How Natural Intelligence Used Similarweb to See Both Sides of AI Search
Discover how Natural Intelligence leverages Similarweb's AI search data and Ad Intelligence to track brand visibility and competitors across ChatGPT and other AI engines.
About Natural Intelligence
Natural Intelligence operates a comparison website that help consumers choose the best product or service across more than 80 categories, from insurance and moving companies to dating apps and credit cards. The company runs on an affiliate model: when someone picks a business through one of its sites, that business pays Natural Intelligence a referral fee.
"We've been using Similarweb across two different channels. On the organic front, it helps us look at which actual prompts the users are talking about and what they see. On the paid front, for ChatGPT ads, using Similarweb's has been extremely significant, because there is so little data being provided by OpenAI right now. It's the only way to understand the user's actual behavior, the overall market, or the competitors active in it."
Jonathan Bar-Vardi
Head of Strategy
