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Software上的畅销%site%品牌

See the full list of Market Leaders In Amazon Software for 7月1日, and read the full analysis below

最后更新时间：七月 1, 2026

Software类别的顶级品牌

查看哪些品牌在amazon.com上的Software类别取得了领先地位。分析顶级品牌的数据，包括收入、产品浏览量和转化率，清晰展示品牌在类别中的竞争力。

热门品牌
Jul 2026 对比 Jul 2025
导出 Excel
品牌收入分成更改产品浏览更改CVR更改ASP更改
Intuit10.18%3.16pp85.7K75.16%14.06%23.84%$89.593.05%
Generic4.44%2.03pp51.9K63.93%11.56%14.68%$13.992.27%
Rosetta Stone2.09%1.86pp25.9K75.15%11.49%11.62%$72.122.85%
Sage Software2.52%1.41pp59.6K22.35%13.37%8.82%$29.091.70%
H&R Block3.24%1.02pp69.4K50.30%3.65%10.98%$48.200.68%
Intuit10.18%3.16pp85.7K75.16%14.06%23.84%$89.593.05%
Generic4.44%2.03pp51.9K63.93%11.56%14.68%$13.992.27%
Rosetta Stone2.09%1.86pp25.9K75.15%11.49%11.62%$72.122.85%
Sage Software2.52%1.41pp59.6K22.35%13.37%8.82%$29.091.70%
H&R Block3.24%1.02pp69.4K50.30%3.65%10.98%$48.200.68%

谁是您所在类别的佼佼者？

按收入、浏览量和转化率查看热门品牌。
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渠道明细和表现

了解Software类别中的顶流品牌从何处获得流量。 本节细分了主要流量来源，揭示了哪些渠道为表现优异的品牌带来了更高的曝光度和销售额。

60%
40%
20%
0
站内搜索组织
OSS 付费
引用
社交

了解顶级品牌如何在亚马逊上吸引流量并提高销售额。

查看完整的渠道明细
Intuit
Generic
Rosetta Stone
Sage Software
H&R Block

Software类别中的畅销子类别

浏览Software类别中的子类别明细。本节提供有关不同子类别表现的洞见，帮助确定哪些细分市场正在增长、哪些细分市场更具竞争力、哪里的消费者兴趣点正在发生变化。

绩效
Jul 2026 对比 Jul 2025
导出 Excel
品类销售数量更改营收更改产品浏览更改
< 507.70%1.54%2.95%7818.37%
Antivirus669.98%9.65%14.20%< 500.59%
Internet Security Suites解锁完整列表 >15.30%15.96%7.79%937.45%
< 507.70%1.54%2.95%7818.37%
Antivirus669.98%9.65%14.20%< 500.59%
Internet Security Suites解锁完整列表 >15.30%15.96%7.79%937.45%
< 507.70%1.54%2.95%7818.37%
Antivirus669.98%9.65%14.20%< 500.59%

跟踪类别月环比趋势

查看基于销售额、收入和浏览量的类别增长情况。
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Software类别的热门产品

发掘Software类别中浏览量更高的产品。本节重点介绍在产品浏览量、收入和销售数量方面表现优异的产品，展示当前能够吸引消费者并带来销售额的产品。

TOP 产品
Jul 2026 对比 Jul 2025
导出 Excel
过滤条件：
产品品类品牌产品浏览更改营收更改销售数量更改
Microsoft Office Home 2024 | Classic Office Apps: Word Excel PowerPoint | One-Time Purchase for a single Windows laptop or Mac | Instant Download
Microsoft Office Home 2024 | Classic Office Apps: Word Excel PowerPoint | One-Time Purchase for a single Windows laptop or Mac | Instant Download
...> Office Suites
Microsoft41.2K11.00%8.14%9.83%1001.10%
Norton 360 Premium Antivirus software for 10 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]
Norton 360 Premium Antivirus software for 10 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]
...> Internet Security Suites
Norton26.8K82.58%6.86%5.16%< 503.31%
Norton 360 Deluxe Antivirus software for 5 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]
Norton 360 Deluxe Antivirus software for 5 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]
...> Antivirus
Norton23.7K1.21%6.76%2.59%< 509.23%
Microsoft 365 Personal | 12-Month Subscription | 1 Person | Premium Office Apps: Word Excel PowerPoint and more | 1TB Cloud Storage | Windows Laptop or MacBook Instant Download | Activation Required
Microsoft 365 Personal | 12-Month Subscription | 1 Person | Premium Office Apps: Word Excel PowerPoint and more | 1TB Cloud Storage | Windows Laptop or MacBook Instant Download | Activation Required
...> Office Suites
Microsoft22.6K38.68%5.46%5.34%879.94%
Bitdefender Total Security 2026 – Complete Antivirus and Internet Security Suite – 5 Devices | 1 Year Subscription | PC/Mac | Activation Code by Mail
Bitdefender Total Security 2026 – Complete Antivirus and Internet Security Suite – 5 Devices | 1 Year Subscription | PC/Mac | Activation Code by Mail
...> Antivirus
Bitdefender18.3K309.15%8.87%5.12%9910.00%
Microsoft Office Home 2024 | Classic Office Apps: Word Excel PowerPoint | One-Time Purchase for a single Windows laptop or Mac | Instant Download
Microsoft Office Home 2024 | Classic Office Apps: Word Excel PowerPoint | One-Time Purchase for a single Windows laptop or Mac | Instant Download
...> Office Suites
Microsoft41.2K11.00%8.14%9.83%1001.10%
Norton 360 Premium Antivirus software for 10 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]
Norton 360 Premium Antivirus software for 10 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]
...> Internet Security Suites
Norton26.8K82.58%6.86%5.16%< 503.31%
Norton 360 Deluxe Antivirus software for 5 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]
Norton 360 Deluxe Antivirus software for 5 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]
...> Antivirus
Norton23.7K1.21%6.76%2.59%< 509.23%
Microsoft 365 Personal | 12-Month Subscription | 1 Person | Premium Office Apps: Word Excel PowerPoint and more | 1TB Cloud Storage | Windows Laptop or MacBook Instant Download | Activation Required
Microsoft 365 Personal | 12-Month Subscription | 1 Person | Premium Office Apps: Word Excel PowerPoint and more | 1TB Cloud Storage | Windows Laptop or MacBook Instant Download | Activation Required
...> Office Suites
Microsoft22.6K38.68%5.46%5.34%879.94%
Bitdefender Total Security 2026 – Complete Antivirus and Internet Security Suite – 5 Devices | 1 Year Subscription | PC/Mac | Activation Code by Mail
Bitdefender Total Security 2026 – Complete Antivirus and Internet Security Suite – 5 Devices | 1 Year Subscription | PC/Mac | Activation Code by Mail
...> Antivirus
Bitdefender18.3K309.15%8.87%5.12%9910.00%

畅销产品及其原因

探索亚马逊上产品浏览量、销售额和收入表现更佳的产品。
一目了然地发现趋势、类别优胜者和新兴畅销产品。
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amazon.com上的Software类别概括性分析

2026-07-01T00:00:00期间，amazon.com上的Software类别产生了 $10.6M 的总收入。

此类别中的领先品牌是 Intuit、Generic 和 Rosetta Stone，它们在收入和消费者参与度方面脱颖而出。

表现更优的产品是 Microsoft Office Home 2024 | Classic Office Apps: Word Excel PowerPoint | One-Time Purchase for a single Windows laptop or Mac | Instant Download，也是该类别中的畅销产品。