No matter who takes home the gold during the 2021 games, the Tokyo Olympics will continue to drive traffic online.
Want to win the digital gold medal?
In this playbook, we break down seasonal events’ effect on traffic patterns and how you can use benchmarking tools efficiently in the digital publishing world. See where you stand against competitors and start identifying key growth opportunities.
Read the guide and learn how to:
- Measure website performance during seasonal events, like the Olympics
- Measure engagement, benchmarking bounce rate, session duration, etc.
- Analyze the performance of marketing channels
- Track leaders in the publishing industry
- Target trending keywords to earn more traffic share