Software上的畅销%site%品牌

See the full list of Market Leaders In Amazon Software for 8月1日, and read the full analysis below

最后更新时间：八月 1, 2026

Software类别的顶级品牌

查看哪些品牌在amazon.com上的Software类别取得了领先地位。分析顶级品牌的数据，包括收入、产品浏览量和转化率，清晰展示品牌在类别中的竞争力。

热门品牌

Aug 2026 对比 Aug 2025

品牌	收入分成	更改	产品浏览	更改	CVR	更改	ASP	更改
Intuit	26.80%	21.06pp	100.2K	139.77%	15.98%	38.89%	$99.33	12.01%
H&R Block	4.81%	2.71pp	35.9K	138.08%	15.82%	32.01%	$44.76	6.04%
Rosetta Stone	1.62%	1.33pp	98.5K	139.71%	7.62%	22.82%	$85.47	8.59%
Bitdefender	2.47%	0.57pp	82.9K	36.43%	1.91%	12.09%	$39.66	8.76%
Generic	2.62%	0.39pp	79.1K	138.78%	10.59%	27.60%	$5.59	6.94%
Intuit	26.80%	21.06pp	100.2K	139.77%	15.98%	38.89%	$99.33	12.01%
H&R Block	4.81%	2.71pp	35.9K	138.08%	15.82%	32.01%	$44.76	6.04%
Rosetta Stone	1.62%	1.33pp	98.5K	139.71%	7.62%	22.82%	$85.47	8.59%
Bitdefender	2.47%	0.57pp	82.9K	36.43%	1.91%	12.09%	$39.66	8.76%
Generic	2.62%	0.39pp	79.1K	138.78%	10.59%	27.60%	$5.59	6.94%
谁是您所在类别的佼佼者？按收入、浏览量和转化率查看热门品牌。免费试用

渠道明细和表现

了解Software类别中的顶流品牌从何处获得流量。本节细分了主要流量来源，揭示了哪些渠道为表现优异的品牌带来了更高的曝光度和销售额。

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站内搜索组织

OSS 付费

引用

社交

了解顶级品牌如何在亚马逊上吸引流量并提高销售额。

查看完整的渠道明细

Intuit

H&R Block

Rosetta Stone

Bitdefender

Generic

Software类别中的畅销子类别

浏览Software类别中的子类别明细。本节提供有关不同子类别表现的洞见，帮助确定哪些细分市场正在增长、哪些细分市场更具竞争力、哪里的消费者兴趣点正在发生变化。

绩效

Aug 2026 对比 Aug 2025

导出 Excel

品类	销售数量	更改	营收	更改	产品浏览	更改
	< 50	7.70%	1.54%	2.95%	78	18.37%
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
Internet Security Suites	解锁完整列表 >	15.30%	15.96%	7.79%	93	7.45%
	< 50	7.70%	1.54%	2.95%	78	18.37%
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
Internet Security Suites	解锁完整列表 >	15.30%	15.96%	7.79%	93	7.45%
	< 50	7.70%	1.54%	2.95%	78	18.37%
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
跟踪类别月环比趋势查看基于销售额、收入和浏览量的类别增长情况。开始免费试用

Software类别的热门产品

发掘Software类别中浏览量更高的产品。本节重点介绍在产品浏览量、收入和销售数量方面表现优异的产品，展示当前能够吸引消费者并带来销售额的产品。

TOP 产品

Aug 2026 对比 Aug 2025

导出 Excel

过滤条件：

产品	品类	品牌	产品浏览	更改	营收	更改	销售数量	更改
Microsoft Office Home 2024 \| Classic Office Apps: Word Excel PowerPoint \| One-Time Purchase for a single Windows laptop or Mac \| Instant Download	...> Office Suites	Microsoft	32.9K	45.85%	8.14%	9.83%	100	1.10%
Microsoft 365 Personal \| 12-Month Subscription \| 1 Person \| Premium Office Apps: Word Excel PowerPoint and more \| 1TB Cloud Storage \| Windows Laptop or MacBook Instant Download \| Activation Required	...> Office Suites	Microsoft	20.2K	22.96%	5.46%	5.34%	87	9.94%
TurboTax Deluxe Desktop Edition 2025 Federal & State Tax Return [Win11/Mac14 Download]	...> Tax Preparation	Intuit	19.5K	=	17.16%	2.46%	65	0.94%
Norton 360 Premium Antivirus software for 10 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Internet Security Suites	Norton	18.1K	37.26%	6.86%	5.16%	< 50	3.31%
TurboTax Home & Business Desktop Edition 2025 Federal & State Tax Return [Win11/Mac14 Download]	...> Tax Preparation	Intuit	18K	=	4.11%	6.62%	< 50	5.28%
Microsoft Office Home 2024 \| Classic Office Apps: Word Excel PowerPoint \| One-Time Purchase for a single Windows laptop or Mac \| Instant Download	...> Office Suites	Microsoft	32.9K	45.85%	8.14%	9.83%	100	1.10%
Microsoft 365 Personal \| 12-Month Subscription \| 1 Person \| Premium Office Apps: Word Excel PowerPoint and more \| 1TB Cloud Storage \| Windows Laptop or MacBook Instant Download \| Activation Required	...> Office Suites	Microsoft	20.2K	22.96%	5.46%	5.34%	87	9.94%
TurboTax Deluxe Desktop Edition 2025 Federal & State Tax Return [Win11/Mac14 Download]	...> Tax Preparation	Intuit	19.5K	=	17.16%	2.46%	65	0.94%
Norton 360 Premium Antivirus software for 10 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Internet Security Suites	Norton	18.1K	37.26%	6.86%	5.16%	< 50	3.31%
TurboTax Home & Business Desktop Edition 2025 Federal & State Tax Return [Win11/Mac14 Download]	...> Tax Preparation	Intuit	18K	=	4.11%	6.62%	< 50	5.28%
畅销产品及其原因探索亚马逊上产品浏览量、销售额和收入表现更佳的产品。一目了然地发现趋势、类别优胜者和新兴畅销产品。开始免费试用

amazon.com上的Software类别概括性分析

2026-08-01T00:00:00期间，amazon.com上的Software类别产生了 $5.9M 的总收入。

此类别中的领先品牌是 Intuit、H&R Block 和 Rosetta Stone，它们在收入和消费者参与度方面脱颖而出。

表现更优的产品是 Microsoft Office Home 2024 | Classic Office Apps: Word Excel PowerPoint | One-Time Purchase for a single Windows laptop or Mac | Instant Download，也是该类别中的畅销产品。