How GenAI Is Setting the Agenda for UK Publishers
Our report into how generative AI is making a grab for UK news consumption… by draining traffic from traditional publishers.
AI is rapidly changing how people consume news.
Instead of turning to traditional search engines, millions are now using AI tools like ChatGPT to get instant updates on politics, finance, and world events – and publishers are paying the price. And it could be a game-changer for how people access the news.
Key findings:
ChatGPT news prompts have surged 80% in the past 12 months
Organic traffic to news sites has dropped by over 200M visits
ChatGPT referrals to UK publishers rose 25x, with The Guardian leading
