Super-Pharm Turns Market Insight Into Market Share With Similarweb
By making Similarweb the backbone of every category exploration, Super-Pharm equipped teams across marketing, commercial, and category management with a shared, data-driven view of the competitive landscape.
About Super-Pharm
Super-Pharm is Israel's leading pharmacy and beauty retail chain, offering customers a broad assortment of health, beauty, and lifestyle products through its stores, ecommerce site, and app.
"When we need to understand a category fast, we go to Similarweb first. It's that simple."
Laura Azubel
Head of Online Marketing | Super-Pharm
The Challenge
Understanding a crowded, trend-driven category
Without a fast, reliable way to map the competitive landscape, Super-Pharm risked entering new categories based on assumptions rather than evidence, making it harder to know where to focus assortment and media investment before competitors moved first.
The Solution
From guesswork to a clear competitive map
Super-Pharm, a long-standing Similarweb customer, uses the platform as one of the first steps when exploring any new category, using it to map competitors, decode their consumer strategies, and uncover the trends and signals, both macro and micro, that shape the category before making marketing decisions.
The Success
Three insights, one sharper go-to-market strategy
By grounding category entry in real competitive and consumer data rather than assumptions, Super-Pharm has been able to move faster and with more confidence, expanding into new categories with an assortment and channel strategy built to stand out, not just keep up.
