发掘 amazon.de的亚马逊Kosmetik类别市场领导者

See the full list of Market Leaders In Amazon Kosmetik in amazon.de for 8月1日, and read the full analysis below

最后更新时间：八月 1, 2026

Kosmetik类别的顶级品牌

查看哪些品牌在amazon.de上的Kosmetik类别取得了领先地位。分析顶级品牌的数据，包括收入、产品浏览量和转化率，清晰展示品牌在类别中的竞争力。

热门品牌

Aug 2026 对比 Aug 2025

品牌	收入分成	更改	产品浏览	更改	CVR	更改	ASP	更改
KIKO	0.97%	0.89pp	375.4K	21.08%	50.87%	1030.11%	€9.50	12.49%
The Ordinary	0.88%	0.73pp	330.9K	1.74%	30.54%	724.65%	€8.59	6.26%
medicube	0.61%	0.43pp	231.7K	4.47%	48.53%	649.44%	€9.04	8.48%
DREAME	0.43%	0.38pp	51.9K	20.41%	47.37%	412.03%	€2.53	5.71%
Doppelherz	0.76%	0.38pp	226.4K	6.68%	42.64%	499.56%	€6.32	11.53%
KIKO	0.97%	0.89pp	375.4K	21.08%	50.87%	1030.11%	€9.50	12.49%
The Ordinary	0.88%	0.73pp	330.9K	1.74%	30.54%	724.65%	€8.59	6.26%
medicube	0.61%	0.43pp	231.7K	4.47%	48.53%	649.44%	€9.04	8.48%
DREAME	0.43%	0.38pp	51.9K	20.41%	47.37%	412.03%	€2.53	5.71%
Doppelherz	0.76%	0.38pp	226.4K	6.68%	42.64%	499.56%	€6.32	11.53%
谁是您所在类别的佼佼者？按收入、浏览量和转化率查看热门品牌。免费试用

