Report | Retail | Home & Kitchen

Amazon Brand Report: Home & Kitchen

A quick analysis of the Home & Kitchen category performance

Amazon has become synonymous with eCommerce, with most online product searches taking place directly in the marketplace. For the timeframe of January-April, the online marketplace notched a 6% growth in traffic in the United States, YoY, from 6.5B visits to 6.9B.

The Coronavirus pandemic has intensified that trend, fundamentally shifting the way consumers interact with brands and retailers.

We have explored the digital data behind one of the fastest-growing and most competitive categories on Amazon, to provide analysts and researchers with insight into the performance of top sports and outdoor brands in the U.S. during the first four months of 2020.

Insights from the report include:

  • Visits to Amazon’s Home & Kitchen category rose 5% YoY in Jan – Apr 2020
  • Kitchen & Dining is the main subcategory driving overall category growth
  • Established brands Cuisinart, Oxo, and Hamilton Beach receive the most traffic
  • In Furniture, AmazonBasics has nearly caught up with Zinus, the market leader, with almost 1M monthly visits in April 2020


Read our report to discover more, including private-label and brand-name products that gained market share, and which brands were the most searched for on the marketplace.

For more Amazon brand reports, click here.