	51	9.88%	8.85%	10.60%	< 50	2.09%
Jeanshosen	解锁完整列表 >	0.93%	6.15%	3.83%	50	18.19%
	< 50	5.87%	9.15%	0.67%	54	1.29%
Sneaker & Sportschuhe	< 50	15.81%	4.38%	10.00%	74	6.54%
Arbeit & Sicherheit	92	9.70%	8.37%	9.10%	100	3.14%
Hausschuhe	87	18.59%	13.01%	8.86%	98	1.21%
Clogs & Pantoletten	94	7.21%	9.70%	1.51%	78	7.66%
Sandalen	解锁完整列表 >	9.15%	9.96%	6.46%	66	4.87%
	< 50	9.67%	8.31%	8.93%	57	3.25%
Hüte, Mützen & Caps	91	6.47%	14.75%	3.00%	88	2.44%
Gürtel	58	7.90%	5.34%	2.91%	81	6.94%
Brillen & Zubehör	67	8.98%	3.96%	4.67%	< 50	6.78%
Krawatten, Fliegen & Einstecktücher	93	19.36%	10.75%	8.90%	100	9.16%
Hosenträger	解锁完整列表 >	3.84%	11.81%	0.94%	92	12.18%
	62	3.68%	3.53%	18.69%	< 50	3.45%
Armbanduhren	< 50	6.81%	1.03%	15.46%	60	1.09%
Uhrenarmbänder	100	11.89%	6.49%	9.72%	81	3.08%
Taschenuhren	82	9.90%	1.13%	18.33%	100	1.06%
Fashion Smartwatches	解锁完整列表 >	2.82%	18.34%	3.83%	78	18.25%
	99	8.42%	3.81%	11.37%	89	3.86%
Ketten	100	9.62%	3.89%	11.24%	88	9.59%
Armbänder	86	18.88%	2.46%	9.85%	< 50	2.40%
Ringe	55	9.03%	5.52%	8.52%	91	5.57%
Ohrringe	67	9.94%	2.03%	14.04%	< 50	8.97%
Krawattennadeln & Manschettenknöpfe	解锁完整列表 >	9.21%	4.76%	17.24%	90	5.50%
	67	6.65%	8.36%	6.66%	97	9.66%
	98	9.55%	6.81%	18.32%	99	17.46%
Dessous, Nacht- & Lounge-Wäsche	60	8.68%	7.71%	5.97%	77	18.16%
Activewear	55	1.84%	9.48%	0.87%	78	14.56%
Socken & Strümpfe	89	8.58%	10.00%	4.62%	99	5.98%
Tops, T-Shirts & Blusen	65	11.79%	3.83%	9.97%	70	6.87%
Jeanshosen	解锁完整列表 >	9.76%	9.94%	16.94%	91	2.79%
	94	4.40%	8.39%	2.54%	96	9.33%
Sneaker & Sportschuhe	85	3.26%	8.13%	8.92%	100	8.10%
Hausschuhe	66	2.56%	10.33%	0.19%	86	0.85%
Clogs & Pantoletten	100	0.29%	7.64%	2.45%	92	3.16%
Sandalen & Slides	77	1.19%	9.73%	11.84%	99	9.65%
Stiefel	解锁完整列表 >	4.29%	8.33%	2.67%	88	3.22%
	68	6.64%	11.90%	9.19%	73	8.86%
Brillen, Sonnenbrillen & Zubehör	75	5.39%	0.29%	10.21%	50	14.73%
Hüte, Mützen & Caps	56	1.64%	6.40%	7.27%	79	9.91%
Schals & Tücher	< 50	13.13%	7.79%	6.88%	< 50	3.02%
Gürtel	100	17.67%	9.15%	8.39%	97	9.51%
Sport-Stirnbänder	解锁完整列表 >	5.83%	14.04%	2.53%	57	1.95%
	100	1.72%	15.41%	1.06%	62	15.50%
Ohrringe	100	4.92%	9.17%	7.76%	50	9.15%
Ketten	86	8.38%	7.44%	14.25%	100	7.36%
Armbänder	83	0.48%	18.28%	1.09%	100	18.37%
Charms & Beads	< 50	9.22%	18.83%	3.42%	61	18.74%
Ringe	解锁完整列表 >	16.00%	4.27%	10.00%	84	6.70%
	92	5.10%	8.77%	1.70%	89	2.29%
Umhängetaschen	96	11.52%	19.83%	6.10%	83	5.66%
Shopper	< 50	8.79%	17.28%	4.55%	< 50	4.04%
Schultertaschen	85	9.45%	9.85%	7.76%	89	4.04%
Rucksackhandtaschen	88	19.97%	14.42%	9.22%	99	2.21%
Henkeltaschen	解锁完整列表 >	17.14%	11.61%	8.43%	73	0.16%
	100	2.42%	14.56%	1.67%	81	14.65%
	99	4.19%	8.62%	8.47%	77	8.59%
Reise-Zubehör	62	11.22%	19.86%	5.94%	68	5.50%
Schlüsselanhänger	96	4.53%	2.22%	8.55%	82	9.42%
Schlüsselmäppchen	< 50	0.72%	4.29%	6.81%	86	1.60%
Handtaschen-Zubehör	解锁完整列表 >	9.64%	1.11%	8.95%	98	1.18%
	62	17.50%	16.87%	9.68%	< 50	3.80%
Koffer & Trolleys	93	9.85%	15.11%	1.79%	< 50	9.42%
Handgepäck	100	11.13%	19.75%	9.96%	95	5.44%
Reisetaschen	< 50	8.51%	16.97%	4.37%	66	3.86%
Gepäck-Sets	89	9.89%	7.87%	15.76%	85	1.82%
Kindergepäck	解锁完整列表 >	9.82%	9.49%	10.06%	94	2.47%
	< 50	3.89%	16.64%	5.29%	64	3.17%
Herren	< 50	6.96%	10.91%	10.65%	77	1.34%
Damen	97	5.59%	13.65%	17.94%	67	0.76%
Kinder	解锁完整列表 >	2.37%	9.91%	9.25%	97	7.59%
	71	9.39%	9.88%	7.48%	< 50	4.22%
Tagesrucksäcke	84	6.29%	9.62%	8.39%	61	16.24%
Kinderrucksäcke	81	4.97%	1.57%	8.83%	< 50	0.12%
Sport & Outdoor	解锁完整列表 >	15.31%	6.00%	6.87%	92	6.08%
	66	13.21%	3.55%	8.02%	96	3.63%
Mode-Hüfttaschen	解锁完整列表 >	16.73%	14.54%	8.30%	89	0.14%
	98	0.78%	18.70%	1.41%	71	18.79%
	96	7.30%	15.67%	3.59%	83	8.44%
Unterwäsche	86	17.73%	9.21%	9.65%	98	9.50%
Activewear	< 50	6.30%	8.53%	11.91%	68	12.98%
Tops, T-Shirts & Hemden	58	3.27%	8.22%	8.05%	63	9.68%
跟踪类别月环比趋势查看基于销售额、收入和浏览量的类别增长情况。开始免费试用

