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发掘 amazon.co.uk的亚马逊All PC & Mac Software类别市场领导者

See the full list of Market Leaders In Amazon All PC & Mac Software in amazon.co.uk for 8月1日, and read the full analysis below

最后更新时间：八月 1, 2026

All PC & Mac Software类别的顶级品牌

查看哪些品牌在amazon.co.uk上的All PC & Mac Software类别取得了领先地位。分析顶级品牌的数据，包括收入、产品浏览量和转化率，清晰展示品牌在类别中的竞争力。

热门品牌
Aug 2026 对比 Aug 2025
导出 Excel
品牌收入分成更改产品浏览更改CVR更改ASP更改
McAfee18.95%12.85pp73K86.27%25.33%130.46%£16.594.45%
Adobe30.29%10.73pp29.2K42.92%10.28%68.83%£15.153.00%
Bitdefender6.85%1.96pp20.5K77.36%24.70%27.63%£2.181.92%
Norton10.95%0.45pp47.1K61.51%17.55%0.87%£1.302.39%
Generic0.60%0.44pp7.6K62.15%13.89%36.36%£1.960.62%
McAfee18.95%12.85pp73K86.27%25.33%130.46%£16.594.45%
Adobe30.29%10.73pp29.2K42.92%10.28%68.83%£15.153.00%
Bitdefender6.85%1.96pp20.5K77.36%24.70%27.63%£2.181.92%
Norton10.95%0.45pp47.1K61.51%17.55%0.87%£1.302.39%
Generic0.60%0.44pp7.6K62.15%13.89%36.36%£1.960.62%

谁是您所在类别的佼佼者？

按收入、浏览量和转化率查看热门品牌。
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渠道明细和表现

了解All PC & Mac Software类别中的顶流品牌从何处获得流量。 本节细分了主要流量来源，揭示了哪些渠道为表现优异的品牌带来了更高的曝光度和销售额。

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了解顶级品牌如何在亚马逊上吸引流量并提高销售额。

查看完整的渠道明细
McAfee
Adobe
Bitdefender
Norton
Generic

All PC & Mac Software类别中的畅销子类别

浏览All PC & Mac Software类别中的子类别明细。本节提供有关不同子类别表现的洞见，帮助确定哪些细分市场正在增长、哪些细分市场更具竞争力、哪里的消费者兴趣点正在发生变化。

绩效
Aug 2026 对比 Aug 2025
导出 Excel
品类销售数量更改营收更改产品浏览更改
Antivirus & Security969.73%3.59%8.52%949.10%
716.86%9.90%8.83%680.25%
Office Suites解锁完整列表 >10.33%0.52%5.34%< 5018.80%
< 503.56%13.99%8.38%< 504.37%
Graphic Design Suites< 503.14%13.50%3.41%514.66%
Photography解锁完整列表 >7.55%9.58%12.00%509.49%
Antivirus & Security969.73%3.59%8.52%949.10%
716.86%9.90%8.83%680.25%
Office Suites解锁完整列表 >10.33%0.52%5.34%< 5018.80%
< 503.56%13.99%8.38%< 504.37%
Graphic Design Suites< 503.14%13.50%3.41%514.66%

跟踪类别月环比趋势

查看基于销售额、收入和浏览量的类别增长情况。
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All PC & Mac Software类别的热门产品

发掘All PC & Mac Software类别中浏览量更高的产品。本节重点介绍在产品浏览量、收入和销售数量方面表现优异的产品，展示当前能够吸引消费者并带来销售额的产品。

