LEGO® Insiders: Shop & Rewards app analytics for October 23

Keep track of your points, earn rewards, shop new sets and enjoy all your perks in one place! The LEGO® Insiders app is your all-in-one mobile membership hub. Earn loyalty points when you shop your favorite LEGO® sets directly in the app or by accessing your membership card in stores, access and redeem fun and collectible rewards with your purchases or as digital downloads, and enjoy member benefits and savings wherever you are. New to LEGO® Insiders? Members can earn points with every purchase and use points to redeem members-only rewards and savings. Members also get early access to new sets, but before you even click ‘buy,’ you’ll have access to plenty of other benefits. Whether you're building your dream collection or looking for your next adventure, the LEGO® Insiders app makes accessing your membership convenient, faster, and more rewarding. Shop the sets you love & turn points into savings. Join the LEGO® Insiders membership program and earn points every time you shop in the LEGO Insiders App, on LEGO.com, in LEGO® Stores, or with selected partners. Use your loyalty for instant savings at checkout. LEGO® Insiders. Unlock exciting benefits, member-only offers, and rewards that connect you with our world of products and experiences, such as early access to sets, earning points on purchases which you can use to redeem member-only rewards, savings, and benefits like digital downloads. Available from day one. • Browse, discover and buy your builds - all in one handy app • Earn even more by adding sets to your Collection using the QR code inside the box - available on eligible LEGO® sets purchased anywhere • Earn points faster during member double-points events and special promotions Get member-only rewards, savings, and offers LEGO® Insiders can redeem their loyalty points for items, savings on LEGO® sets, member-only digital downloads, or sweepstakes entries. Redeem your points to unlock real value across the LEGO® universe. • Spend points for limited-edition collectibles, sets, content, rewards, or merchandise • Spend points to get instant savings on select LEGO® sets • Enter sweepstakes for money-can't-buy prizes Enjoy seasonal member offers and gifts with purchase As part of the loyalty program, LEGO® Insiders receive member-only offers and limited-time gifts with purchase periodically throughout the year. • Receive limited gifts for qualifying purchases • Benefit from seasonal offers and rewards Don’t forget early access Members can skip the queue and get early access to fresh, new sets. • Get early access to sets as soon as you sign up • Enjoy early access to selected new sets • Shop personalized set recommendations early Built for LEGO® fans 18+ This app is designed for adults who want more from every LEGO® moment. That membership feeling starts here. Important information: • Free for LEGO® Insiders members aged 18+ (account required) • Points, rewards, and discounts may vary by country • Internet connection required • For more, visit www.lego.com/insiders Trademark notice: LEGO®, the LEGO® logo, the Brick and Knob configurations, and the Minifigure are trademarks of the LEGO® Group. ®2026 The LEGO® Group.