渠道明细和表现

了解Kosmetik类别中的顶流品牌从何处获得流量。本节细分了主要流量来源，揭示了哪些渠道为表现优异的品牌带来了更高的曝光度和销售额。

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站内搜索组织

OSS 付费

引用

社交

了解顶级品牌如何在亚马逊上吸引流量并提高销售额。

查看完整的渠道明细

KIKO

The Ordinary

medicube

DREAME

Doppelherz

Kosmetik类别中的畅销子类别

浏览Kosmetik类别中的子类别明细。本节提供有关不同子类别表现的洞见，帮助确定哪些细分市场正在增长、哪些细分市场更具竞争力、哪里的消费者兴趣点正在发生变化。

绩效

Aug 2026 对比 Aug 2025

导出 Excel

品类	销售数量	更改	营收	更改	产品浏览	更改
	52	7.08%	4.32%	9.72%	96	3.25%
	62	16.84%	17.73%	7.97%	85	9.97%
Feuchtigkeitspflege	64	12.60%	18.71%	6.63%	85	3.48%
Reinigung	88	7.63%	9.28%	9.23%	< 50	12.52%
Gesichtsmasken & -kuren	53	9.40%	9.99%	6.21%	96	18.41%
Seren	73	8.23%	9.96%	3.71%	91	2.99%
Gesichtswasser	解锁完整列表 >	8.51%	13.69%	0.67%	< 50	9.10%
	100	12.71%	9.85%	3.15%	95	5.49%
Sonnenschutz	63	6.68%	9.50%	0.58%	84	0.07%
After Sun	77	9.11%	3.29%	9.83%	100	3.66%
Selbstbräuner	99	14.52%	16.76%	7.48%	100	1.88%
Bräunungsbeschleuniger	解锁完整列表 >	7.91%	9.90%	2.94%	< 50	2.23%
	74	7.00%	2.34%	15.78%	< 50	4.83%
Feuchtigkeitspflege	81	4.47%	2.27%	1.00%	59	8.78%
Straffung & Modellierung	91	2.23%	4.51%	5.44%	100	19.94%
Puder	< 50	0.16%	5.70%	6.22%	64	10.00%
Peelings	100	2.06%	1.98%	10.17%	95	1.14%
Fango	解锁完整列表 >	2.04%	2.14%	0.68%	78	14.32%
	100	5.90%	10.90%	10.67%	93	9.71%
Pflegestifte & Lippenbalsam	82	18.67%	10.10%	9.49%	96	3.06%
Lippenvolumen	< 50	9.97%	0.23%	17.16%	58	7.99%
Peelings	解锁完整列表 >	10.00%	9.52%	13.42%	83	0.01%
	98	1.02%	5.51%	5.12%	85	5.78%
Augenmasken	< 50	0.43%	17.07%	0.16%	86	8.72%
Cremes	60	7.05%	2.22%	3.41%	66	8.70%
Seren	62	0.09%	7.18%	2.87%	83	3.59%
Gele	52	4.09%	8.22%	2.88%	76	9.44%
Falten-Pflaster	解锁完整列表 >	9.47%	3.73%	18.46%	70	3.65%
	93	8.48%	1.47%	7.03%	96	5.60%
	< 50	15.96%	4.29%	10.00%	74	6.67%
Shampoos	66	10.47%	7.74%	6.88%	< 50	10.00%
Spülungen & Conditioner	100	7.78%	10.43%	4.34%	83	9.90%
Kuren	76	3.74%	6.65%	2.92%	50	5.35%
Shampoo & Conditioner Sets	80	0.27%	5.78%	6.15%	95	6.56%
Trockenshampoos	解锁完整列表 >	6.96%	0.27%	9.27%	91	9.45%
	78	16.18%	2.65%	12.37%	61	9.33%
Sprays	< 50	8.76%	6.94%	7.42%	70	18.46%
Frisier-Cremes & Wachs	56	5.20%	0.48%	1.95%	94	8.62%
Cremes & Lotionen	100	7.00%	8.10%	3.34%	82	9.76%
Gele	94	8.44%	7.39%	6.97%	95	19.52%
Wachs	解锁完整列表 >	9.60%	6.83%	6.45%	96	19.14%
	76	12.79%	18.52%	6.72%	53	6.31%
Bürsten	84	2.79%	6.09%	8.11%	< 50	16.64%
Kämme	100	6.81%	8.80%	1.48%	96	10.64%
Haartrockner & Zubehör	< 50	7.44%	0.72%	9.94%	80	8.20%
Eisen	75	7.86%	8.54%	5.51%	< 50	8.62%
Lockenwickler	解锁完整列表 >	6.13%	0.32%	16.12%	72	8.29%
	65	7.39%	8.44%	5.58%	82	17.59%
Haarreife & Stirnbänder	< 50	9.08%	7.19%	6.22%	< 50	5.02%
Haargummis	88	7.22%	15.58%	3.53%	99	8.52%
Haarklammern	91	4.67%	12.75%	1.63%	73	11.24%
Haarspangen & -clips	< 50	2.10%	4.67%	5.27%	< 50	6.03%
Haarkrallen & Spinnen	解锁完整列表 >	4.13%	0.37%	2.84%	90	9.42%
	97	13.34%	5.09%	9.62%	92	9.80%
Farben	57	5.39%	7.85%	0.63%	81	7.94%
Tönungen	83	0.53%	3.75%	3.55%	< 50	4.66%
Haarmascara	< 50	2.19%	5.58%	5.39%	< 50	19.99%
Zubehör	92	4.56%	0.02%	1.54%	94	11.37%
Henna	解锁完整列表 >	10.39%	1.73%	8.74%	88	1.81%
	89	9.91%	0.44%	9.96%	74	7.85%
	89	5.50%	1.45%	8.87%	70	9.09%
Duschgel	65	2.34%	9.42%	5.62%	98	3.03%
Handseifen	98	19.74%	10.08%	4.61%	73	10.16%
Seifen	< 50	8.83%	5.90%	7.85%	70	5.94%
Duschöle	解锁完整列表 >	9.55%	10.00%	6.60%	53	19.24%
