COVID-19 taught us just how meaningful digital connections can be. With people stuck at home and seeking out new ways to foster relationships, the online gaming industry grew 26% year-over-year, passing the 7 billion monthly visit mark in August 2021.
This significant increase in traffic is your opportunity to turn first-time users into loyal subscribers. However, in order to convert these gamers, you’ll need to understand who they are and what they expect from their gaming experience.
Read now and learn how to:
- Identify your target audience with demographic, behavioral, psychographic, and situational analysis
- Measure and track key data, like audience overlap, interests, and loyalty
- Benchmark your engagement metrics and website performance against competitors
Here’s a sneak peek of what you’ll find inside: