发掘 amazon.it的亚马逊Bellezza类别市场领导者

See the full list of Market Leaders In Amazon Bellezza in amazon.it for 8月1日, and read the full analysis below

最后更新时间：八月 1, 2026

Bellezza类别的顶级品牌

查看哪些品牌在amazon.it上的Bellezza类别取得了领先地位。分析顶级品牌的数据，包括收入、产品浏览量和转化率，清晰展示品牌在类别中的竞争力。

热门品牌

Aug 2026 对比 Aug 2025

品牌	收入分成	更改	产品浏览	更改	CVR	更改	ASP	更改
medicube	1.62%	1.41pp	1.1M	1276.65%	11.36%	42.41%	€22.22	40.36%
The Ordinary	0.84%	0.78pp	1.1M	584.44%	3.99%	36.91%	€19.51	32.71%
CeraVe	1.83%	0.61pp	493.9K	1103.21%	7.17%	35.06%	€9.45	39.55%
Eucerin	0.90%	0.51pp	268.5K	224.47%	8.67%	33.28%	€20.98	21.37%
KÉRASTASE	1.44%	0.48pp	493.1K	163.44%	10.63%	42.10%	€12.49	39.08%
medicube	1.62%	1.41pp	1.1M	1276.65%	11.36%	42.41%	€22.22	40.36%
The Ordinary	0.84%	0.78pp	1.1M	584.44%	3.99%	36.91%	€19.51	32.71%
CeraVe	1.83%	0.61pp	493.9K	1103.21%	7.17%	35.06%	€9.45	39.55%
Eucerin	0.90%	0.51pp	268.5K	224.47%	8.67%	33.28%	€20.98	21.37%
KÉRASTASE	1.44%	0.48pp	493.1K	163.44%	10.63%	42.10%	€12.49	39.08%
谁是您所在类别的佼佼者？按收入、浏览量和转化率查看热门品牌。免费试用

