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How to Create a Winning Content and SEO Strategy

In today’s digital world, marketers are increasingly focused on creating strong content and SEO strategies to increase brand awareness and drive website traffic. Although, this may seem like a daunting task using the right tools actually makes it not only manageable but fairly easy to do. 

This report, How to Create a Winning Content and SEO Strategy, will walk you through the step-by-step process of how to conduct competitive research to inform your content and SEO strategy. Authored by Jeff Coyle, the Co-founder and Chief Product Officer for MarketMuse, and Similarweb Strategic Consultant, Tomas Seliokas, this report gives you expert insight into:

  • How to audit and optimize your website’s content and SEO performance
  • How to uncover your competitors’ content and SEO strategies 
  • What Competitive Intelligence is and why it matters
  • How Similarweb and MarketMuse work together to give you competitive insights and a leg up on the competition


Using this guide, you will learn how to use MarketMuse and Similarweb together to perform in-depth competitive research, find trending opportunities, and create content that is better than your competitors.