发掘 amazon.de的亚马逊Spielzeug类别市场领导者

See the full list of Market Leaders In Amazon Spielzeug in amazon.de for 4月1日, and read the full analysis below

最后更新时间：四月 1, 2026

Spielzeug类别的顶级品牌

查看哪些品牌在amazon.de上的Spielzeug类别取得了领先地位。分析顶级品牌的数据，包括收入、产品浏览量和转化率，清晰展示品牌在类别中的竞争力。

热门品牌

Apr 2026 对比 Apr 2025

品牌	收入分成	更改	产品浏览	更改	CVR	更改	ASP	更改
Apple	8.56%	2.15pp	1.4M	7.75%	3.10%	0.61%	€734.34	57.91%
Pokémon	3.57%	1.13pp	1.4M	4.69%	2.57%	0.53%	€161.48	56.52%
LEGO	18.38%	0.89pp	1.3M	4.07%	2.03%	0.30%	€0.85	22.33%
Xiaomi	0.63%	0.59pp	970K	3.77%	2.11%	0.51%	€194.07	40.00%
Lenovo	0.47%	0.43pp	764.6K	7.55%	0.01%	0.50%	€260.42	1.82%
Apple	8.56%	2.15pp	1.4M	7.75%	3.10%	0.61%	€734.34	57.91%
Pokémon	3.57%	1.13pp	1.4M	4.69%	2.57%	0.53%	€161.48	56.52%
LEGO	18.38%	0.89pp	1.3M	4.07%	2.03%	0.30%	€0.85	22.33%
Xiaomi	0.63%	0.59pp	970K	3.77%	2.11%	0.51%	€194.07	40.00%
Lenovo	0.47%	0.43pp	764.6K	7.55%	0.01%	0.50%	€260.42	1.82%
谁是您所在类别的佼佼者？按收入、浏览量和转化率查看热门品牌。免费试用

渠道明细和表现

了解Spielzeug类别中的顶流品牌从何处获得流量。本节细分了主要流量来源，揭示了哪些渠道为表现优异的品牌带来了更高的曝光度和销售额。

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站内搜索组织

OSS 付费

引用

社交

了解顶级品牌如何在亚马逊上吸引流量并提高销售额。

查看完整的渠道明细

Apple

Pokémon

LEGO

Xiaomi

Lenovo

Spielzeug类别中的畅销子类别

浏览Spielzeug类别中的子类别明细。本节提供有关不同子类别表现的洞见，帮助确定哪些细分市场正在增长、哪些细分市场更具竞争力、哪里的消费者兴趣点正在发生变化。

