About CJ Affiliate

CJ Affiliate is a global leader in affiliate marketing, supporting advertisers around the globe. In 2016, CJ Affiliate was experiencing global growth and further expanded into a new market. CJ Affiliate was experiencing global growth and looking to further expand into new markets while finding more quality partners in existing markets.

The Challenge

While they had strong networks and partnerships in the US and EU, CJ Affiliate was looking to grow its efforts in the untapped markets of APAC and LATAM.

With a rich set of internal data, CJ needed support in (1) developing a deeper understanding of the market (2) finding relevant publishers in those regions to partner with. While they knew who the biggest players in their network were, they were looking for a broader view of other markets and sectors.

Equally important, CJ Affiliate needed to know who not to partner with, in order to continue bringing only high-quality publishers into their network.

The Solution

Using Similarweb’s Sales Intelligence Solution, CJ Affiliate was able to identify new potential publishers to target within a specific market, to quantify opportunities and qualify publishers based on the quality of their traffic.

To increase revenue with existing publishers, CJ Affiliate leverages Similarweb data to identify opportunities for growth: 


The Results: 

Using Similarweb has resulted in:

  • Increase in reach for high-priority countries in APAC and LATAM
  • Improved quality of inventory (publishers) in desired new regions, with a strict qualification process.
  • A deeper ability to engage in meaningful consultative conversations with global publishers to assist in strengthening their partnerships with advertisers.
Similarweb gave us deeper insights and provided additional visibility to the size of the market and who to go after.. I can't envision my work today without having Similarweb

Nele Sharp

Director of Global Publisher Development, CJ Affiliate

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