渠道明细和表现

了解Bellezza类别中的顶流品牌从何处获得流量。本节细分了主要流量来源，揭示了哪些渠道为表现优异的品牌带来了更高的曝光度和销售额。

60%

40%

20%

站内搜索组织

OSS 付费

引用

社交

了解顶级品牌如何在亚马逊上吸引流量并提高销售额。

查看完整的渠道明细

medicube

The Ordinary

CeraVe

Eucerin

KÉRASTASE

Bellezza类别中的畅销子类别

浏览Bellezza类别中的子类别明细。本节提供有关不同子类别表现的洞见，帮助确定哪些细分市场正在增长、哪些细分市场更具竞争力、哪里的消费者兴趣点正在发生变化。

绩效

Aug 2026 对比 Aug 2025

导出 Excel

品类	销售数量	更改	营收	更改	产品浏览	更改
	71	12.87%	18.43%	6.76%	75	6.36%
	< 50	9.91%	9.32%	10.90%	55	1.88%
Idratanti	< 50	9.51%	9.82%	17.92%	67	7.23%
Detergenti ed esfolianti	94	8.83%	10.00%	5.35%	79	4.61%
Maschere	99	16.80%	17.56%	9.78%	98	4.21%
Tonici e astringenti per il viso	解锁完整列表 >	9.89%	9.36%	10.72%	67	9.91%
	89	6.51%	14.80%	3.03%	86	2.46%
Protezione solare	< 50	7.89%	9.89%	2.90%	53	2.20%
Doposole	82	14.48%	16.80%	7.46%	86	1.91%
Acceleratori di abbronzatura	< 50	11.67%	19.68%	6.17%	< 50	4.29%
Autoabbronzanti	解锁完整列表 >	10.00%	9.51%	13.38%	99	0.04%
	57	14.66%	9.23%	7.54%	< 50	1.76%
Idratanti	100	4.63%	1.34%	8.92%	97	9.73%
Rassodanti e tonificanti per il corpo	100	8.49%	4.58%	17.34%	96	7.76%
Esfolianti per il corpo	97	7.82%	0.44%	9.47%	84	9.62%
Talchi	< 50	2.82%	6.06%	6.22%	< 50	19.05%
Fanghi per il corpo	解锁完整列表 >	6.17%	8.45%	11.66%	52	13.24%
	< 50	8.88%	10.00%	5.52%	< 50	5.45%
Creme	74	3.72%	11.67%	0.84%	92	0.21%
Sieri e liquidi	85	8.93%	17.43%	4.64%	97	4.14%
Maschere	100	4.89%	9.30%	0.00%	87	9.32%
Cerotti	< 50	7.84%	5.26%	2.79%	51	7.00%
Gel e roll-on	解锁完整列表 >	6.30%	14.57%	9.26%	77	2.31%
	83	7.96%	9.91%	3.06%	96	2.35%
Balsamo	< 50	0.90%	6.19%	3.79%	55	18.15%
Plumper per le labbra	76	18.84%	9.23%	5.11%	99	9.32%
Scrub	解锁完整列表 >	2.86%	3.51%	0.41%	85	8.18%
	78	5.40%	1.97%	1.32%	73	8.90%
	62	10.62%	7.09%	9.51%	100	2.00%
Shampoo	86	1.79%	9.43%	0.92%	98	1.59%
Balsami	55	2.42%	3.83%	7.67%	< 50	7.99%
Balsami ad azione profonda e trattamenti	85	1.69%	2.43%	1.02%	81	14.75%
Set shampoo e balsamo	52	6.88%	3.91%	0.92%	< 50	7.94%
Shampoo a secco	解锁完整列表 >	0.17%	5.47%	6.43%	91	6.83%
	51	4.65%	2.18%	19.66%	58	2.11%
Lacche e spray per capelli	67	7.41%	9.21%	14.35%	< 50	10.58%
Creme e lozioni	94	9.57%	4.09%	10.91%	61	9.64%
Gel	98	16.10%	7.70%	7.84%	99	9.76%
Polveri volumizzanti per radici	< 50	9.51%	9.81%	8.04%	< 50	7.25%
Cere	解锁完整列表 >	9.78%	2.07%	19.53%	60	7.05%
	100	2.74%	5.99%	6.11%	91	19.18%
Asciugacapelli e accessori	76	0.41%	5.00%	6.58%	93	9.99%
Spazzole per capelli	52	6.37%	1.61%	2.93%	< 50	9.41%
Piastre	90	14.89%	2.14%	8.58%	99	15.39%
Pettini	< 50	5.12%	1.75%	8.75%	< 50	8.99%
Modellatori ad aria calda	解锁完整列表 >	3.63%	0.24%	3.37%	98	9.57%
	87	8.04%	5.55%	3.23%	90	6.77%
Colore permanente	97	6.70%	15.00%	3.16%	85	9.07%
Colore semi permanente	< 50	3.86%	8.08%	8.31%	< 50	3.67%
Colori per barba e baffi	81	3.73%	11.68%	0.85%	76	12.30%
Mascara per capelli	67	1.91%	6.88%	4.94%	87	9.90%
Henné	解锁完整列表 >	7.85%	5.27%	2.81%	< 50	6.99%
Oli per capelli	解锁完整列表 >	4.30%	1.80%	3.08%	86	9.19%
	88	6.84%	1.84%	13.04%	85	13.88%
	98	1.81%	5.05%	5.37%	96	5.65%
Bagnoschiuma, docciaschiuma e gel doccia	91	5.95%	2.68%	0.55%	73	8.60%
Detergente per le mani	100	3.00%	9.62%	6.81%	80	4.01%
Saponette	76	1.02%	7.00%	14.73%	< 50	6.92%
Oli e balsami corpo per doccia	解锁完整列表 >	0.27%	7.62%	2.47%	< 50	3.18%
	97	16.24%	1.06%	8.97%	94	14.04%
