The move to a digital world has been greatly accelerated as of late. This trend has made it more crucial than ever that marketers are empowered to build strong, data-driven marketing strategies to increase high-quality website traffic. The key to doing this is insight into online trends and into an organization’s target audience, including:
- Understanding the performance of your website
- Uncovering your key competitors
- Gaining insight into market and industry trends
- Benchmarking against your competitors
- Creating a plan of action
There are a variety of marketing strategies and channels that work together to drive success, so this report will cover the following elements to building your plan of action:
- How to find growth opportunities
- Keyword research for PPC campaigns
- Keyword research for SEO activities
- Optimizing your Affiliate Marketing strategy
- Building a Display Ad strategy
- Winning Social Media traffic
This Ebook aims to make building a competitive marketing strategy simple for marketers.