Summer of Search
Mapping the Hottest Topics in AI and Google
Catch the wave before it breaks
The market leaders that catch shifts early get to ride the wave long before their competitors catch up. But search intent has become more fragmented than ever. To truly understand what's trending, you need to track that trend across both traditional and AI search. This report does exactly that. Inside, you'll see three of the hottest trends right now and how user intent splits between traditional and AI search.
User trends show up differently in AI and traditional search
User journeys are fragmenting
Google captures people ready to act, while AI captures the thinking that happens before they get there.
Timing the trend
AI interest often builds early in the season, while Google search doesn't spike until the moment of purchase.
Deep vs wide
On Google, people search for a handful of terms. On AI, they spread across a much wider range of specific, personal questions.
In the report, discover more about:
208% jump
in search interest for a footwear subtopic in a single month
66.8% growth
in AI chat popularity for a travel trend, while Google search for it actually declined
102% explosion
in AI search popularity for sporting goods in just 8 months
