How Mondelez Wins the Digital Shelf with Similarweb
See how Mondelez’s category, content, and media teams use shopper demand insights to align retail placement decisions and execute smarter across global markets.
About Mondelez
Mondelez International is one of the world's largest snacking companies, with iconic brands including Oreo, Cadbury, and Milka sold in around 150 countries. Its global digital commerce organization spans retail media, content, account management, and category management teams that drive ecommerce performance across markets and retailers.
“Our local teams rely on the global digital commerce team to recommend the right data sources and platforms to use. The fact that Similarweb is a globally adopted platform gives them confidence that they can rely on the data, both from a methodology and standardization perspective.”
Jeff Hanan
Global eCommerce Manager at Mondelez
The Challenge
Fragmented retailer data made execution harder
Retailers often provide different levels of visibility, making it difficult for global teams to identify the most important search opportunities. Without a consistent view across retailers and different markets, teams relied on fragmented data, limiting alignment and making it harder to execute a unified commerce strategy.
The Solution
One trusted view across retailers and markets
Similarweb brings previously fragmented retailer keyword data into a single platform, giving Mondelez a consistent view across global markets. Retail media, content, account management, and category management teams now can work from the same insights, helping them make faster decisions and execute more consistently.
The Success
Unified demand, stronger shelf execution
With one trusted view of keyword demand across retailers and competitors, Mondelez teams make more informed recommendations that improve digital shelf execution - from category structure to product visibility - helping deliver stronger performance across markets.
