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2015 was an adventurous year for the UK’s online gambling industry. Operators had to adapt to some significant changes in a crucial market— particularly the UK’s new 15% point of consumption tax on profits of operators offering UK customers money on gaming prizes that went into effect in late 2014. Last year also saw attempted takeovers, mergers, bidding wars, and acquisitions stirring the gaming market into a “consolidatory” mindset.

We surveyed the UK’s top market leaders in the Sports Betting vertical to provide actionable traffic insights for 2016.

UK sports gambling website busiest days