In 2023, India’s consumer spending surged. This was particularly true for the Lifestyle (Fashion, Beauty, Jewelry), Consumer Electronics, and Fintech sectors, which all registered year-over-year (YoY) growth from 2022.

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Key consumer spending trends in India:

  • Over 80% smartphone adoption marks Mobile Web as the main traffic source in India, especially in Consumer Electronics
  • The Lifestyle sector, including Beauty & Cosmetics, and Jewelry & Luxury Brands, showcases India’s rising financial prowess
  • In 2023, Myntra leads online fashion with 66.4M visits despite a 10% YoY traffic drop
  • July 2023 saw a 20% surge in online traffic for the Finance industry compared to July 2022

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