The AdTech industry is currently in a state of flux, not least because of Google’s long-anticipated announcement that it will be turning off its third party cookies in 2 years time. But beyond that story, there are other fascinating developments that are shaping the future of the industry.
In this report, we explore some of the big stories to hit the headlines at the start of 2020, supplemented with expert opinion and market intelligence data courtesy of Similarweb, to give us a vision of where the industry is heading in 2020.
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