发掘 amazon.co.uk的亚马逊Fashion类别市场领导者

See the full list of Market Leaders In Amazon Fashion in amazon.co.uk for 10月1日, and read the full analysis below

最后更新时间：十月 1, 2026

Fashion类别的顶级品牌

查看哪些品牌在amazon.co.uk上的Fashion类别取得了领先地位。分析顶级品牌的数据，包括收入、产品浏览量和转化率，清晰展示品牌在类别中的竞争力。

热门品牌

Oct 2026 对比 Oct 2025

品牌	收入分成	更改	产品浏览	更改	CVR	更改	ASP	更改
adidas	3.03%	0.88pp	4.3M	5.26%	4.00%	42.00%	£28.28	7.74%
Ted Baker	0.63%	0.49pp	463.6K	5.25%	3.58%	39.78%	£4.07	0.55%
Amazon Essentials	1.66%	0.27pp	230.8K	4.46%	1.40%	9.93%	£10.59	5.61%
BOSS	0.40%	0.26pp	1.1M	5.16%	2.19%	41.85%	£27.40	2.10%
COOFANDY	0.34%	0.22pp	1.3M	1.93%	3.77%	19.44%	£22.87	1.26%
adidas	3.03%	0.88pp	4.3M	5.26%	4.00%	42.00%	£28.28	7.74%
Ted Baker	0.63%	0.49pp	463.6K	5.25%	3.58%	39.78%	£4.07	0.55%
Amazon Essentials	1.66%	0.27pp	230.8K	4.46%	1.40%	9.93%	£10.59	5.61%
BOSS	0.40%	0.26pp	1.1M	5.16%	2.19%	41.85%	£27.40	2.10%
COOFANDY	0.34%	0.22pp	1.3M	1.93%	3.77%	19.44%	£22.87	1.26%
谁是您所在类别的佼佼者？按收入、浏览量和转化率查看热门品牌。免费试用

渠道明细和表现

了解Fashion类别中的顶流品牌从何处获得流量。本节细分了主要流量来源，揭示了哪些渠道为表现优异的品牌带来了更高的曝光度和销售额。

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站内搜索组织

OSS 付费

引用

社交

了解顶级品牌如何在亚马逊上吸引流量并提高销售额。

查看完整的渠道明细

adidas

Ted Baker

Amazon Essentials

BOSS

COOFANDY

Fashion类别中的畅销子类别

浏览Fashion类别中的子类别明细。本节提供有关不同子类别表现的洞见，帮助确定哪些细分市场正在增长、哪些细分市场更具竞争力、哪里的消费者兴趣点正在发生变化。

绩效

Oct 2026 对比 Oct 2025

导出 Excel

品类	销售数量	更改	营收	更改	产品浏览	更改
	83	1.41%	10.00%	11.56%	< 50	9.92%
	78	9.99%	9.34%	12.53%	55	0.68%
Tops, T-Shirts & Shirts	84	0.38%	7.74%	6.85%	97	3.07%
Activewear	79	5.13%	0.52%	1.99%	83	10.74%
Underwear	96	9.74%	8.47%	9.38%	100	2.95%
Socks & Hosiery	100	1.68%	6.45%	7.30%	94	9.90%
Trousers	解锁完整列表 >	7.74%	16.14%	3.88%	56	3.34%
	79	1.81%	9.45%	0.90%	56	14.60%
Fashion & Athletic Trainers	100	1.06%	6.96%	14.77%	88	6.88%
Work & Utility Footwear	< 50	3.73%	8.01%	3.27%	53	3.81%
Slippers	65	9.14%	4.11%	4.77%	86	6.62%
Clogs & Mules	72	2.56%	3.73%	7.74%	67	8.05%
Sandals	解锁完整列表 >	3.99%	11.97%	1.07%	< 50	12.01%
	68	9.91%	9.81%	15.45%	63	1.57%
Hats & Caps	55	17.54%	9.03%	8.35%	< 50	9.54%
Ties, Cummerbunds & Pocket Squares	< 50	6.04%	2.80%	0.42%	< 50	8.54%
Belts	66	9.55%	10.00%	18.32%	< 50	3.94%
Eyewear & Accessories	100	14.81%	19.58%	9.95%	100	5.35%
Handkerchiefs	解锁完整列表 >	8.88%	5.32%	18.66%	96	6.57%
	< 50	14.55%	5.10%	9.97%	87	5.05%
Wrist Watches	91	9.82%	2.97%	12.65%	84	3.03%
Watch Straps	64	19.48%	10.82%	4.15%	96	10.91%
Fashion Smartwatches	74	8.39%	8.01%	5.81%	64	17.84%
Pocket & Fob Watches	解锁完整列表 >	17.55%	3.32%	9.95%	< 50	8.12%
	52	9.86%	7.35%	5.03%	56	7.38%
Necklaces	77	3.02%	18.01%	4.10%	< 50	17.92%
Bracelets	89	1.08%	16.22%	0.48%	88	9.52%
Rings	97	5.85%	15.14%	6.62%	94	15.05%
Cufflinks & Shirt Accessories	84	6.47%	9.61%	6.84%	< 50	9.59%
Earrings	解锁完整列表 >	1.07%	19.10%	1.73%	91	6.87%
	90	0.43%	9.96%	5.20%	99	5.81%
	100	18.94%	13.36%	8.96%	93	1.46%
Nightwear, Lingerie & Underwear	52	6.81%	1.18%	9.61%	56	1.11%
Socks & Tights	< 50	0.77%	6.13%	5.80%	62	6.23%
Activewear	< 50	7.35%	2.64%	14.20%	< 50	15.05%
Tops, T-Shirts & Blouses	100	13.46%	17.83%	7.03%	100	6.64%
Swim	解锁完整列表 >	7.48%	9.78%	15.16%	100	1.34%
	74	6.80%	3.81%	0.79%	91	8.01%
Slippers	59	1.26%	4.70%	7.07%	53	9.94%
Fashion & Athletic Trainers	74	3.04%	9.61%	6.83%	99	3.98%
Sandals & Slides	68	1.20%	6.78%	14.97%	99	6.70%
Boots	< 50	1.36%	6.09%	7.13%	51	9.93%
Clogs & Mules	解锁完整列表 >	0.88%	3.52%	5.72%	100	9.99%
	77	9.23%	9.94%	6.78%	53	6.01%
Eyewear & Accessories	92	8.97%	7.00%	5.83%	100	5.26%
Hats & Caps	86	9.76%	9.94%	16.90%	65	2.75%
Scarves & Wraps	73	13.24%	5.11%	10.00%	68	6.17%
Belts	98	9.74%	9.61%	9.43%	99	2.91%
Gloves & Mittens	解锁完整列表 >	12.23%	19.09%	6.45%	64	3.79%
	86	14.24%	2.68%	8.38%	100	16.04%
Earrings	100	5.63%	8.97%	8.05%	79	2.03%
Necklaces	98	4.84%	15.01%	6.74%	93	1.84%
Bracelets	< 50	0.85%	9.93%	5.50%	87	5.53%
Charms	83	3.16%	9.59%	6.90%	52	3.89%
Rings	解锁完整列表 >	7.64%	9.36%	12.23%	85	2.46%
	< 50	14.95%	16.32%	7.65%	< 50	7.30%
Totes	98	9.77%	7.44%	16.84%	96	15.98%
Cross-Body Bags	84	16.32%	7.90%	9.83%	87	9.73%
Hobos & Shoulder Bags	< 50	7.50%	9.26%	14.57%	50	10.36%
Top-Handle Bags	< 50	10.69%	16.19%	9.89%	60	7.36%
Fashion Backpacks	解锁完整列表 >	17.91%	13.38%	9.51%	97	8.40%
	83	1.41%	10.00%	11.56%	< 50	9.92%
	78	9.99%	9.34%	12.53%	55	0.68%
Tops, T-Shirts & Shirts	84	0.38%	7.74%	6.85%	97	3.07%
Activewear	79	5.13%	0.52%	1.99%	83	10.74%
Underwear	96	9.74%	8.47%	9.38%	100	2.95%
跟踪类别月环比趋势查看基于销售额、收入和浏览量的类别增长情况。开始免费试用

