发掘 amazon.co.uk的亚马逊Fashion类别市场领导者

See the full list of Market Leaders In Amazon Fashion in amazon.co.uk for 7月1日, and read the full analysis below

最后更新时间：七月 1, 2026

Fashion类别的顶级品牌

查看哪些品牌在amazon.co.uk上的Fashion类别取得了领先地位。分析顶级品牌的数据，包括收入、产品浏览量和转化率，清晰展示品牌在类别中的竞争力。

热门品牌

Jul 2026 对比 Jul 2025

品牌	收入分成	更改	产品浏览	更改	CVR	更改	ASP	更改
adidas	2.92%	1.43pp	7.1M	100.48%	3.95%	78.27%	£27.68	16.02%
APTRO	0.49%	0.32pp	2.1M	10.48%	3.38%	29.21%	£25.36	12.85%
COOFANDY	0.41%	0.29pp	7.1M	31.08%	1.77%	51.70%	£4.58	3.19%
Meta	0.28%	0.26pp	1M	39.29%	3.79%	10.80%	£24.66	15.78%
Silvern Metals	0.56%	0.24pp	1.2M	97.71%	2.13%	59.26%	£11.26	15.81%
adidas	2.92%	1.43pp	7.1M	100.48%	3.95%	78.27%	£27.68	16.02%
APTRO	0.49%	0.32pp	2.1M	10.48%	3.38%	29.21%	£25.36	12.85%
COOFANDY	0.41%	0.29pp	7.1M	31.08%	1.77%	51.70%	£4.58	3.19%
Meta	0.28%	0.26pp	1M	39.29%	3.79%	10.80%	£24.66	15.78%
Silvern Metals	0.56%	0.24pp	1.2M	97.71%	2.13%	59.26%	£11.26	15.81%
谁是您所在类别的佼佼者？按收入、浏览量和转化率查看热门品牌。免费试用

