发掘 amazon.de的亚马逊Küche, Haushalt & Wohnen类别市场领导者

See the full list of Market Leaders In Amazon Küche, Haushalt & Wohnen in amazon.de for 10月1日, and read the full analysis below

最后更新时间：十月 1, 2026

Küche, Haushalt & Wohnen类别的顶级品牌

查看哪些品牌在amazon.de上的Küche, Haushalt & Wohnen类别取得了领先地位。分析顶级品牌的数据，包括收入、产品浏览量和转化率，清晰展示品牌在类别中的竞争力。

热门品牌

Oct 2026 对比 Oct 2025

品牌	收入分成	更改	产品浏览	更改	CVR	更改	ASP	更改
DREAME	1.65%	0.75pp	1.8M	156.40%	1.89%	4.07%	€477.55	18.76%
VASAGLE	0.99%	0.56pp	953.5K	143.36%	0.81%	2.26%	€438.25	17.00%
SONGMICS	1.25%	0.52pp	1.6M	16.20%	1.62%	2.96%	€477.48	10.42%
roborock	2.22%	0.40pp	1.1M	13.32%	0.28%	3.44%	€91.66	9.28%
Dyson	0.52%	0.29pp	1.5M	84.99%	1.05%	0.93%	€477.55	8.62%
DREAME	1.65%	0.75pp	1.8M	156.40%	1.89%	4.07%	€477.55	18.76%
VASAGLE	0.99%	0.56pp	953.5K	143.36%	0.81%	2.26%	€438.25	17.00%
SONGMICS	1.25%	0.52pp	1.6M	16.20%	1.62%	2.96%	€477.48	10.42%
roborock	2.22%	0.40pp	1.1M	13.32%	0.28%	3.44%	€91.66	9.28%
Dyson	0.52%	0.29pp	1.5M	84.99%	1.05%	0.93%	€477.55	8.62%
谁是您所在类别的佼佼者？按收入、浏览量和转化率查看热门品牌。免费试用

渠道明细和表现

了解Küche, Haushalt & Wohnen类别中的顶流品牌从何处获得流量。本节细分了主要流量来源，揭示了哪些渠道为表现优异的品牌带来了更高的曝光度和销售额。

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站内搜索组织

OSS 付费

引用

社交

了解顶级品牌如何在亚马逊上吸引流量并提高销售额。

查看完整的渠道明细

DREAME

VASAGLE

SONGMICS

roborock

Dyson

Küche, Haushalt & Wohnen类别中的畅销子类别

浏览Küche, Haushalt & Wohnen类别中的子类别明细。本节提供有关不同子类别表现的洞见，帮助确定哪些细分市场正在增长、哪些细分市场更具竞争力、哪里的消费者兴趣点正在发生变化。

