This Similarweb report gives ASO and app marketing experts valuable details on how to succeed in the crowded retail app market.

App marketers will come away with actionable insights on how to optimize their apps for branded and non-branded keyword traffic, as well as in-store referral traffic. Also mentioned in the report is the importance of external web-to-app traffic and how apps can make use of external traffic to increase downloads and exposure.

amazon keywords

In this report, we examine four different shopping categories: coupons, classifieds, mass merchants, and brand retailers. Each industry is unique and some rely more heavily on non-branded keywords. 


What you’ll find in this report:

  • Top shopping keywords in the US, Germany, and France
  • Essential information on non-branded keyword searches
  • How to optimize for app referral traffic
  • Key sources of external web-to-app traffic