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Black Friday, Cyber Monday, and even Thanksgiving Day itself, have come to dominate the November / December holiday shopping season around the world. Competition for site visitors’ attention and wallets is fierce, with every click leading to a potential sale.

This report presents the leaders and market highlights from the 2014 shopping season. Use this information as a starting point in crafting your strategies for 2015 based on the marketing strategies, display ad campaigns and international adoption of these shopping days by market leaders.

Download this report to understand how you can be better prepared for the next holiday season.