发掘 amazon.co.uk的亚马逊All PC & Mac Software类别市场领导者

See the full list of Market Leaders In Amazon All PC & Mac Software in amazon.co.uk for 9月1日, and read the full analysis below

最后更新时间：九月 1, 2026

All PC & Mac Software类别的顶级品牌

查看哪些品牌在amazon.co.uk上的All PC & Mac Software类别取得了领先地位。分析顶级品牌的数据，包括收入、产品浏览量和转化率，清晰展示品牌在类别中的竞争力。

热门品牌

Sep 2026 对比 Sep 2025

品牌	收入分成	更改	产品浏览	更改	CVR	更改	ASP	更改
Adobe	20.85%	12.23pp	24K	12.23%	5.65%	212.10%	£211.03	32.82%
McAfee	19.42%	9.30pp	5.9K	9.74%	0.98%	202.65%	£106.98	24.59%
Bitdefender	7.75%	2.93pp	23.8K	9.10%	5.27%	3.27%	£44.12	29.49%
Generic	1.42%	1.05pp	24K	5.88%	2.13%	170.26%	£3.96	30.56%
PixelClassics	0.55%	0.32pp	23.9K	6.16%	4.74%	150.79%	£149.02	5.04%
Adobe	20.85%	12.23pp	24K	12.23%	5.65%	212.10%	£211.03	32.82%
McAfee	19.42%	9.30pp	5.9K	9.74%	0.98%	202.65%	£106.98	24.59%
Bitdefender	7.75%	2.93pp	23.8K	9.10%	5.27%	3.27%	£44.12	29.49%
Generic	1.42%	1.05pp	24K	5.88%	2.13%	170.26%	£3.96	30.56%
PixelClassics	0.55%	0.32pp	23.9K	6.16%	4.74%	150.79%	£149.02	5.04%
谁是您所在类别的佼佼者？按收入、浏览量和转化率查看热门品牌。免费试用

渠道明细和表现

了解All PC & Mac Software类别中的顶流品牌从何处获得流量。本节细分了主要流量来源，揭示了哪些渠道为表现优异的品牌带来了更高的曝光度和销售额。

60%

40%

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站内搜索组织

OSS 付费

引用

社交

了解顶级品牌如何在亚马逊上吸引流量并提高销售额。

查看完整的渠道明细

Adobe

McAfee

Bitdefender

Generic

PixelClassics

All PC & Mac Software类别中的畅销子类别

浏览All PC & Mac Software类别中的子类别明细。本节提供有关不同子类别表现的洞见，帮助确定哪些细分市场正在增长、哪些细分市场更具竞争力、哪里的消费者兴趣点正在发生变化。

绩效

Sep 2026 对比 Sep 2025

导出 Excel

品类	销售数量	更改	营收	更改	产品浏览	更改
Antivirus & Security	96	9.73%	3.59%	8.52%	94	9.10%
	71	6.86%	9.90%	8.83%	68	0.25%
Office Suites	解锁完整列表 >	10.33%	0.52%	5.34%	< 50	18.80%
	< 50	3.56%	13.99%	8.38%	< 50	4.37%
Graphic Design Suites	< 50	3.14%	13.50%	3.41%	51	4.66%
Photography	解锁完整列表 >	7.55%	9.58%	12.00%	50	9.49%
Antivirus & Security	96	9.73%	3.59%	8.52%	94	9.10%
	71	6.86%	9.90%	8.83%	68	0.25%
Office Suites	解锁完整列表 >	10.33%	0.52%	5.34%	< 50	18.80%
	< 50	3.56%	13.99%	8.38%	< 50	4.37%
Graphic Design Suites	< 50	3.14%	13.50%	3.41%	51	4.66%
跟踪类别月环比趋势查看基于销售额、收入和浏览量的类别增长情况。开始免费试用

All PC & Mac Software类别的热门产品

发掘All PC & Mac Software类别中浏览量更高的产品。本节重点介绍在产品浏览量、收入和销售数量方面表现优异的产品，展示当前能够吸引消费者并带来销售额的产品。

TOP 产品

Sep 2026 对比 Sep 2025

导出 Excel

过滤条件：

产品	品类	品牌	产品浏览	更改	营收	更改	销售数量	更改
McAfee Total Protection 3-Devices 2026 \| Security Software Includes Antivirus VPN Scam Protection Identity Monitoring \| 1-Year Subscription with Auto-Renewal \| Digital download	...> All PC & Mac Software	McAfee	18.2K	296.94%	2.79%	9.49%	95	1.01%
McAfee Total Protection 3-Devices 2026 \| Amazon Exclusive\|15-Months\| Antivirus VPN Scam Protection Identity Monitoring \| 15-Months Subscription with Auto-Renewal \| Digital download	...> Antivirus & Security	McAfee	14.1K	10.67%	6.45%	5.11%	100	12.85%
Amazon Music for PC [Download]	...> All PC & Mac Software	Amazon	12.9K	293.93%	12.53%	15.87%	72	2.01%
Microsoft Office Home 2024 \| One-Time purchase \| Word Excel Powerpoint \| Activation code by email	...> Office Suites	Microsoft	12.5K	28.51%	9.62%	6.42%	< 50	5.43%
Microsoft 365 Family \| 12 Months \| 6 People \| Up to 6TB Storage \| AI Office Apps \| Annual auto-renewing Amazon subscription	...> Office Suites	Microsoft	9.5K	7.48%	5.68%	8.19%	87	9.63%
McAfee Total Protection 3-Devices 2026 \| Security Software Includes Antivirus VPN Scam Protection Identity Monitoring \| 1-Year Subscription with Auto-Renewal \| Digital download	...> All PC & Mac Software	McAfee	18.2K	296.94%	2.79%	9.49%	95	1.01%
McAfee Total Protection 3-Devices 2026 \| Amazon Exclusive\|15-Months\| Antivirus VPN Scam Protection Identity Monitoring \| 15-Months Subscription with Auto-Renewal \| Digital download	...> Antivirus & Security	McAfee	14.1K	10.67%	6.45%	5.11%	100	12.85%
Amazon Music for PC [Download]	...> All PC & Mac Software	Amazon	12.9K	293.93%	12.53%	15.87%	72	2.01%
Microsoft Office Home 2024 \| One-Time purchase \| Word Excel Powerpoint \| Activation code by email	...> Office Suites	Microsoft	12.5K	28.51%	9.62%	6.42%	< 50	5.43%
Microsoft 365 Family \| 12 Months \| 6 People \| Up to 6TB Storage \| AI Office Apps \| Annual auto-renewing Amazon subscription	...> Office Suites	Microsoft	9.5K	7.48%	5.68%	8.19%	87	9.63%
畅销产品及其原因探索亚马逊上产品浏览量、销售额和收入表现更佳的产品。一目了然地发现趋势、类别优胜者和新兴畅销产品。开始免费试用

amazon.co.uk上的All PC & Mac Software类别概括性分析

2026-09-01T00:00:00期间，amazon.co.uk上的All PC & Mac Software类别产生了 £1.4M 的总收入。

此类别中的领先品牌是 Adobe、McAfee 和 Bitdefender，它们在收入和消费者参与度方面脱颖而出。

表现更优的产品是 McAfee Total Protection 3-Devices 2026 | Security Software Includes Antivirus VPN Scam Protection Identity Monitoring | 1-Year Subscription with Auto-Renewal | Digital download，也是该类别中的畅销产品。