	61	5.26%	9.15%	0.50%	< 50	9.11%
Deo	< 50	13.74%	9.72%	17.58%	70	4.56%
Antitranspirant-Deo	100	3.58%	9.70%	1.60%	83	8.27%
Antitranspirants	解锁完整列表 >	2.70%	18.51%	3.68%	100	18.42%
	77	7.17%	17.27%	8.59%	< 50	8.54%
Badesalz	69	2.09%	2.10%	4.79%	< 50	9.88%
Schaumbäder	97	5.74%	0.21%	1.32%	100	11.67%
Badebomben	81	2.28%	7.12%	7.60%	58	9.83%
Badeöle	73	4.14%	2.01%	8.14%	68	8.94%
Duschbomben	解锁完整列表 >	9.63%	2.94%	6.68%	91	6.57%
	60	2.31%	4.41%	5.54%	65	19.81%
Badebürsten	53	5.57%	2.18%	1.09%	76	8.81%
Schwämme	84	3.01%	6.20%	6.48%	97	18.75%
Duschhauben	< 50	8.09%	0.66%	9.52%	64	9.66%
Peelinghandschuhe	97	0.55%	6.61%	3.39%	98	17.67%
Luffaschwämme	解锁完整列表 >	2.17%	4.02%	7.55%	56	7.88%
Pflegesets	解锁完整列表 >	15.82%	2.95%	12.02%	98	9.40%
	100	3.27%	7.73%	3.73%	97	4.25%
	< 50	8.93%	9.89%	5.17%	63	16.40%
Künstliche Nägel & Zubehör	< 50	5.07%	1.69%	8.88%	55	0.01%
Gellack	100	7.41%	9.21%	14.36%	97	10.57%
Hilfsmittel	84	9.84%	8.74%	10.24%	80	2.35%
Farblack	76	0.96%	4.48%	6.51%	94	1.86%
Nagellackentferner	解锁完整列表 >	9.89%	15.15%	1.83%	< 50	9.43%
	86	14.19%	5.96%	9.98%	66	9.94%
Nagelfeilen	62	5.60%	8.99%	1.01%	95	9.26%
Nagelknipser	67	18.55%	8.68%	8.34%	< 50	0.62%
Sets & Kits	86	9.97%	1.14%	9.89%	99	8.74%
Nagelscheren	< 50	8.66%	1.14%	9.62%	56	8.17%
Zubehör zur Nagelhautpflege	解锁完整列表 >	18.24%	8.68%	5.43%	< 50	8.76%
	90	13.00%	18.58%	10.00%	86	6.29%
Hand- & Nagelcremes	100	12.83%	5.00%	16.66%	74	5.08%
Fußcremes	93	9.29%	14.51%	1.31%	100	9.29%
Nagelhautpflegeöle	< 50	17.05%	8.57%	8.19%	68	9.62%
Fußbäder	96	9.43%	6.50%	18.99%	100	18.13%
Peelings	解锁完整列表 >	1.14%	5.84%	7.01%	64	9.95%
	86	9.86%	9.44%	10.36%	98	9.55%
Nagelhärter	< 50	17.09%	14.18%	9.65%	54	8.13%
Nagelwachstumsformeln	< 50	10.00%	8.74%	13.14%	< 50	12.30%
Nagelfestiger	97	9.86%	7.78%	15.98%	85	2.00%
Nagelaufheller	97	6.08%	11.29%	9.04%	95	9.02%
Rillenfüller	解锁完整列表 >	11.51%	17.04%	9.95%	100	6.99%
	98	9.66%	4.76%	18.66%	98	6.33%
	51	9.42%	10.00%	9.99%	76	18.54%
Lipglosse	57	1.20%	2.70%	9.15%	64	0.36%
Lippenstifte	94	6.54%	3.58%	9.53%	77	2.25%
Konturenstifte	83	7.76%	5.26%	9.90%	97	4.66%
Lipmarker	解锁完整列表 >	4.24%	0.50%	2.73%	89	9.39%
	92	19.86%	14.73%	10.79%	94	9.69%
Grundierung	85	7.81%	5.33%	9.91%	98	4.77%
Make-Up Finish	< 50	3.84%	2.41%	7.68%	< 50	8.48%
Concealer	< 50	8.76%	6.76%	9.99%	75	7.33%
Rouge	96	11.46%	6.41%	19.45%	100	7.18%
Make-Up Basis	解锁完整列表 >	14.26%	9.05%	16.57%	66	8.28%
	81	9.48%	7.99%	9.78%	56	10.13%
Wimperntusche	90	6.15%	1.58%	14.84%	100	4.28%
Brauenstifte & -puder	99	9.85%	9.90%	7.54%	98	18.57%
Lidschatten	79	17.02%	17.55%	8.13%	54	9.96%
Eyeliner	93	10.00%	9.53%	8.56%	< 50	15.70%
Wimpernpflege	解锁完整列表 >	1.81%	4.29%	7.36%	95	7.71%
	100	6.95%	2.01%	13.28%	95	14.13%
Temporäre Tattoos	93	2.01%	4.79%	5.15%	91	19.74%
Henna	< 50	3.92%	6.89%	7.81%	< 50	17.29%
Glitzer	53	0.30%	4.18%	6.12%	< 50	10.00%
Körperfarben	85	5.55%	0.06%	10.50%	82	14.43%
Concealer	解锁完整列表 >	9.45%	1.81%	4.58%	91	9.85%
Make-Up Paletten	解锁完整列表 >	0.15%	7.47%	6.72%	61	3.31%
	52	7.08%	4.32%	9.72%	96	3.25%
	62	16.84%	17.73%	7.97%	85	9.97%
Feuchtigkeitspflege	64	12.60%	18.71%	6.63%	85	3.48%
Reinigung	88	7.63%	9.28%	9.23%	< 50	12.52%
Gesichtsmasken & -kuren	53	9.40%	9.99%	6.21%	96	18.41%
跟踪类别月环比趋势查看基于销售额、收入和浏览量的类别增长情况。开始免费试用