绩效

Oct 2026 对比 Oct 2025

导出 Excel

品类	销售数量	更改	营收	更改	产品浏览	更改
	< 50	12.41%	4.25%	7.71%	78	17.91%
	53	4.89%	0.98%	9.35%	76	10.16%
Lebensmittelaufbewahrung	55	19.73%	9.37%	9.64%	100	6.79%
Halter & Einsätze	83	11.22%	19.86%	5.94%	87	4.69%
Thermosgefäße	96	9.52%	9.88%	12.91%	< 50	5.08%
Einkaufskörbe & -taschen	94	19.75%	11.60%	9.16%	91	8.94%
Dressing- & Gewürzspender	解锁完整列表 >	3.13%	0.85%	3.86%	94	9.70%
	< 50	8.95%	18.48%	9.86%	73	0.16%
Löffel, Spachtel & Pfannenwender	99	0.26%	2.68%	6.78%	< 50	8.80%
Küchenmesser	80	9.55%	5.26%	0.27%	61	9.84%
Schneidbretter & -matten	52	1.86%	6.85%	4.97%	76	5.44%
Küchenwaagen	89	16.66%	6.91%	12.84%	98	2.78%
Gemüsehobel & - schneider	解锁完整列表 >	10.53%	2.74%	9.87%	78	9.94%
	94	16.46%	9.86%	12.77%	77	5.16%
Geschirr & Serviergeschirr	< 50	8.49%	4.62%	0.57%	99	9.94%
Gläser & Trinkgeschirr	97	19.48%	9.20%	8.89%	< 50	7.14%
Einweg	< 50	14.09%	5.87%	9.99%	55	9.95%
Besteck	< 50	7.23%	13.49%	9.92%	99	3.32%
Kindergeschirr	解锁完整列表 >	0.93%	9.92%	5.55%	99	9.91%
	54	6.90%	1.31%	0.46%	93	19.97%
Kaffeemaschinenzubehör	72	9.10%	19.05%	9.80%	99	0.60%
Kaffeemaschinenersatzteile	88	3.70%	15.02%	5.88%	97	5.24%
Kaffeemaschinen & -zubereiter	< 50	12.85%	17.37%	0.38%	86	17.46%
Teezubehör	78	5.85%	14.06%	2.54%	55	1.96%
Milchaufschäumer	解锁完整列表 >	8.41%	19.42%	3.37%	100	7.35%
	75	9.99%	12.97%	7.73%	67	3.65%
Zubehör	68	4.39%	8.35%	14.47%	98	3.92%
Backformen	64	8.63%	17.33%	9.95%	77	0.69%
Backbleche & -gitter	解锁完整列表 >	8.14%	0.70%	9.53%	58	8.36%
	74	5.70%	8.07%	0.18%	92	8.49%
	84	5.22%	10.36%	8.78%	97	9.26%
Klebstoffe & Entferner	89	8.44%	4.49%	17.18%	92	7.91%
Textilfärbung	< 50	6.86%	8.88%	13.08%	< 50	11.81%
Schneidgeräte	98	9.30%	6.20%	19.61%	86	5.04%
Künstlerpapier	88	0.73%	4.42%	3.59%	68	17.91%
Leinwände	解锁完整列表 >	0.29%	5.39%	2.99%	57	6.90%
	73	7.43%	9.77%	1.94%	< 50	7.44%
Nähzubehör	100	7.88%	16.30%	3.97%	96	7.86%
Borten & Ornamente	63	5.98%	2.72%	0.51%	68	8.58%
Textilien	96	8.50%	4.60%	17.37%	100	18.23%
Nähnadeln	73	16.43%	14.84%	9.74%	91	7.89%
Quilten	解锁完整列表 >	0.17%	7.49%	2.59%	86	3.30%
	68	7.54%	9.91%	5.65%	97	9.90%
Dekorationen	98	0.76%	16.63%	0.17%	92	9.13%
Partyzubehörsets	83	3.29%	17.60%	4.45%	52	17.51%
Hochzeitsdekoration	73	0.59%	8.00%	2.13%	78	16.14%
Partygeschirr	100	5.49%	14.73%	7.00%	80	14.64%
Kuchendekoration	解锁完整列表 >	1.18%	9.89%	5.72%	98	5.30%
	98	14.99%	16.28%	9.90%	87	7.32%
Papier	< 50	9.77%	7.43%	8.99%	54	16.02%
Stanzer	61	1.68%	6.73%	5.12%	55	5.58%
Buchbindung	< 50	9.78%	9.93%	16.74%	< 50	2.62%
Prägedruck	< 50	3.89%	11.86%	8.52%	56	0.36%
Pappmaché	解锁完整列表 >	3.78%	0.66%	0.89%	58	12.25%
	100	10.74%	5.57%	5.68%	100	5.13%
Schmuckzubehör	97	9.91%	9.81%	15.40%	98	1.54%
Schmuckperlen & Zubehör	100	9.32%	9.91%	7.14%	94	6.37%
Schnüre & Fäden	68	13.53%	8.16%	7.06%	63	2.69%
Schmuckdrähte	83	6.48%	11.73%	9.15%	97	8.91%
Verpackungen	解锁完整列表 >	14.77%	6.48%	9.96%	89	5.37%
	53	9.97%	14.84%	8.47%	60	5.64%
	91	1.89%	2.12%	9.97%	72	0.98%
Rollos & Jalousien	95	8.71%	9.83%	18.06%	80	7.10%
Vorhänge	96	5.87%	11.07%	8.98%	100	9.08%
Fensterfolien	92	8.98%	5.59%	16.29%	98	5.51%
Vorhangsets	解锁完整列表 >	9.70%	7.49%	9.32%	< 50	1.23%
	< 50	5.37%	1.15%	18.36%	85	1.08%
Bilderrahmen	57	3.43%	7.96%	13.35%	83	4.89%
Fotoalben	70	19.01%	9.51%	10.31%	73	6.46%
Objektrahmen	< 50	1.94%	9.80%	6.20%	62	4.77%
Clip-Fotohalter	96	7.19%	16.63%	5.30%	65	16.54%
Fotoalbenzubehör	解锁完整列表 >	1.66%	5.16%	4.71%	63	19.22%
	79	8.11%	17.29%	9.15%	93	3.53%
Kerzen	< 50	7.28%	9.25%	17.72%	68	1.25%