渠道明细和表现

了解Fashion类别中的顶流品牌从何处获得流量。本节细分了主要流量来源，揭示了哪些渠道为表现优异的品牌带来了更高的曝光度和销售额。

60%

40%

20%

0

站内搜索组织

OSS 付费

引用

社交

了解顶级品牌如何在亚马逊上吸引流量并提高销售额。

查看完整的渠道明细

adidas

APTRO

COOFANDY

Fashion类别中的畅销子类别

浏览Fashion类别中的子类别明细。本节提供有关不同子类别表现的洞见，帮助确定哪些细分市场正在增长、哪些细分市场更具竞争力、哪里的消费者兴趣点正在发生变化。

绩效

Jul 2026 对比 Jul 2025

导出 Excel

品类	销售数量	更改	营收	更改	产品浏览	更改
	83	1.41%	10.00%	11.56%	< 50	9.92%
	78	9.99%	9.34%	12.53%	55	0.68%
Tops, T-Shirts & Shirts	84	0.38%	7.74%	6.85%	97	3.07%
Activewear	79	5.13%	0.52%	1.99%	83	10.74%
Underwear	96	9.74%	8.47%	9.38%	100	2.95%
Shorts	98	9.21%	1.61%	9.71%	99	9.82%
Socks & Hosiery	解锁完整列表 >	1.68%	6.45%	7.30%	94	9.90%
	79	1.81%	9.45%	0.90%	56	14.60%
Fashion & Athletic Trainers	100	1.06%	6.96%	14.77%	88	6.88%
Work & Utility Footwear	< 50	3.73%	8.01%	3.27%	53	3.81%
Slippers	65	9.14%	4.11%	4.77%	86	6.62%
Clogs & Mules	72	2.56%	3.73%	7.74%	67	8.05%
Flip Flops & Thongs	解锁完整列表 >	5.38%	8.91%	1.34%	99	8.91%
	68	9.91%	9.81%	15.45%	63	1.57%
Hats & Caps	55	17.54%	9.03%	8.35%	< 50	9.54%
Eyewear & Accessories	100	14.81%	19.58%	9.95%	100	5.35%
Ties, Cummerbunds & Pocket Squares	< 50	6.04%	2.80%	0.42%	< 50	8.54%
Belts	66	9.55%	10.00%	18.32%	< 50	3.94%
Handkerchiefs	解锁完整列表 >	8.88%	5.32%	18.66%	96	6.57%
	< 50	14.55%	5.10%	9.97%	87	5.05%
Wrist Watches	91	9.82%	2.97%	12.65%	84	3.03%
Watch Straps	64	19.48%	10.82%	4.15%	96	10.91%
Fashion Smartwatches	74	8.39%	8.01%	5.81%	64	17.84%
Pocket & Fob Watches	解锁完整列表 >	17.55%	3.32%	9.95%	< 50	8.12%
	52	9.86%	7.35%	5.03%	56	7.38%
Necklaces	77	3.02%	18.01%	4.10%	< 50	17.92%
Bracelets	89	1.08%	16.22%	0.48%	88	9.52%
Rings	97	5.85%	15.14%	6.62%	94	15.05%
Cufflinks & Shirt Accessories	84	6.47%	9.61%	6.84%	< 50	9.59%
Earrings	解锁完整列表 >	1.07%	19.10%	1.73%	91	6.87%
	90	0.43%	9.96%	5.20%	99	5.81%
	100	18.94%	13.36%	8.96%	93	1.46%
Nightwear, Lingerie & Underwear	52	6.81%	1.18%	9.61%	56	1.11%
Tops, T-Shirts & Blouses	100	13.46%	17.83%	7.03%	100	6.64%
Socks & Tights	< 50	0.77%	6.13%	5.80%	62	6.23%
Activewear	< 50	7.35%	2.64%	14.20%	< 50	15.05%
Swim	解锁完整列表 >	7.48%	9.78%	15.16%	100	1.34%
	74	6.80%	3.81%	0.79%	91	8.01%
Sandals & Slides	68	1.20%	6.78%	14.97%	99	6.70%
Fashion & Athletic Trainers	74	3.04%	9.61%	6.83%	99	3.98%
Slippers	59	1.26%	4.70%	7.07%	53	9.94%
Clogs & Mules	96	0.88%	3.52%	5.72%	100	9.99%
Court Shoes	解锁完整列表 >	5.13%	0.65%	9.75%	77	15.21%
	77	9.23%	9.94%	6.78%	53	6.01%
Hats & Caps	86	9.76%	9.94%	16.90%	65	2.75%
Eyewear & Accessories	92	8.97%	7.00%	5.83%	100	5.26%
Scarves & Wraps	73	13.24%	5.11%	10.00%	68	6.17%
Belts	98	9.74%	9.61%	9.43%	99	2.91%
Gloves & Mittens	解锁完整列表 >	12.23%	19.09%	6.45%	64	3.79%
	86	14.24%	2.68%	8.38%	100	16.04%
Earrings	100	5.63%	8.97%	8.05%	79	2.03%
Necklaces	98	4.84%	15.01%	6.74%	93	1.84%
Bracelets	< 50	0.85%	9.93%	5.50%	87	5.53%
Charms	83	3.16%	9.59%	6.90%	52	3.89%
Rings	解锁完整列表 >	7.64%	9.36%	12.23%	85	2.46%
	< 50	14.95%	16.32%	7.65%	< 50	7.30%
Cross-Body Bags	84	16.32%	7.90%	9.83%	87	9.73%
Totes	98	9.77%	7.44%	16.84%	96	15.98%
Hobos & Shoulder Bags	< 50	7.50%	9.26%	14.57%	50	10.36%
Clutches	89	8.53%	9.76%	17.44%	99	7.67%
Top-Handle Bags	解锁完整列表 >	10.69%	16.19%	9.89%	60	7.36%
	83	1.41%	10.00%	11.56%	< 50	9.92%
	78	9.99%	9.34%	12.53%	55	0.68%
Tops, T-Shirts & Shirts	84	0.38%	7.74%	6.85%	97	3.07%
Activewear	79	5.13%	0.52%	1.99%	83	10.74%
Underwear	96	9.74%	8.47%	9.38%	100	2.95%
跟踪类别月环比趋势查看基于销售额、收入和浏览量的类别增长情况。开始免费试用

