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LS Digital Wins 15-20% New Business With Similarweb

By making Similarweb Market Intelligence the backbone of every pitch, LS Digital equipped teams across new business, strategy, and client servicing with a shared, data-driven view of customer behavior.

About LS Digital

LS Digital is a leading independent Digital Business Transformation company, focused on helping brands thrive in a digital-first world through seamless transformation and data-driven innovation.

“If you want to decode the behavior of your customer, you use Similarweb. I say it that plainly to any marketer I meet.”

Venu Ganganna

Co-founder & Chief Innovation Officer | LS Digital

The Challenge

Relying on gut feeling, not evidence

With new-business pitches built on instinct, LS Digital needed a reliable signal for real customer behavior, as without it, standing out and winning pitches came down to guesswork rather than proof.

The Solution

From gut feeling to data-driven decisions

LS Digital now opens 100% of its new-business pitches with Similarweb data, using it to demonstrate a deep understanding of the consumer, category, competitor, and channel landscape in any market it enters.

The Success

15–20% of agency revenue, now driven by digital data

Similarweb-driven insights now influence 15–20% of LS Digital's total agency revenue, with 100% of new-business pitches opening with Similarweb data and 90% of CMOs asking to dive deeper into it live.

15–20%

of LS Digital’s total agency revenue is directly influenced by Similarweb-driven insights

90%

of CMOs ask to dive deeper into Similarweb data

100%

of new-business pitches are opened with Similarweb data

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