Kerzenzubehör	55	8.30%	4.23%	16.72%	78	17.59%
Kerzenhalter	解锁完整列表 >	1.82%	2.32%	0.89%	52	14.59%
	66	7.86%	3.47%	15.48%	< 50	16.34%
Aufkleber	54	0.87%	6.19%	5.73%	< 50	6.16%
Sammlerstücke	80	7.48%	4.74%	2.03%	95	7.40%
Skulpturen	70	1.57%	5.35%	4.59%	89	19.09%
Granulate	100	6.66%	1.56%	12.65%	96	13.49%
Ständer & Stützen	解锁完整列表 >	7.98%	16.40%	4.04%	< 50	7.76%
	55	7.76%	4.16%	1.15%	100	9.98%
Wecker	87	17.69%	16.88%	8.75%	99	9.92%
Wanduhren	97	1.85%	2.22%	7.04%	55	3.56%
Spezialuhren	97	5.10%	10.23%	8.74%	100	9.29%
Tischuhren	81	9.74%	9.95%	17.09%	58	2.91%
Standuhren	解锁完整列表 >	3.98%	0.32%	12.40%	100	2.73%
	99	9.96%	8.23%	14.75%	89	13.90%
	95	4.09%	2.08%	8.06%	92	17.02%
Spannbetttücher	95	3.99%	0.20%	2.99%	80	9.47%
Kissenbezüge	< 50	8.59%	9.76%	9.73%	54	10.56%
Bettlaken	< 50	2.25%	4.48%	5.46%	62	19.90%
Kissenbezug- & Lakensets	< 50	2.10%	4.08%	7.51%	< 50	7.84%
Kopfkissenschutzbezüge	解锁完整列表 >	4.50%	2.24%	8.53%	96	8.79%
	76	1.75%	15.37%	1.09%	< 50	10.32%
Bettwäsche-Sets	86	10.07%	5.13%	5.34%	64	6.53%
Bettbezüge	52	15.51%	7.16%	9.91%	< 50	4.96%
Bezüge für Bettdecken	解锁完整列表 >	3.17%	9.78%	2.05%	99	8.05%
	96	7.16%	0.10%	9.32%	81	8.70%
Kopfkissen	95	2.34%	7.00%	4.16%	100	6.59%
Nackenhörnchen	88	7.10%	2.25%	13.63%	98	11.27%
Schwangerschafts- & Seitenschläferkissen	< 50	9.06%	5.69%	19.37%	< 50	19.77%
Beinkissen	91	8.22%	4.08%	16.48%	94	17.34%
Nackenrollen	解锁完整列表 >	4.61%	9.70%	8.58%	96	9.40%
Bettdecken	91	4.33%	8.86%	7.77%	97	1.10%
	100	9.44%	2.83%	19.73%	76	6.87%
Kuscheldecke	96	18.73%	12.59%	8.90%	98	8.66%
Heizdecken & Wärmeunterbetten	96	3.25%	13.57%	9.41%	96	12.08%
Tragbare Decken	< 50	5.63%	13.59%	8.06%	91	0.71%
Gewichtete Decken	94	0.90%	9.92%	5.53%	< 50	9.92%
Elektrische Decken	解锁完整列表 >	1.27%	19.39%	15.07%	89	6.61%
	65	4.96%	9.03%	9.23%	< 50	5.96%
	< 50	3.53%	2.99%	8.16%	< 50	8.45%
Möbelzubehör	86	12.56%	17.91%	4.12%	98	9.84%
Stühle & Hocker	92	2.11%	19.33%	6.52%	< 50	10.00%
Schreibtische & Arbeitsplätze	97	18.89%	13.51%	11.99%	57	9.49%
Büroschränke & -ablagen	< 50	9.02%	9.92%	5.37%	85	16.77%
Auflagen & Ständer	解锁完整列表 >	9.18%	7.44%	9.92%	83	8.80%
	< 50	0.39%	4.02%	7.22%	54	1.24%
Matratzen, Lattenroste & Unterbetten	69	0.49%	4.10%	7.10%	51	1.34%
Betten, Bettrahmen & Lattenroste	89	8.45%	9.73%	17.21%	71	7.88%
Kommoden & Sideboards	99	6.01%	0.60%	11.34%	88	12.17%
Nachttische	53	10.18%	15.44%	2.06%	78	9.48%
Aufbewahrungskisten & -truhen	解锁完整列表 >	9.15%	5.01%	16.96%	77	5.35%
	86	5.95%	8.24%	0.18%	< 50	8.94%
Tische	67	9.99%	8.51%	13.89%	72	0.35%
Bücherregale	94	9.55%	8.07%	8.26%	100	3.71%
Sessel & Stühle	< 50	9.91%	8.95%	10.97%	59	1.83%
TV- & Phonomöbel	98	17.87%	16.71%	8.92%	99	9.91%
Sitzsäcke & Zubehör	解锁完整列表 >	0.26%	9.97%	5.08%	100	9.97%
	89	18.45%	16.13%	9.46%	68	9.86%
Schränke	< 50	9.99%	9.63%	14.08%	< 50	0.49%
Badhocker	84	9.11%	9.94%	5.56%	98	17.13%
Waschplätze	100	18.58%	16.00%	9.58%	70	9.85%
Komplettprogramme	解锁完整列表 >	18.70%	13.33%	12.17%	79	9.45%
	88	6.81%	2.17%	15.57%	66	4.71%
Garderobenständer	75	3.27%	0.52%	7.91%	< 50	2.15%
Sitzbänke & -truhen	53	1.68%	9.30%	7.56%	< 50	1.71%
Wandgarderoben	51	9.38%	7.84%	5.34%	62	12.44%
Komplettprogramme	67	3.02%	6.11%	3.87%	88	4.37%
Garderobenschränke	解锁完整列表 >	8.05%	5.67%	9.95%	63	5.34%
	< 50	12.41%	4.25%	7.71%	78	17.91%
	53	4.89%	0.98%	9.35%	76	10.16%
Lebensmittelaufbewahrung	55	19.73%	9.37%	9.64%	100	6.79%
Halter & Einsätze	83	11.22%	19.86%	5.94%	87	4.69%
Thermosgefäße	96	9.52%	9.88%	12.91%	< 50	5.08%
跟踪类别月环比趋势查看基于销售额、收入和浏览量的类别增长情况。开始免费试用