Fashion类别的热门产品

发掘Fashion类别中浏览量更高的产品。本节重点介绍在产品浏览量、收入和销售数量方面表现优异的产品，展示当前能够吸引消费者并带来销售额的产品。

TOP 产品

Apr 2026 对比 Apr 2025

导出 Excel

过滤条件：

产品	品类	品牌	产品浏览	更改	营收	更改	销售数量	更改
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)	...> Boxershorts	QINCAO	244K	13.95%	9.87%	19.15%	65	6.03%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)	...> Boxershorts	QINCAO	244K	272.57%	9.87%	19.15%	65	6.03%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)	...> Boxershorts	QINCAO	244K	324.43%	9.87%	19.15%	65	6.03%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)	...> Boxershorts	QINCAO	244K	475.74%	9.87%	19.15%	65	6.03%
Birkenstock Arizona Semelle Professionnelle Unisexe Adulte Super Grip Birko Flor Blanc EU(40)	...> Clogs & Pantoletten	BIRKENSTOCK	240.7K	=	19.11%	2.36%	78	13.07%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)	...> Boxershorts	QINCAO	244K	13.95%	9.87%	19.15%	65	6.03%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)	...> Boxershorts	QINCAO	244K	272.57%	9.87%	19.15%	65	6.03%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)	...> Boxershorts	QINCAO	244K	324.43%	9.87%	19.15%	65	6.03%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)	...> Boxershorts	QINCAO	244K	475.74%	9.87%	19.15%	65	6.03%
Birkenstock Arizona Semelle Professionnelle Unisexe Adulte Super Grip Birko Flor Blanc EU(40)	...> Clogs & Pantoletten	BIRKENSTOCK	240.7K	=	19.11%	2.36%	78	13.07%
畅销产品及其原因探索亚马逊上产品浏览量、销售额和收入表现更佳的产品。一目了然地发现趋势、类别优胜者和新兴畅销产品。开始免费试用

amazon.de上的Fashion类别概括性分析

2026-04-01T00:00:00期间，amazon.de上的Fashion类别产生了 €583.4M 的总收入。

此类别中的领先品牌是 adidas、Skechers 和 PUMA，它们在收入和消费者参与度方面脱颖而出。

表现更优的产品是 QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)，也是该类别中的畅销产品。