TOP 产品
Aug 2026 对比 Aug 2025
导出 Excel
过滤条件：
产品品类品牌产品浏览更改营收更改销售数量更改
McAfee Total Protection 5-Devices 2026 | Amazon Exclusive| 15-Months| Antivirus VPN Scam Protection Identity Monitoring | 15-Months Subscription with Auto-Renewal | Digital download
McAfee Total Protection 5-Devices 2026 | Amazon Exclusive| 15-Months| Antivirus VPN Scam Protection Identity Monitoring | 15-Months Subscription with Auto-Renewal | Digital download
...> All PC & Mac Software
McAfee15.3K195.65%13.68%8.93%8713.56%
Amazon Music for PC [Download]
Amazon Music for PC [Download]
...> All PC & Mac Software
Amazon13.9K54.74%12.53%15.87%722.01%
Microsoft Office Home 2024 | One-Time purchase | Word Excel Powerpoint | Activation code by email
Microsoft Office Home 2024 | One-Time purchase | Word Excel Powerpoint | Activation code by email
...> Office Suites
Microsoft13.1K49.30%9.62%6.42%< 505.43%
McAfee Total Protection 3-Devices 2026 | Security Software Includes Antivirus VPN Scam Protection Identity Monitoring | 1-Year Subscription with Auto-Renewal | Digital download
McAfee Total Protection 3-Devices 2026 | Security Software Includes Antivirus VPN Scam Protection Identity Monitoring | 1-Year Subscription with Auto-Renewal | Digital download
...> All PC & Mac Software
McAfee12.9K135.52%2.79%9.49%951.01%
McAfee Total Protection 3-Devices 2026 | Amazon Exclusive|15-Months| Antivirus VPN Scam Protection Identity Monitoring | 15-Months Subscription with Auto-Renewal | Digital download
McAfee Total Protection 3-Devices 2026 | Amazon Exclusive|15-Months| Antivirus VPN Scam Protection Identity Monitoring | 15-Months Subscription with Auto-Renewal | Digital download
...> Antivirus & Security
McAfee12.5K12.68%6.45%5.11%10012.85%
McAfee Total Protection 5-Devices 2026 | Amazon Exclusive| 15-Months| Antivirus VPN Scam Protection Identity Monitoring | 15-Months Subscription with Auto-Renewal | Digital download
McAfee Total Protection 5-Devices 2026 | Amazon Exclusive| 15-Months| Antivirus VPN Scam Protection Identity Monitoring | 15-Months Subscription with Auto-Renewal | Digital download
...> All PC & Mac Software
McAfee15.3K195.65%13.68%8.93%8713.56%
Amazon Music for PC [Download]
Amazon Music for PC [Download]
...> All PC & Mac Software
Amazon13.9K54.74%12.53%15.87%722.01%
Microsoft Office Home 2024 | One-Time purchase | Word Excel Powerpoint | Activation code by email
Microsoft Office Home 2024 | One-Time purchase | Word Excel Powerpoint | Activation code by email
...> Office Suites
Microsoft13.1K49.30%9.62%6.42%< 505.43%
McAfee Total Protection 3-Devices 2026 | Security Software Includes Antivirus VPN Scam Protection Identity Monitoring | 1-Year Subscription with Auto-Renewal | Digital download
McAfee Total Protection 3-Devices 2026 | Security Software Includes Antivirus VPN Scam Protection Identity Monitoring | 1-Year Subscription with Auto-Renewal | Digital download
...> All PC & Mac Software
McAfee12.9K135.52%2.79%9.49%951.01%
McAfee Total Protection 3-Devices 2026 | Amazon Exclusive|15-Months| Antivirus VPN Scam Protection Identity Monitoring | 15-Months Subscription with Auto-Renewal | Digital download
McAfee Total Protection 3-Devices 2026 | Amazon Exclusive|15-Months| Antivirus VPN Scam Protection Identity Monitoring | 15-Months Subscription with Auto-Renewal | Digital download
...> Antivirus & Security
McAfee12.5K12.68%6.45%5.11%10012.85%

畅销产品及其原因

探索亚马逊上产品浏览量、销售额和收入表现更佳的产品。
一目了然地发现趋势、类别优胜者和新兴畅销产品。
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amazon.co.uk上的All PC & Mac Software类别概括性分析

2026-08-01T00:00:00期间，amazon.co.uk上的All PC & Mac Software类别产生了 £1.6M 的总收入。

此类别中的领先品牌是 McAfee、Adobe 和 Bitdefender，它们在收入和消费者参与度方面脱颖而出。

表现更优的产品是 McAfee Total Protection 5-Devices 2026 | Amazon Exclusive| 15-Months| Antivirus VPN Scam Protection Identity Monitoring | 15-Months Subscription with Auto-Renewal | Digital download，也是该类别中的畅销产品。