Küche, Haushalt & Wohnen类别的热门产品

发掘Küche, Haushalt & Wohnen类别中浏览量更高的产品。本节重点介绍在产品浏览量、收入和销售数量方面表现优异的产品，展示当前能够吸引消费者并带来销售额的产品。

TOP 产品

Oct 2026 对比 Oct 2025

导出 Excel

过滤条件：

产品	品类	品牌	产品浏览	更改	营收	更改	销售数量	更改
Dyson V8 Origin Kabelloser Staubsauger Silver und Nickel 130 AW Motorbar	...> Stabstaubsauger & Elektrische Kehrbesen	Dyson	185.5K	=	3.53%	3.36%	95	0.57%
STANLEY 1913 Quencher H2.0 FlowState Trinkbecher 1.18L - Rose Quartz	...> Thermosflaschen	Stanley	185.3K	52.21%	7.81%	2.81%	70	0.62%
dreame L40 Ultra A Saugroboter mit Wischfunktion mit 24.000 Pa Saugkraft	...> Roboterstaubsauger	DREAME	181.8K	=	17.88%	9.78%	82	0.93%
Ninja Foodi MAX Dual Zone Heißluftfritteuse 9 5 L 6-in-1 Kupfer/Schwarz	...> Heißluftfritteusen	Ninja	177.6K	8.04%	9.47%	8.45%	< 50	7.61%
Ninja Dual Zone digitale Heißluftfritteuse 9 5 L 6-in-1 Metallic Grau	...> Heißluftfritteusen	Ninja	172.9K	=	0.02%	4.30%	< 50	9.61%
Dyson V8 Origin Kabelloser Staubsauger Silver und Nickel 130 AW Motorbar	...> Stabstaubsauger & Elektrische Kehrbesen	Dyson	185.5K	=	3.53%	3.36%	95	0.57%
STANLEY 1913 Quencher H2.0 FlowState Trinkbecher 1.18L - Rose Quartz	...> Thermosflaschen	Stanley	185.3K	52.21%	7.81%	2.81%	70	0.62%
dreame L40 Ultra A Saugroboter mit Wischfunktion mit 24.000 Pa Saugkraft	...> Roboterstaubsauger	DREAME	181.8K	=	17.88%	9.78%	82	0.93%
Ninja Foodi MAX Dual Zone Heißluftfritteuse 9 5 L 6-in-1 Kupfer/Schwarz	...> Heißluftfritteusen	Ninja	177.6K	8.04%	9.47%	8.45%	< 50	7.61%
Ninja Dual Zone digitale Heißluftfritteuse 9 5 L 6-in-1 Metallic Grau	...> Heißluftfritteusen	Ninja	172.9K	=	0.02%	4.30%	< 50	9.61%
畅销产品及其原因探索亚马逊上产品浏览量、销售额和收入表现更佳的产品。一目了然地发现趋势、类别优胜者和新兴畅销产品。开始免费试用

amazon.de上的Küche, Haushalt & Wohnen类别概括性分析

2026-10-01T00:00:00期间，amazon.de上的Küche, Haushalt & Wohnen类别产生了 €969.7M 的总收入。

此类别中的领先品牌是 DREAME、VASAGLE 和 SONGMICS，它们在收入和消费者参与度方面脱颖而出。

表现更优的产品是 Dyson V8 Origin Kabelloser Staubsauger Silver und Nickel 130 AW Motorbar，也是该类别中的畅销产品。