Deodorante	85	2.54%	10.31%	0.21%	65	13.71%
Deodorante antitraspirante	< 50	13.40%	3.39%	8.09%	83	3.47%
Antitraspiranti	解锁完整列表 >	9.93%	0.77%	4.29%	57	7.73%
	52	0.17%	3.69%	2.58%	< 50	16.69%
Spazzole da bagno	87	1.68%	4.39%	7.30%	98	9.90%
Spugne	< 50	4.38%	8.38%	2.56%	60	9.34%
Cuffie doccia	95	7.50%	2.62%	3.71%	81	8.25%
Muffole e guanti esfolianti	84	0.59%	6.00%	5.93%	87	6.35%
Luffe	解锁完整列表 >	4.93%	0.35%	1.84%	51	10.96%
	68	4.24%	8.65%	8.44%	97	8.62%
Bombe da bagno	< 50	5.42%	0.24%	10.26%	< 50	11.08%
Sali da bagno	< 50	6.57%	0.59%	2.65%	< 50	9.36%
Schiuma da bagno	96	3.77%	2.51%	7.58%	82	17.54%
Oli da bagno	解锁完整列表 >	1.90%	5.35%	5.01%	95	19.57%
Set	解锁完整列表 >	2.52%	4.14%	5.82%	< 50	19.50%
	67	9.52%	7.99%	8.07%	87	3.83%
	81	8.56%	9.77%	17.55%	59	7.57%
Mascara	86	14.43%	16.85%	9.94%	89	7.08%
Eyeliner	< 50	14.13%	19.73%	9.98%	< 50	5.71%
Colori e matite per sopracciglia	97	16.99%	17.38%	9.75%	96	4.10%
Trattamenti ciglia	< 50	8.69%	9.82%	17.97%	62	7.19%
Matite	解锁完整列表 >	9.85%	9.89%	16.17%	< 50	2.16%
	73	10.71%	2.89%	9.89%	68	9.95%
Fondotinta	94	8.48%	13.86%	9.59%	100	8.24%
Fissatori trucco	55	9.83%	7.66%	16.31%	< 50	15.45%
Correttori e trucco neutralizzante	100	6.47%	8.65%	12.27%	99	12.62%
Cipria	< 50	14.00%	5.79%	9.99%	71	5.78%
Fard	解锁完整列表 >	11.20%	3.31%	9.93%	63	7.14%
	91	5.54%	10.71%	8.88%	100	9.17%
Matite per labbra	99	14.29%	8.89%	7.39%	90	2.06%
Rossetti	96	19.87%	14.52%	9.24%	81	2.28%
Lucidalabbra	86	6.61%	9.47%	13.20%	98	0.18%
Pennarelli da labbra e rossetti liquidi	解锁完整列表 >	17.24%	14.04%	8.46%	50	0.24%
	50	9.31%	6.23%	19.56%	74	5.00%
Tatuaggi temporanei	52	11.49%	19.87%	6.08%	< 50	4.45%
Accessori per tatuaggi	< 50	17.11%	11.58%	8.42%	< 50	0.14%
Glitter per il corpo	80	8.76%	17.25%	4.53%	95	4.03%
Body Paint	96	6.14%	14.39%	2.76%	82	2.19%
Henné	解锁完整列表 >	9.86%	8.80%	10.42%	95	2.22%
	97	0.71%	5.34%	6.76%	100	9.98%
Acqua struccante	58	2.15%	14.88%	1.44%	< 50	14.97%
Oli struccanti	85	1.31%	15.93%	0.69%	100	9.79%
Latte struccante	88	6.60%	9.65%	6.71%	< 50	9.64%
Creme struccanti	91	5.14%	9.20%	7.90%	99	9.06%
Schiume struccanti	解锁完整列表 >	2.84%	18.30%	3.86%	70	18.21%
	99	15.71%	15.56%	7.94%	98	0.93%
	< 50	10.84%	16.35%	9.90%	66	7.29%
Smalti in gel	58	7.58%	3.02%	14.78%	< 50	15.64%
Smalti	99	8.62%	4.81%	17.74%	98	18.60%
Strumenti	100	6.32%	1.06%	11.97%	93	12.80%
Unghie finte e accessori	64	4.82%	1.09%	9.22%	85	15.77%
Solventi per smalto	解锁完整列表 >	0.85%	5.51%	6.84%	78	9.97%
	88	8.14%	13.50%	9.53%	68	8.36%
Tagliaunghie	59	6.55%	3.47%	0.37%	81	8.20%
Lime per unghie e manicure	67	0.68%	10.00%	4.36%	97	6.54%
Frese per unghie	56	0.01%	17.62%	0.57%	92	17.71%
Kit pedicure e manicure	70	1.47%	6.60%	5.28%	89	5.74%
Tronchesi e pinzette per unghie	解锁完整列表 >	8.64%	3.64%	4.46%	74	7.11%
	99	9.79%	7.51%	16.68%	98	15.82%
Riparazione unghie	73	5.59%	1.38%	8.90%	91	9.12%
Rinforzanti per unghie	解锁完整列表 >	3.08%	6.26%	6.58%	< 50	18.64%
	71	9.99%	8.53%	13.83%	76	12.98%
Sedie, sgabelli e tavoli	解锁完整列表 >	9.81%	7.58%	9.35%	84	15.63%
	71	12.87%	18.43%	6.76%	75	6.36%
	< 50	9.91%	9.32%	10.90%	55	1.88%
Idratanti	< 50	9.51%	9.82%	17.92%	67	7.23%
Detergenti ed esfolianti	94	8.83%	10.00%	5.35%	79	4.61%
Maschere	99	16.80%	17.56%	9.78%	98	4.21%
跟踪类别月环比趋势查看基于销售额、收入和浏览量的类别增长情况。开始免费试用