Fashion类别的热门产品

发掘Fashion类别中浏览量更高的产品。本节重点介绍在产品浏览量、收入和销售数量方面表现优异的产品，展示当前能够吸引消费者并带来销售额的产品。

TOP 产品

Oct 2026 对比 Oct 2025

导出 Excel

过滤条件：

产品	品类	品牌	产品浏览	更改	营收	更改	销售数量	更改
Ted Baker Sport Womens Annabelle Lace Back Tennis Tank	...> T-Shirts	Ted Baker	122.7K	=	0.19%	0.26%	81	4.21%
Ted Baker Sport Mens Henry Tennis T-Shirt Navy Medium	...> T-Shirts	Ted Baker	94.7K	=	17.35%	0.29%	64	3.05%
TUMELLA Strongest Windproof Travel Umbrella (Compact 100MPH Wind-Tested)	...> Folding Umbrellas	TUMELLA	77.7K	15.81%	11.71%	9.83%	98	1.92%
AOOSU Expandable Pencil Case Large Capacity Pencil Cases Portable Beautiful Stationery Organizer for Boys Girls Teen College Students School Adults & Office Supplies Green	...> Fashion	AOOSU	68.4K	=	0.57%	4.31%	74	4.94%
SY COMPACT Travel Umbrella Windproof Automatic Unbreakable UV Protection	...> Folding Umbrellas	SY COMPACT	67.1K	51.90%	9.80%	0.38%	100	8.91%
Ted Baker Sport Womens Annabelle Lace Back Tennis Tank	...> T-Shirts	Ted Baker	122.7K	=	0.19%	0.26%	81	4.21%
Ted Baker Sport Mens Henry Tennis T-Shirt Navy Medium	...> T-Shirts	Ted Baker	94.7K	=	17.35%	0.29%	64	3.05%
TUMELLA Strongest Windproof Travel Umbrella (Compact 100MPH Wind-Tested)	...> Folding Umbrellas	TUMELLA	77.7K	15.81%	11.71%	9.83%	98	1.92%
AOOSU Expandable Pencil Case Large Capacity Pencil Cases Portable Beautiful Stationery Organizer for Boys Girls Teen College Students School Adults & Office Supplies Green	...> Fashion	AOOSU	68.4K	=	0.57%	4.31%	74	4.94%
SY COMPACT Travel Umbrella Windproof Automatic Unbreakable UV Protection	...> Folding Umbrellas	SY COMPACT	67.1K	51.90%	9.80%	0.38%	100	8.91%
畅销产品及其原因探索亚马逊上产品浏览量、销售额和收入表现更佳的产品。一目了然地发现趋势、类别优胜者和新兴畅销产品。开始免费试用

amazon.co.uk上的Fashion类别概括性分析

2026-10-01T00:00:00期间，amazon.co.uk上的Fashion类别产生了 £160.8M 的总收入。

此类别中的领先品牌是 adidas、Ted Baker 和 Amazon Essentials，它们在收入和消费者参与度方面脱颖而出。

表现更优的产品是 Ted Baker Sport Womens Annabelle Lace Back Tennis Tank，也是该类别中的畅销产品。