发掘 amazon.de的亚马逊Spielzeug类别市场领导者

See the full list of Market Leaders In Amazon Spielzeug in amazon.de for 10月1日, and read the full analysis below

最后更新时间：十月 1, 2026

Spielzeug类别的顶级品牌

查看哪些品牌在amazon.de上的Spielzeug类别取得了领先地位。分析顶级品牌的数据，包括收入、产品浏览量和转化率，清晰展示品牌在类别中的竞争力。

热门品牌

Oct 2026 对比 Oct 2025

品牌	收入分成	更改	产品浏览	更改	CVR	更改	ASP	更改
Microsoft	2.23%	1.81pp	126.3K	154.45%	4.15%	113.16%	€1360.49	10.08%
Xiaomi	0.86%	0.84pp	24.3K	150.72%	4.11%	35.57%	€1350.37	10.07%
Pokémon	3.35%	0.79pp	45.3K	82.26%	1.06%	106.11%	€472.88	0.87%
Lenovo	0.82%	0.75pp	678	27.08%	0.59%	106.15%	€564.01	7.25%
Apple	6.97%	0.61pp	35.2K	23.97%	3.75%	106.19%	€613.80	0.64%
Microsoft	2.23%	1.81pp	126.3K	154.45%	4.15%	113.16%	€1360.49	10.08%
Xiaomi	0.86%	0.84pp	24.3K	150.72%	4.11%	35.57%	€1350.37	10.07%
Pokémon	3.35%	0.79pp	45.3K	82.26%	1.06%	106.11%	€472.88	0.87%
Lenovo	0.82%	0.75pp	678	27.08%	0.59%	106.15%	€564.01	7.25%
Apple	6.97%	0.61pp	35.2K	23.97%	3.75%	106.19%	€613.80	0.64%
谁是您所在类别的佼佼者？按收入、浏览量和转化率查看热门品牌。免费试用

渠道明细和表现

了解Spielzeug类别中的顶流品牌从何处获得流量。本节细分了主要流量来源，揭示了哪些渠道为表现优异的品牌带来了更高的曝光度和销售额。

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站内搜索组织

OSS 付费

引用

社交

了解顶级品牌如何在亚马逊上吸引流量并提高销售额。

查看完整的渠道明细

Microsoft

Xiaomi

Pokémon

Lenovo

Apple

Spielzeug类别中的畅销子类别

浏览Spielzeug类别中的子类别明细。本节提供有关不同子类别表现的洞见，帮助确定哪些细分市场正在增长、哪些细分市场更具竞争力、哪里的消费者兴趣点正在发生变化。