Kosmetik类别的热门产品

发掘Kosmetik类别中浏览量更高的产品。本节重点介绍在产品浏览量、收入和销售数量方面表现优异的产品，展示当前能够吸引消费者并带来销售额的产品。

TOP 产品

Aug 2026 对比 Aug 2025

导出 Excel

过滤条件：

产品	品类	品牌	产品浏览	更改	营收	更改	销售数量	更改
celimax The Vita A Retinal Shot Tightening Booster \| Straffendes Anti-Falten Serum Soforteffekt fürs Gesicht gegen Zornesfalte & Falten Anti-Aging Korean Skincare 15 ml	...> Seren	celimax	172.7K	=	7.67%	9.40%	100	9.95%
NIVEA SUN UV Dry Protect Sport Sonnenspray LSF 50 100% transparenter und erfrischender Sonnenschutz schweißresistente & extra wasserfeste Sonnencreme mit LSF 50 200 ml	...> Körpersonnenschutz	NIVEA	168.2K	82.91%	2.54%	7.32%	100	9.70%
Golecha Henna-Kegel rötlich-braun 4er-Pack	...> Henna	Golecha	130.7K	9.21%	3.50%	14.89%	93	8.70%
NIVEA SUN Schutz & Pflege Sonnenlotion LSF 50+ wasserfester Sonnenschutz mit Vitamin C & Hyaluron schnell einziehende Sonnencreme für 48h Feuchtigkeit ohne weiße Rückstände (200 ml)	...> Körpersonnenschutz	Nivea Sun	126.6K	101.28%	0.44%	10.45%	98	8.23%
Veleasha Magnetische Wimpern 1 Paar wiederverwendbare Magnetwimpern mit Applikator Katzenaugen Wimpern natürliches Aussehen kein Kleber benötigt Wimpern-Set luftige Kunstwimpern mit Magneten (M02)	...> Künstliche Wimpern	Veleasha	119.4K	=	19.27%	0.15%	97	16.70%
celimax The Vita A Retinal Shot Tightening Booster \| Straffendes Anti-Falten Serum Soforteffekt fürs Gesicht gegen Zornesfalte & Falten Anti-Aging Korean Skincare 15 ml	...> Seren	celimax	172.7K	=	7.67%	9.40%	100	9.95%
NIVEA SUN UV Dry Protect Sport Sonnenspray LSF 50 100% transparenter und erfrischender Sonnenschutz schweißresistente & extra wasserfeste Sonnencreme mit LSF 50 200 ml	...> Körpersonnenschutz	NIVEA	168.2K	82.91%	2.54%	7.32%	100	9.70%
Golecha Henna-Kegel rötlich-braun 4er-Pack	...> Henna	Golecha	130.7K	9.21%	3.50%	14.89%	93	8.70%
NIVEA SUN Schutz & Pflege Sonnenlotion LSF 50+ wasserfester Sonnenschutz mit Vitamin C & Hyaluron schnell einziehende Sonnencreme für 48h Feuchtigkeit ohne weiße Rückstände (200 ml)	...> Körpersonnenschutz	Nivea Sun	126.6K	101.28%	0.44%	10.45%	98	8.23%
Veleasha Magnetische Wimpern 1 Paar wiederverwendbare Magnetwimpern mit Applikator Katzenaugen Wimpern natürliches Aussehen kein Kleber benötigt Wimpern-Set luftige Kunstwimpern mit Magneten (M02)	...> Künstliche Wimpern	Veleasha	119.4K	=	19.27%	0.15%	97	16.70%
畅销产品及其原因探索亚马逊上产品浏览量、销售额和收入表现更佳的产品。一目了然地发现趋势、类别优胜者和新兴畅销产品。开始免费试用

amazon.de上的Kosmetik类别概括性分析

2026-08-01T00:00:00期间，amazon.de上的Kosmetik类别产生了 €186.5M 的总收入。

此类别中的领先品牌是 KIKO、The Ordinary 和 medicube，它们在收入和消费者参与度方面脱颖而出。

表现更优的产品是 celimax The Vita A Retinal Shot Tightening Booster | Straffendes Anti-Falten Serum Soforteffekt fürs Gesicht gegen Zornesfalte & Falten Anti-Aging Korean Skincare 15 ml，也是该类别中的畅销产品。