Klick Health Researches and Advises Customers on Winning Marketing Practices
Klick Health leverages Similarweb data and insights to refine marketing and navigate the rapidly-changing healthcare industry.
About Klick Health
The world’s largest independent commercialization partner for life sciences, Klick Health, is focused on helping brands maximize their full potential. Established in 1997, Klick has teams across North America, with offices in New York, Philadelphia, and Toronto, and is opening offices in Basel, Buenos Aires, London, Munich, Paris, Singapore, São Paulo, and Tokyo.
"Similarweb has proven to be an invaluable adjunct to our SEO toolset. This particular research project would not have been possible without the dataset provided. The ease of data extraction allowed us to focus on the insights and more quickly bring this research to our clients."
Sharon Virtue
VP SEO at Klick Health
The Challenge
Lack of data on Google's page experience update impact
Passing the Core Web Vitals (CWV) assessment should improve user engagement, like bounce rate, session duration, and pages per view. Klick Health’s SEO team wanted to see if this was true for the pharmaceutical vertical and if it could help them advise their clients. Klick needed a tool to validate its impact.
The Solution
Leveraging Similarweb’s unique user engagement data
Using Similarweb’s Traffic and Engagement tools, the team analyzed data from the top 245 pharma brand websites in the US and created a report on its impact. The findings? The data supported the claim: websites that pass the CWV assessment see better user engagement than those that don’t pass the assessment.
The Success
Pharma-first research project on page experience’s impact
Klick's research offers clients Core Web Vitals benchmarks and insights on their CWV performance compared to competitors. It highlights the advantages of enhancing website experience, giving clients a competitive edge in the regulated search environment.