绩效

Apr 2026 对比 Apr 2025

导出 Excel

品类	销售数量	更改	营收	更改	产品浏览	更改
	92	8.87%	9.87%	9.84%	100	16.18%
	56	13.79%	8.61%	17.04%	< 50	8.12%
Deckkartenspiele	80	8.81%	5.94%	7.78%	< 50	9.97%
Sammelkartenspiele	85	14.66%	5.04%	9.97%	< 50	5.50%
Standard Spielkarten	100	6.30%	10.16%	4.56%	83	10.24%
Legekartenspiele	解锁完整列表 >	17.29%	12.93%	2.79%	94	13.02%
Brettspiele	83	9.90%	9.85%	9.87%	97	4.37%
Würfelspiele	94	8.95%	5.72%	16.15%	60	5.64%
Reise- & Kompaktspiele	75	10.87%	5.87%	19.94%	93	6.92%
	99	8.74%	9.82%	4.80%	80	15.74%
Bingoausrüstung	74	6.09%	11.10%	1.30%	92	8.34%
Kartenmischer	69	3.44%	6.43%	3.33%	52	4.93%
Spielsets	70	9.46%	10.00%	6.37%	< 50	18.75%
Spieltische	99	8.78%	9.84%	4.88%	97	15.87%
Poker Chips	解锁完整列表 >	11.43%	16.75%	3.14%	< 50	9.70%
	87	17.68%	16.89%	8.74%	97	9.93%
Bauspielzeugsets	55	2.37%	19.02%	3.26%	92	18.93%
Bauklötze & Bausteine	66	13.03%	18.40%	18.15%	99	9.89%
Magnetische Bausteine	97	4.22%	12.44%	8.34%	94	13.21%
Figuren	65	2.04%	9.94%	3.18%	96	7.39%
Aufbewahrung & Zubehör	解锁完整列表 >	3.89%	9.62%	1.24%	81	8.44%
	< 50	16.79%	0.64%	9.11%	87	0.71%
	89	9.89%	1.19%	18.42%	99	7.51%
Kostüm-Kopfbedeckung	81	9.87%	9.88%	7.65%	56	18.31%
Perücken & Haarteile	87	14.42%	19.82%	5.77%	65	9.98%
Masken	92	14.14%	8.93%	16.69%	100	8.24%
Tattoos	< 50	10.00%	9.48%	8.64%	76	15.44%
Sets & Kits	解锁完整列表 >	4.41%	0.72%	2.53%	67	9.33%
	< 50	16.99%	11.67%	13.84%	84	9.08%
Kostüme für Erwachsene	99	1.78%	5.09%	4.86%	98	19.40%
Kostüme für Kinder	67	0.61%	5.16%	6.70%	< 50	9.98%
Kostüme für Baby	解锁完整列表 >	6.51%	1.35%	12.35%	70	13.19%
	62	9.95%	9.13%	9.09%	59	13.80%
Lebensmittel	100	13.85%	19.45%	9.99%	100	5.86%
Spielzeugsets	57	7.65%	9.34%	14.95%	80	10.00%
Haushaltsgeräte	75	19.74%	11.61%	9.15%	92	8.94%
Tee-Sets	73	6.52%	11.84%	9.73%	99	11.75%
Töpfe & Pfannen	解锁完整列表 >	17.44%	13.84%	8.53%	74	0.38%
Kaufläden & Zubehör	71	9.63%	8.30%	9.66%	100	11.00%
Spielwerkzeug	解锁完整列表 >	9.23%	9.97%	5.82%	63	17.62%
	< 50	2.46%	5.68%	4.60%	66	3.64%
	96	4.27%	7.05%	2.20%	100	6.14%
Schmucksets	87	7.99%	8.49%	13.13%	< 50	3.06%
Malen nach Zahlen	83	4.88%	9.80%	2.25%	99	7.86%
Malen	50	4.05%	3.29%	9.95%	89	3.23%
Papierbastelsets	91	8.90%	5.88%	15.97%	99	4.80%
Holz	解锁完整列表 >	9.21%	7.70%	9.07%	96	0.83%
	93	0.31%	5.94%	9.86%	98	5.89%
Buntstifte	50	6.41%	8.54%	0.87%	95	9.82%
Farben	72	8.23%	16.68%	4.20%	90	7.51%
Filzstifte	63	13.86%	19.26%	5.27%	< 50	9.95%
Kinderkreide	73	7.32%	12.43%	0.31%	< 50	8.76%
Wachsmalstifte	解锁完整列表 >	1.94%	15.26%	1.91%	84	9.45%
Papeterie & Sticker	94	7.45%	12.56%	0.21%	< 50	8.80%
Kinderknete	95	9.69%	9.98%	7.00%	100	19.87%
Bügelperlen	解锁完整列表 >	0.13%	4.51%	5.73%	94	5.16%
	95	5.80%	1.27%	14.45%	79	4.04%
	81	4.95%	8.69%	1.89%	58	2.48%
Luftballons	74	8.65%	6.58%	6.69%	93	6.97%
Girlanden, Luftschlangen & Konfetti	68	3.32%	0.90%	11.64%	53	2.21%
Kuchendekoration	解锁完整列表 >	8.66%	6.50%	4.86%	< 50	5.84%
	99	10.00%	9.43%	12.96%	89	0.36%
Partygeschenk-Packs mit verschiedenen Artikeln	解锁完整列表 >	9.26%	4.60%	8.47%	82	5.60%
	71	7.73%	9.85%	15.80%	90	1.85%
Brillen	97	16.91%	11.38%	8.36%	98	0.01%
Kopfbedeckung	解锁完整列表 >	8.70%	10.00%	4.98%	< 50	4.23%
Wurfspiele	100	13.21%	17.01%	0.11%	82	17.10%
Einladungen	解锁完整列表 >	9.84%	8.73%	10.19%	< 50	2.39%
	92	8.87%	9.87%	9.84%	100	16.18%
	56	13.79%	8.61%	17.04%	< 50	8.12%
Deckkartenspiele	80	8.81%	5.94%	7.78%	< 50	9.97%
Sammelkartenspiele	85	14.66%	5.04%	9.97%	< 50	5.50%
Standard Spielkarten	100	6.30%	10.16%	4.56%	83	10.24%
跟踪类别月环比趋势查看基于销售额、收入和浏览量的类别增长情况。开始免费试用