Bellezza类别的热门产品

发掘Bellezza类别中浏览量更高的产品。本节重点介绍在产品浏览量、收入和销售数量方面表现优异的产品，展示当前能够吸引消费者并带来销售额的产品。

TOP 产品

Aug 2026 对比 Aug 2025

导出 Excel

过滤条件：

产品	品类	品牌	产品浏览	更改	营收	更改	销售数量	更改
NIVEA SUN Protect & Hydrate SPF 50+ Formato Viaggio 100 ml Crema solare 50+ idratante 48h ad assorbimento rapido Protezione solare 50+ resistente all'acqua con Vitamina C e Acido Ialuronico	...> Protezione solare corpo	Nivea Sun	229.3K	404.76%	0.70%	3.29%	97	9.64%
Catwalk by TIGI Curls Rock Amplifier Crema Styling 150ml	...> Creme e lozioni	TIGI	132.1K	40.94%	6.62%	3.69%	95	9.69%
celimax The Vita A Retinal Shot Tightening Booster \| Booster rassodante anti-rughe con retinal effetto immediato contro rughe e ruga del leone anti-età skincare coreana 15 ml	...> Maschere	celimax	131.2K	=	1.52%	19.08%	94	9.23%
The Ordinary Glycolic Acid 7% Exfoliating Toner Esfoliante Acido Glicolico Tonico quotidiano illuminante e levigante per un tono della pelle più uniforme 240ml	...> Gel detergenti	The Ordinary	126K	=	5.37%	9.55%	75	3.69%
medicube PDRN Pink Peptide Serum - Siero PDRN Viso con Peptidi e Niacinamide Idratazione e Pelle Più Tonica Per un Incarnato Più Uniforme Skincare Coreana 30 ml	...> Sieri e liquidi	medicube	123K	=	6.78%	5.51%	< 50	3.58%
NIVEA SUN Protect & Hydrate SPF 50+ Formato Viaggio 100 ml Crema solare 50+ idratante 48h ad assorbimento rapido Protezione solare 50+ resistente all'acqua con Vitamina C e Acido Ialuronico	...> Protezione solare corpo	Nivea Sun	229.3K	404.76%	0.70%	3.29%	97	9.64%
Catwalk by TIGI Curls Rock Amplifier Crema Styling 150ml	...> Creme e lozioni	TIGI	132.1K	40.94%	6.62%	3.69%	95	9.69%
celimax The Vita A Retinal Shot Tightening Booster \| Booster rassodante anti-rughe con retinal effetto immediato contro rughe e ruga del leone anti-età skincare coreana 15 ml	...> Maschere	celimax	131.2K	=	1.52%	19.08%	94	9.23%
The Ordinary Glycolic Acid 7% Exfoliating Toner Esfoliante Acido Glicolico Tonico quotidiano illuminante e levigante per un tono della pelle più uniforme 240ml	...> Gel detergenti	The Ordinary	126K	=	5.37%	9.55%	75	3.69%
medicube PDRN Pink Peptide Serum - Siero PDRN Viso con Peptidi e Niacinamide Idratazione e Pelle Più Tonica Per un Incarnato Più Uniforme Skincare Coreana 30 ml	...> Sieri e liquidi	medicube	123K	=	6.78%	5.51%	< 50	3.58%
畅销产品及其原因探索亚马逊上产品浏览量、销售额和收入表现更佳的产品。一目了然地发现趋势、类别优胜者和新兴畅销产品。开始免费试用

amazon.it上的Bellezza类别概括性分析

2026-08-01T00:00:00期间，amazon.it上的Bellezza类别产生了 €170.8M 的总收入。

此类别中的领先品牌是 medicube、The Ordinary 和 CeraVe，它们在收入和消费者参与度方面脱颖而出。

表现更优的产品是 NIVEA SUN Protect & Hydrate SPF 50+ Formato Viaggio 100 ml Crema solare 50+ idratante 48h ad assorbimento rapido Protezione solare 50+ resistente all'acqua con Vitamina C e Acido Ialuronico，也是该类别中的畅销产品。