Fashion类别的热门产品

发掘Fashion类别中浏览量更高的产品。本节重点介绍在产品浏览量、收入和销售数量方面表现优异的产品，展示当前能够吸引消费者并带来销售额的产品。

TOP 产品

Jul 2026 对比 Jul 2025

导出 Excel

过滤条件：

产品	品类	品牌	产品浏览	更改	营收	更改	销售数量	更改
HSUAYEUD Womens Tops Dressy Casual 3/4 Sleeve 3/4 Length Sleeve UK Button Down Summer Tops V Neck T Shirts Blouses Casual Print Tunics Graphic Tees Blue XL	...> T-Shirts	HSUAYEUD	106.5K	=	6.32%	4.08%	< 50	8.81%
Calvin Klein Men’s 3 Pack Trunks Black (Black) M	...> Trunks	Calvin Klein	105.2K	72.84%	6.65%	19.78%	< 50	4.38%
Taygeer for New Ryanair Cabin Bags 40x30x20 Underseat Travel Backpack Cabin Size Rucksack for Plane Hand Luggage Backpack for Travelling Ryan Air Cabin Bag 40x30x20 with Separate Shoe Pouch Black	...> Carry-Ons	Taygeer	88.6K	=	9.69%	5.44%	87	0.32%
AeLion Novelty Fathers Day Dad Socks Gifts from Son Daughter Funny Socks(9-11) Birthday Presents for Daddy Husband Grandpa Secret Santa Gifts for Him Men on Christmas Stocking Stuffers	...> Socks	AeLion	74.8K	=	19.79%	5.44%	53	9.90%
CASIO STANDARD DIGITAL WATCH WITH LED-LIGHT F-91W-1JF	...> Wrist Watches	Casio	74.6K	24.45%	10.00%	19.59%	96	19.61%
HSUAYEUD Womens Tops Dressy Casual 3/4 Sleeve 3/4 Length Sleeve UK Button Down Summer Tops V Neck T Shirts Blouses Casual Print Tunics Graphic Tees Blue XL	...> T-Shirts	HSUAYEUD	106.5K	=	6.32%	4.08%	< 50	8.81%
Calvin Klein Men’s 3 Pack Trunks Black (Black) M	...> Trunks	Calvin Klein	105.2K	72.84%	6.65%	19.78%	< 50	4.38%
Taygeer for New Ryanair Cabin Bags 40x30x20 Underseat Travel Backpack Cabin Size Rucksack for Plane Hand Luggage Backpack for Travelling Ryan Air Cabin Bag 40x30x20 with Separate Shoe Pouch Black	...> Carry-Ons	Taygeer	88.6K	=	9.69%	5.44%	87	0.32%
AeLion Novelty Fathers Day Dad Socks Gifts from Son Daughter Funny Socks(9-11) Birthday Presents for Daddy Husband Grandpa Secret Santa Gifts for Him Men on Christmas Stocking Stuffers	...> Socks	AeLion	74.8K	=	19.79%	5.44%	53	9.90%
CASIO STANDARD DIGITAL WATCH WITH LED-LIGHT F-91W-1JF	...> Wrist Watches	Casio	74.6K	24.45%	10.00%	19.59%	96	19.61%
畅销产品及其原因探索亚马逊上产品浏览量、销售额和收入表现更佳的产品。一目了然地发现趋势、类别优胜者和新兴畅销产品。开始免费试用

amazon.co.uk上的Fashion类别概括性分析

2026-07-01T00:00:00期间，amazon.co.uk上的Fashion类别产生了 £266.9M 的总收入。

此类别中的领先品牌是 adidas、APTRO 和 COOFANDY，它们在收入和消费者参与度方面脱颖而出。

表现更优的产品是 HSUAYEUD Womens Tops Dressy Casual 3/4 Sleeve 3/4 Length Sleeve UK Button Down Summer Tops V Neck T Shirts Blouses Casual Print Tunics Graphic Tees Blue XL，也是该类别中的畅销产品。