Spielzeug类别的热门产品

发掘Spielzeug类别中浏览量更高的产品。本节重点介绍在产品浏览量、收入和销售数量方面表现优异的产品，展示当前能够吸引消费者并带来销售额的产品。

TOP 产品

Apr 2026 对比 Apr 2025

导出 Excel

过滤条件：

产品	品类	品牌	产品浏览	更改	营收	更改	销售数量	更改
PKM ME02.5 Top-Trainer-Box	...> Packs & Sets	Pokémon	632.3K	=	8.37%	1.36%	78	10.00%
Pokémon (Sammelkartenspiel) PKM November Ultra-Premium-Kollektion	...> Packs & Sets	Pokémon	418.2K	=	8.98%	9.18%	54	3.72%
Pokémon-Sammelkartenspiel: Premium-Figuren-Kollektion Karmesin & Purpur – Prismatische Entwicklungen (2 geprägte holografische Promokarten 11 Boosterpacks & mehr)	...> Packs & Sets	Pokémon	293.5K	=	8.44%	19.72%	73	9.83%
Apple iPad mit A16 Chip: 11" Liquid Retina Display 128 GB WLAN 6 12 MP Front /12 MP Rückkamera Touch ID Batterie für den ganzen Tag – Silber	...> Tablets	Apple	278.1K	235.19%	9.89%	8.96%	< 50	7.12%
Pokémon-Sammelkartenspiel: Top-Trainer-Box Mega-Entwicklung – Fatale Flammen (1 Vollbild-Promokarte 9 Boosterpacks & Zubehör)	...> Packs & Sets	Pokémon	232K	=	11.81%	6.16%	< 50	7.10%
PKM ME02.5 Top-Trainer-Box	...> Packs & Sets	Pokémon	632.3K	=	8.37%	1.36%	78	10.00%
Pokémon (Sammelkartenspiel) PKM November Ultra-Premium-Kollektion	...> Packs & Sets	Pokémon	418.2K	=	8.98%	9.18%	54	3.72%
Pokémon-Sammelkartenspiel: Premium-Figuren-Kollektion Karmesin & Purpur – Prismatische Entwicklungen (2 geprägte holografische Promokarten 11 Boosterpacks & mehr)	...> Packs & Sets	Pokémon	293.5K	=	8.44%	19.72%	73	9.83%
Apple iPad mit A16 Chip: 11" Liquid Retina Display 128 GB WLAN 6 12 MP Front /12 MP Rückkamera Touch ID Batterie für den ganzen Tag – Silber	...> Tablets	Apple	278.1K	235.19%	9.89%	8.96%	< 50	7.12%
Pokémon-Sammelkartenspiel: Top-Trainer-Box Mega-Entwicklung – Fatale Flammen (1 Vollbild-Promokarte 9 Boosterpacks & Zubehör)	...> Packs & Sets	Pokémon	232K	=	11.81%	6.16%	< 50	7.10%
畅销产品及其原因探索亚马逊上产品浏览量、销售额和收入表现更佳的产品。一目了然地发现趋势、类别优胜者和新兴畅销产品。开始免费试用

amazon.de上的Spielzeug类别概括性分析

2026-04-01T00:00:00期间，amazon.de上的Spielzeug类别产生了 €373.2M 的总收入。

此类别中的领先品牌是 Apple、Pokémon 和 LEGO，它们在收入和消费者参与度方面脱颖而出。

表现更优的产品是 PKM ME02.5 Top-Trainer-Box，也是该类别中的畅销产品。