Pokémon GO: The Data Behind America’s Latest Obsession

Unless you’ve been living under a rock or hiding in some tall grass you’ve probably heard of Pokémon GO, the app that has taken America by storm. With its augmented reality platform, Pokémon have been appearing everywhere across America from rivers and lakes to hospital rooms, and users of the app have spent all weekend trying to catch new Pokémon and train them to be the very best.

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As of now, the app is only (officially) available in the US, Australia, and New Zealand but in those countries, it has already caught fire. On July 8th, only 2 days after the app’s release, it was already installed on 5.16% of all Android devices in the US. If that doesn’t seem like much, consider that by Thursday, July 7th, Pokémon GO was already installed on more US Android phones than Tinder.

vs tinder
It’s not just on installs where Pokémon GO is killing it, on app engagement as well, the app’s usage has been unbelievably high. Over 60% of those who have downloaded the app in the US are using it daily, meaning around 3% of the entire US Android population are users of the app. This metric, which we refer to as Daily Active Users has put Pokémon GO neck and neck with Twitter, and in a few more days, Pokémon GO will likely have more Daily Active Users than the well-established social network.

v twitter

In terms of Usage Time, Pokémon GO is taking up a ton of its user’s time. As of July 8th, the app was being used for an average of 43 minutes, 23 seconds a day, higher than Whatsapp, Instagram, Snapchat, and Messenger. 

time v social

Outside of the US, users around the world have been trying to download Pokémon GO using an apk, bypassing the official app store. Since the app’s release, traffic to apkmirror.com absolutely exploded, increasing from just over 600,000 visits on July 5th to over 4 million visits on July 6th. 

apk

This traffic to APKMirror came mostly via Organic Search Traffic and over the 28 day period from June 10th to July 7th, 19.6% of desktop search traffic came from the search term “pokemon go apk”.  In total, 30.5% of all desktop search traffic over this time period came from searches with the term “pokemon” in them.

Furthermore, the traffic to APKMirror has come from all over the world, with the US only accounting for 10.8% of the site’s desktop traffic over the last 28 days. After the US, users in Brazil are leading the charge to download Pokémon GO via an apk and are responsible for 8.2% of APKMirror’s traffic over the same time period.

geo apk

This massive interest in Pokémon GO has helped Nintendo Co’s stock surge more than 20% and according to David Ingles of Bloomberg, Nintendo had their best one-day move since 1983.

Finally, with only a few days of data, Pokémon GO has an extremely high app retention rate. This is great news for the app, especially considering that users often decide within the first 3-7 days whether or not they will uninstall a particular app. For more data on app retention and uninstalls, download our report here.

UPDATE: In our latest blog post we have added data from July 11th and looked at Pokémon GO installs in 23 countries around the globe. Find the new blog post here.

About the Author -

Joseph is a Digital Insights and Content Manager at SimilarWeb. He has experience in content writing, social media, and analytics. When not tracking digital trends and creating online content, Joseph enjoys hiking, basketball, pickling, and Canadian alternative music.

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