绩效

Oct 2026 对比 Oct 2025

导出 Excel

品类	销售数量	更改	营收	更改	产品浏览	更改
	92	8.87%	9.87%	9.84%	100	16.18%
	56	13.79%	8.61%	17.04%	< 50	8.12%
Deckkartenspiele	80	8.81%	5.94%	7.78%	< 50	9.97%
Standard Spielkarten	100	6.30%	10.16%	4.56%	83	10.24%
Sammelkartenspiele	85	14.66%	5.04%	9.97%	< 50	5.50%
Legekartenspiele	解锁完整列表 >	17.29%	12.93%	2.79%	94	13.02%
Brettspiele	83	9.90%	9.85%	9.87%	97	4.37%
Würfelspiele	94	8.95%	5.72%	16.15%	60	5.64%
Reise- & Kompaktspiele	75	10.87%	5.87%	19.94%	93	6.92%
	99	8.74%	9.82%	4.80%	80	15.74%
Kartenmischer	69	3.44%	6.43%	3.33%	52	4.93%
Spielsets	70	9.46%	10.00%	6.37%	< 50	18.75%
Bingoausrüstung	74	6.09%	11.10%	1.30%	92	8.34%
Poker Chips	77	11.43%	16.75%	3.14%	< 50	9.70%
Spieltische	解锁完整列表 >	8.78%	9.84%	4.88%	97	15.87%
	87	17.68%	16.89%	8.74%	97	9.93%
Bauspielzeugsets	55	2.37%	19.02%	3.26%	92	18.93%
Magnetische Bausteine	97	4.22%	12.44%	8.34%	94	13.21%
Bauklötze & Bausteine	66	13.03%	18.40%	18.15%	99	9.89%
Aufbewahrung & Zubehör	100	3.89%	9.62%	1.24%	81	8.44%
Figuren	解锁完整列表 >	2.04%	9.94%	3.18%	96	7.39%
	66	3.06%	0.77%	7.79%	88	2.37%
Squeeze Toys	66	9.74%	9.42%	0.43%	96	9.44%
	74	5.20%	11.35%	3.82%	99	11.43%
Einfaches Fidget-Spielzeug	64	0.18%	9.98%	5.02%	96	5.98%
Handkreisel	98	0.61%	9.95%	5.33%	73	5.69%
Fidget-Spielzeug-Set mit mehreren Elementen	69	2.44%	9.72%	6.50%	< 50	4.41%
Pop Fidget-Spielzeug	99	4.86%	9.19%	7.73%	89	2.62%
Fidgetwürfel	解锁完整列表 >	1.23%	9.78%	11.79%	70	9.70%
Slime & Putty Spielzeuge	88	9.52%	1.01%	8.99%	< 50	1.08%
Scherzartikel	93	8.98%	4.93%	9.54%	< 50	4.98%
	100	8.44%	6.55%	4.26%	88	10.00%
Zaubertricks	解锁完整列表 >	7.66%	5.11%	9.88%	86	4.44%
	< 50	2.46%	5.68%	4.60%	66	3.64%
	96	4.27%	7.05%	2.20%	100	6.14%
Malen nach Zahlen	83	4.88%	9.80%	2.25%	99	7.86%
Schmucksets	87	7.99%	8.49%	13.13%	< 50	3.06%
Malen	50	4.05%	3.29%	9.95%	89	3.23%
Papierbastelsets	91	8.90%	5.88%	15.97%	99	4.80%
Holz	解锁完整列表 >	9.21%	7.70%	9.07%	96	0.83%
	93	0.31%	5.94%	9.86%	98	5.89%
Buntstifte	50	6.41%	8.54%	0.87%	95	9.82%
Farben	72	8.23%	16.68%	4.20%	90	7.51%
Filzstifte	63	13.86%	19.26%	5.27%	< 50	9.95%
Wachsmalstifte	< 50	1.94%	15.26%	1.91%	84	9.45%
Kinderkreide	解锁完整列表 >	7.32%	12.43%	0.31%	< 50	8.76%
Papeterie & Sticker	94	7.45%	12.56%	0.21%	< 50	8.80%
Kinderknete	95	9.69%	9.98%	7.00%	100	19.87%
Bügelperlen	解锁完整列表 >	0.13%	4.51%	5.73%	94	5.16%
	< 50	16.79%	0.64%	9.11%	87	0.71%
	89	9.89%	1.19%	18.42%	99	7.51%
Kostüm-Kopfbedeckung	81	9.87%	9.88%	7.65%	56	18.31%
Masken	92	14.14%	8.93%	16.69%	100	8.24%
Perücken & Haarteile	87	14.42%	19.82%	5.77%	65	9.98%
Tattoos	< 50	10.00%	9.48%	8.64%	76	15.44%
Sets & Kits	解锁完整列表 >	4.41%	0.72%	2.53%	67	9.33%
	< 50	16.99%	11.67%	13.84%	84	9.08%
Kostüme für Erwachsene	99	1.78%	5.09%	4.86%	98	19.40%
Kostüme für Kinder	67	0.61%	5.16%	6.70%	< 50	9.98%
Kostüme für Baby	解锁完整列表 >	6.51%	1.35%	12.35%	70	13.19%
Kaufläden & Zubehör	71	9.63%	8.30%	9.66%	100	11.00%
	62	9.95%	9.13%	9.09%	59	13.80%
Lebensmittel	100	13.85%	19.45%	9.99%	100	5.86%
Spielzeugsets	57	7.65%	9.34%	14.95%	80	10.00%
Haushaltsgeräte	75	19.74%	11.61%	9.15%	92	8.94%
Tee-Sets	73	6.52%	11.84%	9.73%	99	11.75%
Backformen	解锁完整列表 >	9.83%	9.90%	16.33%	100	2.28%
Spielwerkzeug	解锁完整列表 >	9.23%	9.97%	5.82%	63	17.62%
	92	8.87%	9.87%	9.84%	100	16.18%
	56	13.79%	8.61%	17.04%	< 50	8.12%
Deckkartenspiele	80	8.81%	5.94%	7.78%	< 50	9.97%
Standard Spielkarten	100	6.30%	10.16%	4.56%	83	10.24%
Sammelkartenspiele	85	14.66%	5.04%	9.97%	< 50	5.50%
跟踪类别月环比趋势查看基于销售额、收入和浏览量的类别增长情况。开始免费试用

