Learn How Rokt Finds New Lucrative Markets With Similarweb
Insights delivered by Similarweb allowed Rokt to pinpoint prospects closely matching the traffic and media profiles of their top performing customers.
About Rokt
Rokt is an Australian ecommerce marketing technology company based in New York City. Rokt’s software personalizes ecommerce offers and advertisements on the post-transaction pages of 3,000+ companies, including online retailers, like Ticketmaster, Lyft, and JCPenney.
"Similarweb empowered us to identify and compare prospects, better understand their needs and behavior, and align with market trends better than ever before. This enabled substantial growth in our new opportunity exploration work."
Zach Presswood
Director of New Category at Rokt
The Challenge
Unearthing insights: Battling data limitations
To find new target markets, Zach and his team were faced with the challenge of researching new ecommerce markets. To achieve that, they relied on Alexa and Similarweb’s free Chrome extension. This gave them traffic metrics and high level data on transactions, but the data was limited, and then Alexa was shut down in 2022. What’s more, they lacked the ability to identify online website competitors.
The Solution
Analyzing broad markets with the Similarweb platform
Rokt's marketing teams harnessed Similarweb Digital Data to analyze broad markets, gaining insights into user behavior, traffic, and channel metrics. This data helped identify lucrative new verticals. In addition, they utilized Similarweb API data to evaluate prospects – in order to pinpoint the ones that are most worth going after.
The Success
Identifying and evaluating new markets and prospects
Thanks to Similarweb, Zach and his team can now find and track companies that closely match the traffic and media profiles of their top-performing customers. Additionally, they can identify web traffic and unique visitors that share strong correlations with their existing client base. This dual capability not only assists in acquiring new customers but also in discovering entirely fresh market verticals.
