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BBVA’s (Banco Bilbao Vizcaya Argentaria) corporate communications team produces content on an ongoing basis for their industry thought leadership news site – info.bbva.com.

The team uses Similarweb to map and analyze the competitive landscape of publishers across related industries, and devise strategies for creating engaging content and increasing traffic.

These efforts have resulted in a 695% increase in site traffic between January and April 2016.

BBVA is a multinational Spanish banking group with a presence in over 35 countries.