Report, News & Media

Biden vs. Trump: Insights and Updates on the 2020 Election

A look at how the presidential nominees are competing for voters' attention.

Updated: October 15, 2020

For the first time in history, the U.S. Presidential Election is playing out almost 100% online. By understanding how the candidates are performing digitally, we can begin to unveil how the election may ultimately play out and what matters most to Americans.

In this report, Ariane Turley, Similarweb’s Lead Publishers & Media Industry Consultant, provides a comprehensive review of the U.S. elections through search traffic and keywords to the candidates’ websites.

The analysis offers insight into the different marketing moves that Joe Biden and President Donald Trump have made to convince their constituencies to vote for them and donate to their campaigns.

Areas you’ll see covered in the report include:

  • The demographic breakdown of visitors to Trump’s and Biden’s websites
  • Incoming traffic: Top referring websites for each of the candidates
  • Traffic trends and insights related to donation pages and debates
  • The rise of mail-in voting and more


This report aims to help analysts, researchers, and investigative reporters with market research related to the election amid a “New Normal.”

Previous versions of this report:

About the Author

Ariane Turley
Lead Publishers & Media Industry Consultant Similarweb

Ariane is the Lead Publishers & Media Industry Consultant at Similarweb. Before joining Similarweb, Ariane led a team of advisors at Gartner L2 to translate data and analysis into actionable digital insights for clients across the CPG, beauty, and luxury industries.