LEGO® Play app analytics for July 14

LEGO® Play is the safe creative app for all brick lovers, builders, and creators! Step into a world of digital creativity tools where you can create, experiment, and explore your imagination. Play your way! Explore creative ideas Got a passion? Express your creativity with fun tools designed for kids. From drawing and storytelling, to making videos and building with LEGO bricks, there's no limit to what you can imagine. • Whether you're into building, art, drawing, photography or comics, the Creative Canvas tool is where your ideas come to life. • Want to make a film? Use the Stop-Motion Studio and be your own director! • Master builder? The Brick Builder tool lets you make your own fun 3D LEGO creations. • Love art and design? The Pattern Designer tool lets you create everything from colorful patterns to characters and creatures. Make it yours A creative app that you can make your own. Style your avatar, your space, your vibe. It’s your world to express yourself in. • Design your own LEGO avatar and choose fun outfits and accessories. • Create a custom username. • Showcase all your creative builds on your profile. • Get ready for home design! Create and personalize your dream digital home with brick-built furniture and decorations. • Build multiple homes and create your very own LEGO neighborhood! Search for inspiration with LEGO Play Discover a safe and creative space to find inspiration for your next build. • Explore new ideas and skills for your own builds. • See unique digital art, stop-motion animations and LEGO builds. • Search and discover creations related to your interests. Enjoy creative games for kids Explore a growing collection of safe games for kids. Race awesome vehicles, blast off into space, take on sports challenges, and meet amazing animals in fun games designed for creativity and play. Discover LEGO stories and characters Explore adventures, challenges and creative content from your favorite LEGO themes and characters. • Follow adventures featuring your favorite LEGO characters and heroes. • Explore content inspired by LEGO® City, LEGO® Friends, LEGO® NINJAGO®, LEGO® Star Wars™ and other popular themes. • Complete fun challenges, watch videos and unlock new ideas for building and play. Play & explore safely LEGO Play is a secure, moderated app for kids to explore creative ideas and LEGO content safely. • Verified Parental Consent is required to unlock the full LEGO Play creative building experience. • All content is moderated before appearing in the app. Unlock the full experience with LEGO® Insiders Club Get full access to all LEGO Play content, with a LEGO Insiders Club membership — it’s free and easy to sign up! Ask a parent or guardian to help you sign up. Important information: • The app is FREE and there are no in-app purchases or third-party advertising. • To help create a safe and creative space for kids, verification is required to access some functionality. Verification needs to be given by an adult. Verified Parental Consent is free, and we will not store your personal details. We use your personal information to manage your account and (with parental consent) to improve your experience. We review anonymized data to provide a safe, contextualized, and excellent LEGO building and learning experience for kids. • You can learn more here: https://www.lego.com/privacy-policy and here: https://www.lego.com/legal/notices-and-policies/terms-of-use-for-lego-apps/. • For app support, please contact LEGO Customer Service: www.lego.com/service. • Check if your device is compatible at: https://www.lego.com/service/device-guide. LEGO, the LEGO logo, the Brick and Knob configurations, and the Minifigure are trademarks of the LEGO Group. ©2026 The LEGO Group.