Spielzeug类别的热门产品

发掘Spielzeug类别中浏览量更高的产品。本节重点介绍在产品浏览量、收入和销售数量方面表现优异的产品，展示当前能够吸引消费者并带来销售额的产品。

TOP 产品

Oct 2026 对比 Oct 2025

导出 Excel

过滤条件：

产品	品类	品牌	产品浏览	更改	营收	更改	销售数量	更改
Pokémon-Sammelkartenspiel: Top-Trainer-Box 30 Jahre	...> Packs & Sets	Pokémon	741.4K	=	11.91%	9.02%	98	4.78%
Pokémon-Sammelkartenspiel: Super-Premium-Kollektion Karmesin & Purpur – Prismatische Entwicklungen (1 holografische Vollbild-Promokarte 1 Flauschige Evoli-Deckbox & 15 Boosterpacks)	...> Packs & Sets	Pokémon	557.4K	=	6.27%	9.88%	82	0.56%
Pokémon-Sammelkartenspiel: Illustrations-Kollektion Erste Partner: Serie 3 (3 Promokarten 2 Boosterpacks und 1 Stickerbogen)	...> Packs & Sets	Pokémon	473.4K	=	16.77%	0.70%	69	14.50%
Pokémon-Sammelkartenspiel: Poster-Kollektion 30 Jahre	...> Packs & Sets	Pokémon	365.6K	=	9.09%	9.00%	92	5.46%
Pokémon-Sammelkartenspiel: 2er-Pack-Blister 30 Jahre	...> Packs & Sets	Pokémon	352.2K	=	14.66%	9.42%	100	14.76%
Pokémon-Sammelkartenspiel: Top-Trainer-Box 30 Jahre	...> Packs & Sets	Pokémon	741.4K	=	11.91%	9.02%	98	4.78%
Pokémon-Sammelkartenspiel: Super-Premium-Kollektion Karmesin & Purpur – Prismatische Entwicklungen (1 holografische Vollbild-Promokarte 1 Flauschige Evoli-Deckbox & 15 Boosterpacks)	...> Packs & Sets	Pokémon	557.4K	=	6.27%	9.88%	82	0.56%
Pokémon-Sammelkartenspiel: Illustrations-Kollektion Erste Partner: Serie 3 (3 Promokarten 2 Boosterpacks und 1 Stickerbogen)	...> Packs & Sets	Pokémon	473.4K	=	16.77%	0.70%	69	14.50%
Pokémon-Sammelkartenspiel: Poster-Kollektion 30 Jahre	...> Packs & Sets	Pokémon	365.6K	=	9.09%	9.00%	92	5.46%
Pokémon-Sammelkartenspiel: 2er-Pack-Blister 30 Jahre	...> Packs & Sets	Pokémon	352.2K	=	14.66%	9.42%	100	14.76%
畅销产品及其原因探索亚马逊上产品浏览量、销售额和收入表现更佳的产品。一目了然地发现趋势、类别优胜者和新兴畅销产品。开始免费试用

amazon.de上的Spielzeug类别概括性分析

2026-10-01T00:00:00期间，amazon.de上的Spielzeug类别产生了 €319.8M 的总收入。

此类别中的领先品牌是 Microsoft、Xiaomi 和 Pokémon，它们在收入和消费者参与度方面脱颖而出。

表现更优的产品是 Pokémon-Sammelkartenspiel: Top-Trainer-Box 30 Jahre，也是该类别中的畅销产品。