Software上的畅销%site%品牌

See the full list of Market Leaders In Amazon Software for 10月1日, and read the full analysis below

最后更新时间：十月 1, 2026

Software类别的顶级品牌

查看哪些品牌在amazon.com上的Software类别取得了领先地位。分析顶级品牌的数据，包括收入、产品浏览量和转化率，清晰展示品牌在类别中的竞争力。

热门品牌

Oct 2026 对比 Oct 2025

品牌	收入分成	更改	产品浏览	更改	CVR	更改	ASP	更改
Intuit	24.86%	13.57pp	76.4K	31.77%	15.93%	37.41%	$103.56	2.58%
H&R Block	4.79%	2.40pp	6.7K	10.40%	15.80%	36.77%	$103.43	2.32%
Generic	4.54%	1.81pp	75.9K	0.74%	13.36%	36.93%	$60.92	1.40%
Synology	3.23%	1.42pp	71.3K	15.27%	3.64%	30.08%	$11.57	0.02%
QuickBooks	0.92%	0.80pp	46.9K	9.34%	5.02%	11.61%	$72.17	1.76%
Intuit	24.86%	13.57pp	76.4K	31.77%	15.93%	37.41%	$103.56	2.58%
H&R Block	4.79%	2.40pp	6.7K	10.40%	15.80%	36.77%	$103.43	2.32%
Generic	4.54%	1.81pp	75.9K	0.74%	13.36%	36.93%	$60.92	1.40%
Synology	3.23%	1.42pp	71.3K	15.27%	3.64%	30.08%	$11.57	0.02%
QuickBooks	0.92%	0.80pp	46.9K	9.34%	5.02%	11.61%	$72.17	1.76%
谁是您所在类别的佼佼者？按收入、浏览量和转化率查看热门品牌。免费试用

渠道明细和表现

了解Software类别中的顶流品牌从何处获得流量。本节细分了主要流量来源，揭示了哪些渠道为表现优异的品牌带来了更高的曝光度和销售额。

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站内搜索组织

OSS 付费

引用

社交

了解顶级品牌如何在亚马逊上吸引流量并提高销售额。

查看完整的渠道明细

Intuit

H&R Block

Generic

Synology

QuickBooks

Software类别中的畅销子类别

浏览Software类别中的子类别明细。本节提供有关不同子类别表现的洞见，帮助确定哪些细分市场正在增长、哪些细分市场更具竞争力、哪里的消费者兴趣点正在发生变化。

绩效

Oct 2026 对比 Oct 2025

导出 Excel

品类	销售数量	更改	营收	更改	产品浏览	更改
	< 50	7.70%	1.54%	2.95%	78	18.37%
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
Internet Security Suites	解锁完整列表 >	15.30%	15.96%	7.79%	93	7.45%
	< 50	7.70%	1.54%	2.95%	78	18.37%
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
Internet Security Suites	解锁完整列表 >	15.30%	15.96%	7.79%	93	7.45%
	< 50	7.70%	1.54%	2.95%	78	18.37%
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
跟踪类别月环比趋势查看基于销售额、收入和浏览量的类别增长情况。开始免费试用

Software类别的热门产品

发掘Software类别中浏览量更高的产品。本节重点介绍在产品浏览量、收入和销售数量方面表现优异的产品，展示当前能够吸引消费者并带来销售额的产品。

TOP 产品

Oct 2026 对比 Oct 2025

导出 Excel

过滤条件：

产品	品类	品牌	产品浏览	更改	营收	更改	销售数量	更改
Microsoft Office Home 2024 \| Classic Office Apps: Word Excel PowerPoint \| One-Time Purchase for a single Windows laptop or Mac \| Instant Download	...> Office Suites	Microsoft	27.7K	42.50%	8.14%	9.83%	100	1.10%
TurboTax Deluxe Desktop Edition 2025 Federal & State Tax Return [Win11/Mac14 Download]	...> Tax Preparation	Intuit	14.8K	=	17.16%	2.46%	65	0.94%
Microsoft 365 Personal \| 12-Month Subscription \| 1 Person \| Premium Office Apps: Word Excel PowerPoint and more \| 1TB Cloud Storage \| Windows Laptop or MacBook Instant Download \| Activation Required	...> Office Suites	Microsoft	14.6K	36.77%	5.46%	5.34%	87	9.94%
Bitdefender Total Security 2026 – Complete Antivirus and Internet Security Suite – 5 Devices \| 1 Year Subscription \| PC/Mac \| Activation Code by Mail	...> Antivirus	Bitdefender	14K	151.68%	8.87%	5.12%	99	10.00%
Microsoft System Builder \| Windоws 11 Home \| Intended use for new systems \| Install on a new PC \| Branded by Microsoft	...> Operating Systems	Microsoft	12.8K	69.61%	9.82%	9.75%	96	9.52%
Microsoft Office Home 2024 \| Classic Office Apps: Word Excel PowerPoint \| One-Time Purchase for a single Windows laptop or Mac \| Instant Download	...> Office Suites	Microsoft	27.7K	42.50%	8.14%	9.83%	100	1.10%
TurboTax Deluxe Desktop Edition 2025 Federal & State Tax Return [Win11/Mac14 Download]	...> Tax Preparation	Intuit	14.8K	=	17.16%	2.46%	65	0.94%
Microsoft 365 Personal \| 12-Month Subscription \| 1 Person \| Premium Office Apps: Word Excel PowerPoint and more \| 1TB Cloud Storage \| Windows Laptop or MacBook Instant Download \| Activation Required	...> Office Suites	Microsoft	14.6K	36.77%	5.46%	5.34%	87	9.94%
Bitdefender Total Security 2026 – Complete Antivirus and Internet Security Suite – 5 Devices \| 1 Year Subscription \| PC/Mac \| Activation Code by Mail	...> Antivirus	Bitdefender	14K	151.68%	8.87%	5.12%	99	10.00%
Microsoft System Builder \| Windоws 11 Home \| Intended use for new systems \| Install on a new PC \| Branded by Microsoft	...> Operating Systems	Microsoft	12.8K	69.61%	9.82%	9.75%	96	9.52%
畅销产品及其原因探索亚马逊上产品浏览量、销售额和收入表现更佳的产品。一目了然地发现趋势、类别优胜者和新兴畅销产品。开始免费试用

amazon.com上的Software类别概括性分析

2026-10-01T00:00:00期间，amazon.com上的Software类别产生了 $5.1M 的总收入。

此类别中的领先品牌是 Intuit、H&R Block 和 Generic，它们在收入和消费者参与度方面脱颖而出。

表现更优的产品是 Microsoft Office Home 2024 | Classic Office Apps: Word Excel PowerPoint | One-Time Purchase for a single Windows laptop or Mac | Instant Download，也是该类别中的畅销产品。