While Coronavirus has dealt a heavy blow to the global events industry, ticketing platforms that have been able to adapt to changes in consumer behavior will be able to recover and normalize more quickly after the pandemic is over.
One of the ways this is already being achieved is through rich content. AXS, for example, has a trove of music journalism in the form of SEO-friendly “listicles.” The share of traffic going to these pages increased fivefold between March and April.
Similarly, 10% of Vivid Seats’ visitors in April 2020 landed on the site’s blog, which offers articles on a range of relevant topics, such as sports team-inspired face masks and interviews with artists.
Download the Future of Live Events Report to get the full analysis of how consumer trends have evolved across the tickets industry.